Effective Communication With PowerPoint Lisa A. Sisco Richard Miscovich Johnson & Wales University

The Principles of Rhetoric applied to PowerPoint create dynamic and innovative presentations.

PROBLEM #1: No Audience Focus

Plan Your Strategy Plan Your Strategy

CARELESS SLIDE DESIGN Problem #2:

Avoid Templates, Bullet Points, Distracting Animation and Clip Art

Bread, Inc. Who we are: A hands-on, artisan company that provides staple sustenance produced from simple ingredients assembled with traditional methods and baked in appropriate technology. In business for 6,000 years. Competitive advantage: high profile role in transubstantiation case (led to more committed partnership with the fermented grape juice industry). Survived recent low-carb trend and emerged stronger with a renewed sense of purpose.

Who we are:

A hands-on, artisan company that provides staple sustenance produced from simple ingredients assembled with traditional methods and baked in appropriate technology.

In business for 6,000 years.

Competitive advantage: high profile role in transubstantiation case (led to more committed partnership with the fermented grape juice industry).

Survived recent low-carb trend and emerged stronger with a renewed sense of purpose.

Too Much Information Too Much Information Too Much Information More Information More Information More Information

Too Much Information

Too Much Information

Too Much Information

More Information

More Information

More Information

Too Much Information Too Much Information Too Much Information More Information More Information More Information

Too Much Information

Too Much Information

Too Much Information

More Information

More Information

More Information

Think Creatively about content

This . . .

Length in Years of Major U.S. Military Involvement

Or this . . .

As of February 2007, The Iraq and Afghan Wars have already lasted longer than either the American Civil War, World War I, World War II or the Korean War.

Use Vivid Examples

Avoid SGPs (Stupid Generic Photos)

Problem #3: Poor Delivery

Tell a Story

Be Yourself

Practice . . .

Practice…

Practice.

And be prepared

Appropriate Technology And a low tech backup.

“ The way to get people to pay attention is to communicate in a way that connects with their sense of humanity .” --From why business people speak like idiots

Effective Communication With PowerPoint Lisa A. Sisco, [email_address] Richard Miscovich, [email_address] Johnson & Wales University © 2007

Lisa A. Sisco, [email_address]

Richard Miscovich, [email_address]

Johnson & Wales University

© 2007