How to Execute Effective Media Relations

  • 1,338 views
Uploaded on

Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations are continuous, …

Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations are continuous, proactive communications that builds relationships with reporters and bloggers.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,338
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
11
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. !"#$%&"(%)*+,&-.-& /%0"+&1234*,4$&5"+$*0&633*2+7&89"32):"&
  • 2. ;<*&$,&"#&5<*",&=>&!  5$9&?"0,*+&?2@($3&0"(%)*+,&%A"+3B&!  C*2+#"#&$+&D2+"&E..F&G20&3*H?%+B&%??0*%3<&!   ;*04&<%0#&!   I%:"&J2+&!   1"&7<"&@",7&&KL<$("&L"%0$+A&0"#&,<*",& E&
  • 3. ;<%7&L"&#* &&!  5*3$%(&H"#$%&70%$+$+A&%+#&$H?("H"+7%)*+&!  !"#$%&0"(%)*+,&M(*3%(N&0"A$*+%(&%+#&+%)*+%(O&!  P+7"0+%(&3*HH2+$3%)*+,&!  !"#$%&70%$+$+A&&!  Q0$,$,&3*HH2+$3%)*+&H%+%A"H"+7&!  Q*+7"+7&#":"(*?H"+7&!  PH%A"&H%+%A"H"+7&!  Q*HH2+$7B&0"(%)*+,& R&
  • 4. P+#2,70$",&L"&,"0:"& I"%(7<&3%0"& Q*+,7023)*+& ",7%20%+7& !%+2J%3720$+A& 1E1&& "7%$(& C$+%+3$%(& S&
  • 5. ;<%7&$,&H"#$%&0"(%)*+,>& &!   !"#$%&0"(%)*+,&$,&TGU&,"+#$+A&*27&%&+"L,&0"("%,"&%+#& 4""?$+A&B*20&V+A"0,&30*,,"#&7<%7&$7&L$((&A"7&?$34"#&2?W&&&!   !"#$%&0"(%)*+,&$,&TGU&3%(($+A&%&0"?*07"0&*+(B&L<"+&B*2&+""#& ,*H"7<$+AW&&!   !"#$%&0"(%)*+,&P5&3*+)+2*2,N&?0*%3):"&3*HH2+$3%)*+&:$%& ?<*+"N&"XH%$(N&3*Y"",Z(2+3<",Z#$++"0,N&P!,N&,$7&#*L+,N&"73WN& 7*&$+J*0H&7<"H&*J&B*20&3($"+7,Z3*H?%+B[,&<%??"+$+A,&M,?0"%#& 7<"&A**#&+"L,N&@%("&7<"&@%#OW&&& 5
  • 6. 5<%0$+A&%&,7*0B&7<0*2A<K&!"#$%&(#)*+,$%#* -.%#)*+,$%#*!   =$73<",& !   1(*A,&!   !"#$%&%("07,& !   5*3$%(&+"7L*04$+A]&!   T"L,&0"("%,",& C%3"@**4N&^$+4"#P+&!   P+7"0+%(&3*HH2+$3%)*+,& !   !$30*@(*A,]&UL$"0&!   8#$7*0$%(&?(%3"H"+7,& !   =<*7*&,<%0$+A]&C($340& !   _$#"*&,<%0$+A]&`*2U2@"& !   5*3$%(&H"#$%&+"L,&0"("%,",& !   1(*AA"0&0"(%)*+,& a&
