Your SlideShare is downloading. ×
Crowdology Consumer Panelv2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Crowdology Consumer Panelv2

226
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
226
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONSUMER & BUSINESS PANEL October 2011 Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 2. Quick Facts About Crowdology WHY USE CROWDOLOGY // Quick facts Crowdology™ is an online panel owned and operated by Redshift Research. The panel has over 120 data points allowing us to deep profile consumers across demographics, income, household, product ownership, brand ownership and preferences. In addition we profile occupation, industry and professional experience data essential for conducting business to business surveys. UKCONSUMER Fast turnaround - within three days PANEL Unbeatable value and WHY USE OUR transparent pricing PANEL? Deep profiling of panel members de- mographics, household data, brand and product ownership. Currently more than 120 data points Full project management and analysis services through full service agency, Redshift Research Ltd Fun and Quick surveys, designed to keep panellists engaged Panel Quality Management to ensure reliable surveys Complies with ESOMAR guidelines Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 3. The Crowdology™panel is balanced across regional, age and gender demographic factors, and is nationally representative of the UK population. For further, more in-depth, data please contact us and we will be happy to provide you with any further information, or run a feasibility test against your survey requirements. PANEL BOOK SUMMARY // Age and gender summary PANEL BOOKSUMMARYBY AGE AND GENDER Female Male Total 16-22 10% 7% 17% 23-35 23% 12% 35% 36-55 21% 13% 34% 56-80 8% 7% 15% TOTAL 60% 40% 100% Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 4. PANEL BOOK SUMMARY // Age and gender representation % Panel % UK 16-22 17% 15% 23-35 35% 21% PANEL 36-55 34% 35% BOOK 56-80 15% 29%SUMMARYBY AGE AND GENDER % Panel % UK Male 39% 49% Female 61% 51% Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 5. PANEL BOOK SUMMARY // Regional Coverage Region % Panel % UK PANEL North East 14% 12% BOOK North West 10% 11%SUMMARY Midlands 17% 17% REGIONAL East of 10% 9%BREAKDOWN England London 10% 13% South East 17% 14% South West 9% 8% Wales 5% 5% Scotland 8% 8% Northern 1% 3% Ireland Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 6. Country Panel Size Country Panel Size PANEL BOOK SUMMARY // Regional Coverage - EUROPE Austria 79,436 Norway 53,244 Belgium 14,198 Poland 82,004 Czech 58,632 Portugal 72,957 Republic Denmark 123,859 Romania 21,462 Estonia 9,216 Russia 1,082,105 PANEL Finland 107,755 Slovakia 4,937 BOOK France 289,033 Slovenia 6,070SUMMARY Germany 309,419 Spain 161,232 EUROPE Greece 18,373 Sweden 464,315 Ireland 10,360 Switzerland 49,850 Italy 48,777 Turkey 100,437 Latvia 3,751 UK 436,066 Lithuania 3,908 Ukraine 130,094 Netherlands 82,892 TOTAL 3,824,382 * Panel counts of Crowdology and Panel Partners Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 7. Country Panel Size Country Panel Size PANEL BOOK SUMMARY // Regional Coverage - NORTH & SOUTH AMERICA Canada 183,718 Brazil 93,150 Puerto Rico 3,025 Chile 42,120 Mexico 83,107 Colombia 45,164 Guatemala 2,718 Peru 12,309 USA 1,606,993 Venezuela 17,203 PANEL Argentina 89,143 TOTAL 2,178,650 BOOK * Panel counts of Crowdology and Panel PartnersSUMMARYNORTH & SOUTH AMERICA Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 8. Country Panel Size Country Panel Size Australia 28,050 South Africa 33,577 China 108,074 TOTAL 601,011 India 179,062 Japan 218,291 Kazakhstan 1,980 PANEL Philippines 31,977 BOOK * Panel counts of Crowdology and Panel PartnersSUMMARYASIA PACIFIC & AFRICA Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 9. PANEL BOOK PROFILE // Basic Registration Profile Gender Gross Annual Income Ÿ Male Ÿ £0 - 10,000 Ÿ £10,000 - 25,000 PANEL Ÿ Female Ÿ £50,000 - 75,000 Ÿ More than £75,000 BOOK Education Level Ÿ Compulsory school Ÿ Upper Secondary schoolPROFILE Ÿ University BASIC Field of Expertise Ÿ Management Ÿ Administration Ÿ MedicalREGISTRATION Ÿ Legal/Law DATA Ÿ Personnel Ÿ Finance Ÿ Engineering Ÿ Marketing Ÿ Creative/design Ÿ IT Ÿ Entertainment Ÿ Production Ÿ Customer service Industry Sector Ÿ Legal/law Ÿ Agriculture/fishing Ÿ Manufacturing Ÿ Military Ÿ Marketing/sales Ÿ Banking/Finance/Insurance Ÿ Media/advertising Ÿ Computing/IT Ÿ Pharmaceutical Ÿ Communication/Information Ÿ Retail/wholesale trade Ÿ Construction Ÿ Social services Ÿ Education Ÿ Security Ÿ Engineering Ÿ Telecom Ÿ Government/municipal Ÿ Transport/logistics Ÿ Healthcare/medical Ÿ Tourism/hotel/catering Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 10. PANEL BOOK PROFILE //Deep ProfilingDETAILED PANEL Household Data Car OwnershipPROFILE Ÿ Ÿ No. Children and Y.O.B Gender of children Ÿ Ÿ Drivers Access to a car Ÿ Marital status Ÿ Decision maker for cars Ÿ Social class Ÿ Car ownership DEEP Ÿ Type of car Ÿ Ethnicity PROFILING Ÿ Size of household Ÿ Car make DATA Ÿ Personal and household Ÿ Year car purchased income Ÿ Likely date to replace car Ÿ Town, village or city location Ÿ New/second hand car Ÿ Accommodation type Ÿ Motor cycle ownership Ÿ Pets Occupation &b2b Personal Ÿ Working status Ÿ Internet usage Ÿ Expertise Ÿ Hobbies and interests Ÿ Job title Ÿ TV viewing and region Ÿ Industry sector Ÿ Magazines read Ÿ Decision makers Ÿ Music Ÿ Position if in IT, Finance or Ÿ Cinema viewing Medical Profession Ÿ Films watched Ÿ No. Employees Ÿ Downloading movies Ÿ Turnover Ÿ Dvds purchased Ÿ Car fleets Ÿ Sports Ÿ Mobile phone network Please contact us for any specific profiling queries. Crowdology™continues to add key profiling questions, and can undertake incidence measurements on request. Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 11. PANEL BOOK PROFILE // Deep ProfilingDETAILED Shopping Ÿ Primary grocery shopper Health/medical Ÿ Smokers Ÿ Retail shops used Ÿ Use of contact lenses and PANEL Ÿ Ÿ Beverages consumed Alcohol units consumed glasses Ÿ Hearing Aid users Ÿ Dining out Ÿ Diagnosed illnessesPROFILE Ÿ Fast food outlets used Ÿ Tobacco consumption Ÿ Exercise taken DEEPPROFILING DATA Travel Savings and Investments Ÿ Travel by aeroplane Ÿ Networth (assets) Ÿ Business/leisure travel Ÿ Participation in stock trading Ÿ Types of holiday Ÿ Savings and Investments held Ÿ Regions travelled in the last Ÿ Property ownership 12 months Ÿ Landlords Ÿ Airlines used Ÿ Who bank with Ÿ Most frequent airlines Ÿ Financial products held Ÿ Hotel chains used Ÿ Type of mortgage Ÿ Do you take the train? Ÿ Which train operator used Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 12. PANEL BOOK PROFILE // Deep Profiling Technology Ÿ Use of online banking Ÿ Online activityDETAILED Ÿ Ÿ Engagement with social media Social media “channels” Ÿ Time spent on social media PANEL Ÿ Ÿ Early adopters of new technology Primary decision maker for electronic productsPROFILE Ÿ Ownership of electronic products Ÿ Type of internet access DEEPPROFILING DATA Phones and Smartphones Ÿ Mobile phone brand Ÿ Smartphone brand Ÿ Smartphone usage (business or per- sonal) Ÿ Phone operating system Ÿ Mobile phone features used Ÿ Mobile phone plans Ÿ Landline phones Ÿ Mobile phone operator (business) Gaming Ÿ Gaming platform used Ÿ Hours per week gaming Ÿ Online gambling Ÿ Types of computer game played Ÿ Devices used to play games Ÿ Number of games bought per month Ÿ Virtual gaming Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 13. PANEL RECRUITMENT FRAUDULENT RESPONDENTS CHECKS Panel members are Rigorous and regular checks are recruited via: made to identify fraudulent Respondents and remove them Ÿ Banner ads from the panel. The following Ÿ Email and database actions are taken: Ÿ Marketing Ÿ Telemarketing Ÿ Social Networking Sites Trap surveys are an internal Ÿ Referrals survey designed to identify fraudulent respondents. Registration is “double opt -in”. Questions are framed to uncover Panel members must be 18 and fraudulent responses, based on a QUALITY CONTROL GUIDELINES // Overview of quality controls over, and be resident in the UK. point system. Members who score a red flag based on their error points are removed fromQUALITY PANEL MANAGEMENT the panel. Crowdology™ researchCONTROL communities are used solely for market research Minimum checks for routine surveys are undertaken to purposes. They are not used for monitor and remove respondentsGUIDELINES marketing purposes. from surveys for inappropriate answers. E.g. Speeders (for com- All members are required to pleting surveys too quickly) and update their personal straight-liners (for selecting the profiles, and encouraged to do same answers in a row for gridA DESCRIPTION so through regular questions). Past offences areOF PANEL QUALITY communications and taken into consideration toCONTROLS Newsletters. determine eligibility. Member satisfaction surveys are undertaken to better understand SURVEY GOOD PRACTICE and engage with members. Panel quality is linked to good management of the panel to en- Our surveys, or surveys sure members are fairly reward- undertaken by third parties are ed, complete an acceptable checked to ensure minimum number of surveys, and screen standards of best practice in outs are kept to a minimum. respect of questionnaire design Crowdology™ also ensure good (e.g. Grid questions, length, etc). practice in the use of engaging and efficient questionnaires (e.g. Quarantine settings ensure mem- Restrict use of complex grid bers are not over surveyed, and questions, overly long surveys reduces the risk of professional and use animation). respondents. Sampling includes low, medium and high responders. PRIVACY POLICY Panel members’ personal infor- REGISTRATION CHECKS mation is managed in compli-Crowdology™ operates online ance with the Data Protection Actresearch communities in the Crowdology™ remove invalid 1998 and personal privacy legis-UK. They are managed and emails addresses, and duplicate lation. Registered panel personalcontrolled using proprietary registrations. All panellists are re- information is not disclosed tocontrol principles. It adheres quired to have a UK bank third parties.to Data Protection Act 1998 account. Post registration checksand personal privacy include cleaning non participants,legislation. Redshift Research trap surveys and removingis a MRS Company Partner. fraudulent respondents in surveys. Crowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
  • 14. Contact Us Neil Cary Director Redshift Research Neil.cary@redshiftresearch.co.uk Tel: 01732 356313 www.redshiftresearch.co.ukCrowdology™ is a registered trademark of Redshift Research Ltd. Commotion House, Morley Road, Tonbridge, Kent TN9 1RA

×