Blog Length and frequency
Plan your social media marketing time so that you focus first on your foundation which is your blog. Social media strategist say if you do nothing else blog. Once the foundation is set build out to the other social platforms you’ve select to participate on. You’ll need a platform to host your blog WordPress (websmarttv, 2010) is a highly regarded choice.
The gurus recommend blogging 1 to 3 times a week at minimum, however research suggest the more frequently you blog the better. Don’t get stressed about the frequency. WordPress has a scheduler enabling you to create content in advance and schedule it to post at designated intervals.
When creating blog content allocate time to write enough content so that it can be scheduled to publish over several weeks or months. Remember social audiences LOVE photos and videos so insure you have a photo sharing account like Flickr (Lowensohn, 2007) or Instagram (Shell, 2012) and video sharing account like YouTube (ApprenticeA, 2012) or Vimeo setup because you will include photos and videos stored on these site in your blog content.
As for as content length, I believe the social space is meant for brevity, people have short attention spans that means you’ll be hard pressed to get someone to read a blog the length of a novel. Who has time to write something that long anyway? In contrast others feel 1500 word blog posts get more engagement. You can always test your reader’s tolerance levels on this issue. Given the premise you’re busy and it’s challenging finding and creating content, I recommend blog posts that are 300 to 450 word. By using Microsoft Word to write your blog you can check the documents (Microsoft, 2013) before dropping it into your blogging platform. First setup Word to display readability statistics. Here are the steps from Microsoft:
Display readability statistics
On the Tools menu, click Options, and then click the Spelling & Grammar tab.
Select the Check grammar with spelling check box.
Select the Show readability statistics check box, and then click OK.
On the Standard toolbar, click Spelling and Grammar.
When Microsoft Word finishes checking spelling and grammar, it displays information about the reading level of the document in a box that looks like this. This blog post Can Anyone Read the Writing on Your Blog? (Kightlinger, 2012), recommends making it your goal to write at a 7th grade level and achieving a Flesch Reading Ease of 60-70. For every 250 words in your blog post you’ll want to include 2 to 3 keywords or keyword phrases, consequently keyword research is required.
When creating blog content you’ll want to conduct keyword research. “Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines.
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