  • 7. 5<%0$+A&7<%7&,7*0B&L$7<K& `*20& 8H?(*B"",& !"#$%& Q2,7*H"0,& =2@($3& 1(*AA"0,& 5*3$%(& !"#$%& P+b2"+3"0& c&
  • 8. U*&A%$+&0",2(7,K& F&
  • 9. I*L&#*&B*2&A"7&0",2(7,>&&!  !%,7"0&7<"&12$(#$+A&1(*34,&& !  T"L,&0"("%,",Z!"#$%&%("07,& !  =$73<",& d K%+#&7<"+&@"&?"0,$,7"+7&
  • 10. T"L,&0"("%,",Z!"#$%&%("07,& What’s the difference? /,01*2,),#1,1* +,$%#*3),"41* Q*H?0"<"+,$:"N&#"7%$("#& 10$"JN&A%0+"0,&%"+)*+N&:$,2%(& e,",&J2((&,"+7"+3",& 12(("7"#&,7%7"H"+7,&Q*2(#&@"&0"?0*#23"#&%,&%&,7*0B& 5"0:",&%,&%+&$+:$7"&7*&H"#$%&7*&3*:"0& %+&":"+7&P+:"07"#&?B0%H$#&L0$)+A&,7B("& D2,7&7<"&@%,$3,&
  • 11. T"L,&"("%,",Z!"#$%&6("07,&
  • 12. T"L,&0"("%,"&!   6=&57B("f&&!   e,"&7<"&C%37,]&6:*$#&$+#2,70B&g%0A*+ZJ%+3B&(%+A2%A"&!   6(L%B,&$+3(2#"]& !   Q*+7%37&$+J*&J*0&7<"&H"#$%ZJ*0&H*0"&$+J*&3*+7%37& !   "("%,"&#%7"Z#%7"($+"& !   Q%73<B&<"%#($+"&ML<%7[,&B*20&<**4O&& !   ;<*N&;<%7N&;<"0"N&;<"+N&;<B&M%+#&I*LO& !   1*$("0?(%7"&
  • 13. T"L,&0"("%,"&!  ;0$)+A&7<"&("%#& !   T""#,&7*&A0%@&%"+)*+N&<**4&0"%#"0& !   !*,7&$H?*07%+7&$+J*0H%)*+&V0,7& !   P+3*0?*0%7"&+%H",&*J&*0A%+$h%)*+,Z?"*?("&$+:*(:"#&!  U<"&#"7%$(,& !   P+:"07"#&?B0%H$#&,7B("& !   e,"&i2*7",& !   6+,L"0&%((&i2",)*+,&%&0"%#"0&H$A<7&<%:"&!  j$,70$@2)*+&7*&7<"&H%,,",&& !   Q<**,"&7<"&0$A<7&H"#$2HN&0"?*07"0,& !   8XH%$(&$,&?0"J"00"#& !   6:*$#&%%3<H"+7,&
  • 14. Q*HH*+&H$,7%4",& !  k0%HH%0N&,?"(($+A& !  ;0$)+A&$+&7<"&V0,7&?"0,*+& !  !$,,$+A&3*+7%37&$+J*0H%)*+& !  U**&H23<Z7**&($("&3*+7"+7& !  e,$+A&$+#2,70B&g%0A*+& !  T*7&($+4$+A&7*&*7<"0&0",*203",&!  j$,70$@2)*+&ML%73<&#"%#($+",N&)H"($+",,O&&
  • 15. =$73<",&!  6&+"L,&0"("%,"&$,&TGU&%&?$73<f&&!  U<"&R&l&=$73<& !  ;<%7[,&7<"&,7*0B& !  =0*:"&$7& !  Q%((&7*&%3)*+&!  6&?$3720"&$,&L*07<&%&-N...&L*0#,f&MP7[,&%((&%@*27& 7<"&:$,2%(,O&&
