Protecting Your Children's Online Experience Presentation Transcript
Protecting our Children’s Online Experience Presented By: Lisa McKenzie, Social Media Strategist
About Red Carpet More than 60 years of combined business, branding, marketing and sales intelligence. Helping brands harness the power of social technology and strategic alliances to create brand awareness, meaningful consumer interactions and profitable connections. The Academy offers live and virtual social media training and keynote presentations.
Certified Social Media Strategist and Joint Venture Specialist
Co-Founder of Red Carpet Strategies Consulting and the Social Media Academy for Women
Founding member of the International Social Media Association
Co-author of 6 books on Social Media
Founder of Deserving Divas Lifestyle Events
Voted a Noisemaker of the year by Montreal Mirror
and “Montreal’s Favorite Twitter Mom”
Life as we knew it
SMS and the Social Media Revolution
Top 14 steps you can take today to ensure a positive online experience
In the last 20 years… 90s chat room 200+ social networks
T O D A Y
What happens in Vegas, stays on…
Texting / SMS
American kids under 18 send and receive roughly 2,800 texts per month
about 93 per day - one every 10 minutes
600 Million users – growing at 33,000 new users an hour
250 Million are on Facebook EVERYDAY
spends more than 55 minutes per day on Facebook
has 130 friends
is connected to 80 community pages, groups and events
creates 90 pieces of content each month
100 million users use their mobiles to access Facebook and are 2x as active than average users
More than 150 million people engage with Facebook on external websites every month
Why are we on social networks?
Social networking meets the human need
to be heard
validated and acknowledged
People want to know they matter, they make a difference.
Source - Wikipedia.com
Did you know?
Children spend nearly every waking minute of their lives, other than school hours, online. Using a smart phone, computer or other electronic device.
1 out of every 5 children between the ages of 8 and 13 have a Facebook account.
You must be 13 to have a Facebook account.
1 - Source: Kaiser Family Foundation study USA 2 - Source: Ofcom British Study
2007 statistics from the Teen Internet Survey • 71% of adolescents have set up online profiles • 69% of these adolescents get online personal messages from people they do not know on a regular basis. Most do not tell a parent or other trusted adult about it • 64% of youth post photos or videos of themselves online, almost all are unaware of who might be viewing them • 56% post info about where they live • Nearly 10% has posted their cell phone number online • 19% of adolescents report they have been harassed or bullied online
Source - John Walsh, the National Centre for Missing & Exploited Children & Cox Communication Did you know?
Their birth date, especially their year of birth
Name of their school
Home or mobile #
Strangers can see your child’s profile
Understanding privacy settings on your child's profile is critical to your child's safety online.
What your kids should never have listed on their Facebook profile
Top 14 things you can do today to protect and ensure a positive online experience for your kids
1. Embrace, your inner digital immigrant Embrace networking tools, educate yourself and have fun.
Open a Facebook account
Try Twitter or LinkedIn for business
Always be mindful of who your audience is
Don’t post embarrassing comments or pictures of your kids
Don’t be helicopter parents
Build a support network = a village
First sex, then drugs, now Facebook
Have the age-appropriate “talk” with your kids
Discuss what is “private” information, not to be shared
2. Have the Talk
Do not be an innocent by-stander to your child’s networking activities
Sit with your younger kids in front of a computer and see where they spend their time
Set realistic boundaries for your kids
If your child is an early teen you might request that they use your email address when setting up their account on Facebook to ensure all communications are cleared by you such as "friend requests" especially those from strangers
3. Participate with your child
4. Be mindful of the dangers
Sharing too much information
Downloading applications, joining groups
Joining groups and pages can affect your child’s privacy - Most groups and all fan pages are public therefore when your child does join these groups and pages, it can open their profile to undesirable actions such as friend requests from complete strangers
No-tolerance for online bullying
Punishable by law in some states
Don’t assume that your child is not a culprit
If your child is a victim, you need to report, unfriend and block the user
Regularly search for your child’s name and nickname in Facebook search
5. Bullying, what you can do
6. Secure your kids Privacy settings
Review their profile and set privacy settings to “Only Friends”
Remove all personal information
Never show their full birth date
7. Facebook and Internet Searches
Remove your child’s profile from public internet searches
8. Control access to your child’s information
Deny access to your child’s information by friends applications
9. Secure Privacy Settings
Limit access to your child’s account by strangers
10. Hide your child’s friend lists
Keep strangers from entering their community via their friends
11. Control Photo Privacy settings It’s not too late to secure existing photo albums
12. Digital Footprint Reputation Management
Tools you can use
13. Keep tabs on your child’s feed
Enable SMS access by connecting your mobile to your Facebook account
Get notification via SMS every time your child updates their status
Pick your battles
14. Discover age-appropriate social networks Social Networks for kids 8 to 13
Maintain an open dialogue with your child and explain the pros and cons of social networking
Explain that social does not mean all access sharing with more than the 600 million users on Facebook
Don't play the blame game, but instead encourage open, honest discussion about what a child has seen or done on the Web.
Balance your concerns about your children’s exposure to inappropriate or harmful things on the Internet against the benefits gained from exposure to positive things on the Internet.
Visit our website at www.RedCarpetStrategies.com Connect with Us Facebook.com/SocialMediaStrategy Facebook.com/SocialMediaAcademyforWomen @LisaMckenzie @SMA4Women [email_address] [email_address]