Killer
Social Media

Marketing
Ideas
From Top Brands
Wednesday, November 6, 13

1
1
What	
  is	
  the	
  anatomy	
  of	
  killer	
  
social	
  media	
  content?	
  
Take	
  a	
  look	
  at	
  these	
  top	
...
Tenets of Killer Social Media Content
Strong Graphics
Share	
  high-­‐quality,	
  
visually	
  interes3ng
images

Great Ho...
Examples of...
Strong Graphics

4
Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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What They Did Well:
•Products shown in fun, creative ways
•Images were large and striking
•Little text was included
•Photo...
Examples of...
Great Hooks

10
Wednesday, November 6, 13

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11
Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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What They Did Well:
•Twitter cards/media were activated
•Room was left to promote retweets
•Words weren’t shortened (“you”...
Examples of...
Clear Identity

16
Wednesday, November 6, 13

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17
Wednesday, November 6, 13

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18
Wednesday, November 6, 13

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Wednesday, November 6, 13

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Wednesday, November 6, 13

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What They Did Well:
•Displayed identifiable personality
•Created custom, branded graphics
•Posted highly sharable content
...
Examples of...
Rich Engagement

22
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What They Did Well:
•Used photos to illustrate questions
•Provided multiple answer options
•Asked relatable opinion questi...
Finally, a few
interesting social
media statistics
to keep in
mind...
28
Wednesday, November 6, 13

28
Social Media Marketing Facts

751 million

Facebook users
access the site
from their
mobile device
Source: JeffBullas.com
...
GET IN TOUCH!

lo!
Hel

*
Social Media Consulting

www.BeASocialClimber.com
lisa@beasocialclimber.com
407-­‐796-­‐2233
twi...
Brought	
  to	
  you	
  by	
  :
*

www.BeASocialClimber.com

Take Your Social Media
to the Next Level...

Wednesday, Novem...
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Killer Social Media Marketing Ideas From Top Brands

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What is the anatomy of killer social media marketing and content? Take a look at these top brands to see what they’re doing right.

Social media statistics from: http://www.jeffbullas.com/2013/10/25/46-amazing-social-media-facts-in-2013/

Published in: Social Media, Business, Technology
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Killer Social Media Marketing Ideas From Top Brands

  1. 1. Killer Social Media Marketing Ideas From Top Brands Wednesday, November 6, 13 1 1
  2. 2. What  is  the  anatomy  of  killer   social  media  content?   Take  a  look  at  these  top  brands   to  see  what  they’re  doing  right. 2 Wednesday, November 6, 13 2
  3. 3. Tenets of Killer Social Media Content Strong Graphics Share  high-­‐quality,   visually  interes3ng images Great Hooks Killer Social Media Content Clear Identity Use  social  media  as   a  way  to  solidify   brand  iden3ty * Get  fans  to  click  links   to  brand-­‐created  blog   posts  &  ar3cles Rich Engagement Ask  ques3ons  that   will  generate   conversa3on 3 Wednesday, November 6, 13 3
  4. 4. Examples of... Strong Graphics 4 Wednesday, November 6, 13 4
  5. 5. 5 Wednesday, November 6, 13 5
  6. 6. 6 Wednesday, November 6, 13 6
  7. 7. 7 Wednesday, November 6, 13 7
  8. 8. 8 Wednesday, November 6, 13 8
  9. 9. What They Did Well: •Products shown in fun, creative ways •Images were large and striking •Little text was included •Photos connected with audience 9 Wednesday, November 6, 13 9
  10. 10. Examples of... Great Hooks 10 Wednesday, November 6, 13 10
  11. 11. 11 Wednesday, November 6, 13 11
  12. 12. 12 Wednesday, November 6, 13 12
  13. 13. 13 Wednesday, November 6, 13 13
  14. 14. 14 Wednesday, November 6, 13 14
  15. 15. What They Did Well: •Twitter cards/media were activated •Room was left to promote retweets •Words weren’t shortened (“you” not “u”) •Hashtags used sparingly 15 Wednesday, November 6, 13 15
  16. 16. Examples of... Clear Identity 16 Wednesday, November 6, 13 16
  17. 17. 17 Wednesday, November 6, 13 17
  18. 18. 18 Wednesday, November 6, 13 18
  19. 19. 19 Wednesday, November 6, 13 19
  20. 20. 20 Wednesday, November 6, 13 20
  21. 21. What They Did Well: •Displayed identifiable personality •Created custom, branded graphics •Posted highly sharable content •Highlighted fan involvement 21 Wednesday, November 6, 13 21
  22. 22. Examples of... Rich Engagement 22 Wednesday, November 6, 13 22
  23. 23. 23 Wednesday, November 6, 13 23
  24. 24. 24 Wednesday, November 6, 13 24
  25. 25. 25 Wednesday, November 6, 13 25
  26. 26. 26 Wednesday, November 6, 13 26
  27. 27. What They Did Well: •Used photos to illustrate questions •Provided multiple answer options •Asked relatable opinion questions •Replied to responses 27 Wednesday, November 6, 13 27
  28. 28. Finally, a few interesting social media statistics to keep in mind... 28 Wednesday, November 6, 13 28
  29. 29. Social Media Marketing Facts 751 million Facebook users access the site from their mobile device Source: JeffBullas.com Wednesday, November 6, 13 Animated GIFs are the most engaging type of post on Google+ Food is the top category discussed on Pinterest at 57% 29 29
  30. 30. GET IN TOUCH! lo! Hel * Social Media Consulting www.BeASocialClimber.com lisa@beasocialclimber.com 407-­‐796-­‐2233 twi$er.com/LisaMParkin plus.google.com/lisamparkin 5224  West  State  Road  46  #151,  Sanford,  FL  32771 30 Wednesday, November 6, 13 30
  31. 31. Brought  to  you  by  : * www.BeASocialClimber.com Take Your Social Media to the Next Level... Wednesday, November 6, 13 31
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