  • 16. =$73<", &!  U<"&A**#& !   U$H"(BN&3*+3$,"N&:$,2%(&M(",,&$,&H*0"O&& !   ","%03<&L<*&B*2&%0"&?$73<$+A&M"#$7*0$%(&3%("+#%0,N&0"%#&?%,7&,7*0$",O&&!  U<"&@%#& !   j*+[7&J*((*L&2?&":"0B&#%BZ%7&#"%#($+"& !   j*+[7&A"7&3%2A<7&+*7&4+*L$+A&B*20&& &,7*0B&$+&%+#&*27&!  U<"&2A(B& Badpitch.blogspot.com !   =$73<$+A&H"#$%&*Y&@"%7& !   QQ[$+A&H2()?("&H"#$%&*+&7<"&,%H"&?$73<& !   800*0,&$+&?$73<N&+*7&@"$+A&%@("&7*&#"($:"0&
  • 17. =$73<",&X&"9%H?("& HARO (Help A Reporter Out) www.helpareporter.com
  • 18. 6(*+A&3*H",&,*3$%(&H"#$%K&…and you have PR 2.0 -F&
  • 19. 5667(%.#&(1*.8#((,)1*#",*%(.",#1%(9:*6,$%#*%1* ;"#96,(&(9:*(,01*%1*.8#(9%(9*$"#6#&.#))<**
  • 20. =&-W.& !   D*20+%($,7,&%0"&7<"&H$##("H%+& =&EW.& !   8($H$+%7",&7<"&H$##("H%+& !   ="*?("&+*&(*+A"0&#"?"+#&*+&7<"&H"#$%&J*0&$+J*0H%)*+& !   Q*HH2+$7B&@2$(#$+A&*+($+"& !   58G& !   G0A%+$3&A0*L7<& !   U0%+,?%0"+7&3*HH2+$3%)*+Z*0A%+$h%)*+, &!   Q<%+A$+A&7<"&L%B&L"&7<$+4&%@*27&?0*#237,&%+#&,"0:$3",& E.&
  • 21. E-&
  • 22. P+7"A0%)*+&*J&,*3$%(Z70%#$)*+%(&H"#$%&
  • 23. ER&
  • 24. Is PR right for you?!   54$((,&7*&L*04&*+K& •  & 6"+)*+&7*&#"7%$(& •  & 6@("&7*&L0$7"&m&%+#&"#$7& •  & !"")+A&#"%#($+",& •  & ="0,$,7"+7&& •  &&1"$+A&A**#&$,&+":"0&A**#&"+*2A<&!   !%B@"&B*2&#*+[7&@"(*+A&$JK& •  & `*2&7<$+4&$7[,&%&@0""h"&*0&B*2[0"&%&n?"*?("o&?"0,*+& •  & `*2&%0"&(**4$+A&J*0&%&pXq&g*@& •  & PJ&B*2&%0"&7<$+X,4$++"#&& ES&
  • 25. "3*HH"+#"#&"%#$+A&!%7"0$%(K&!  1**4,& !  !"#$%#&$()#*$+,$-./0#123$.24$5$$ d  1B&j%:$#&!""0H%+&53*& !  5(623$7"#$5(8)9:$;.:0$92$5(8)9:$#).1+2*$ d  1B&10$%+&5*($,&r&j"$0#0"&10"%#4"+0$#A"&!  1(*A,& !  =&EW.&MLLLW@0$%+,*($,W3*HO&& !  =X5i2%0"#&MLLLW?0X,i2%0"#W3*HO& !  I6G&MLLLW<"(?%0"?*07"0W3*HO&&
  • 26. s2",)*+,>& & 2,$*-8,1*A2:*B(.C *DEFFG*3,"4,.8*H"%I,* 5((,.4*0%48*6,=*& 3JJ),4(:*DB*KLMFL * >#",(*?7.@1@%* pE.WqcSWREqR& 4%0"+t0"#,<*",?0W3*H& Q"((]&pE.WSE.Wc.cF& LLLW0"#,<*",?0W3*H & C%3"@**4W3*HZ4%0"+,3<($":"&C%3"@**4W3*HZ0"#,<*",?0& UL$"0W3*HZ4%0"+0"#,<*",?0& UL$"0W3*HZ0"#,<*",?0& ^$+4"#$+W3*HZ$+Z4%0"+@234*,4$&&