1. Are Squirrels Eating Your Profits?
As entrepreneurs there are a lot of what we call
“bright shiny objects” out there distracting us.
This time of the year, we have the holidays, pulling
our focus away from work…as it should be. But yearround innumerable distractions come into our inboxes
every day. There are interesting requests and even
trainings that may capture our attention, but won’t
further the ultimate goals of our business. We may
get caught up in dramas playing out in social media,
or spend hours acquiring the latest and greatest piece
of technology that we don’t actually need.
In my Sales, Authenticity & Success Mastermind (aka Sassy), we call these distractions
“squirrels.” This comes from a scene in the children’s movie “Up,” where a bunch of
dogs were right on track, gaining on the bad guy, when, all of a sudden, one of the dogs
sees a squirrel, gets distracted, and they all go off in a different direction to chase it.
They lose focus, and their goal slips away. Sound familiar?
Focus is key when you have your own business, yet it's so easy to be distracted by the
squirrels. That's why I have developed end-to-end systems for myself and my clients
that serve the primary focus of any expert or service professional, who is looking to
make a deep and lasting difference for their ideal client. These systems have enabled
me to stay focused, to make a difference for heart-centered entrepreneurs around the
world, to make the Inc. 500/5000 the past two years in a row and to sell millions of
dollars of my own products and services.
Sassy Power Hour
It's a little early for Christmas or Hanukkah, but I wanted to give you a gift. The Sassy
Power Hour is a focusing tool that we provide for my Sassy Mastermind members to
support them in having three different hour-long blocks during the week, where they are
specifically focused on creating the business structure we teach.
While we use a customized online tool to support them with this, I want to share the
principles behind it with you, as they are very powerful.
Research shows that we spend most of our day picking off the easy or quick things, but
not accomplishing our high-priority tasks. We’re chasing squirrels and not working on
the bigger vision that’s really going to move our business forward.
©2013 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com
support@theinvisibleclose.com
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2. Are Squirrels Eating Your Profits?
So to stay on track with what matters most, here's how you can employ the Sassy
Power Hour philosophy:
1. Choose your goal. What is the big vision that you’re moving toward? With my
Sassies, this would be creating a business structure that supports both client attraction
and high-level client conversion, so that they can accomplish their work in the
world…without being salesy.
2. Reverse engineer from your goal. Break down the steps toward your goal. What
are the pieces you need in place to success? For example, in our Mastermind, we
provide what we call a Sassy Path Checklist. It contains all of the elements a heartcentered entrepreneur would want to create so that he or she is ready to turn interested
prospects into invested clients in any situation. It includes elements such as getting your
Signature Talk and Irresistible Offer ready, having an ezine to provide value year round,
and having a super-hot free gift so that if Oprah calls, you’re not only ready to appear
and contribute, but to capture hot interested leads as well.
3. Now, break down those steps into tasks and decide how much time each task
needs.
We recommend breaking down projects into small enough pieces that can be
accomplished in 10-30 minutes, so you can accomplish three tasks per power hour. For
example, rather than trying to create a whole project in one hour, such as a free
downloadable gift, instead you’d break it down into the first element, which might be to
brainstorm three options for a great free gift with a fellow mastermind member or
colleague.
Then just turn off your cell phone, shut down your inbox, close your door, set your
timer, and start on your first task.
Three hours a week may not sound like a long time, but, trust me, you’d be amazed at
how much you can transform your business when you’re out chasing highly profitable
activities instead of squirrels.
©2013 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com
support@theinvisibleclose.com
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