BIG DATA MANAGEMENT –
forget the hype, let‘s talk facts
A PANEL WORKSHOP
POWERED BY GEEKETTES.IO
BIG DATA MANAGEMENT –
forget the hype, let‘s talk facts
Ivan P. Yamshchikov
Senior Analyst
Yandex
Ivan Yamshchikov, @kr0niker
Senior Analyst
Analytics and
big data.
Ecosystem.
Yandex: >6000 employees, 9 countries and closer than you think.
“Maths in internet analytics is like nailing something on a
space ship. You might know how to use nails, yet it does
not m...
Analytics in Yandex
What does analyst do? And why does he do it?
Analytics and big data.
• Giving common sense to managers and
marketing.
• Giving insights to the developers.
Why do you always need to have it?
Common sense
Do you have some common sense? How is this service doing?
Do you have some common sense? How is this service doing?
Do you have some common sense? How is this service doing?
Do you have some common sense? How is this service doing?
Do not look for answers
before you have questions.
Summing up:
1. - Analytics helps you to ask the right
question.
- Big data gives you the answer.
2. - Big data gives you a...
Ivan Yamshchikov
Senior analyst
@kr0niker
kroniker@yandex-team.ru
Thanks.
Felienne Hermans
Professor and Entrepreneur
Delft University of Technology
BIG DATA MANAGEMENT –
forget the hype, let‘s ta...
Spreadsheets: The dark matter of IT
Felienne Hermans
Delft University of Technology
Spreadsheets: The dark matter of IT
Felienne Hermans
Delft University of Technology
Spreadsheets exist ‘under the radar’
Spreadsheets live 5 years on average
Average sheet is used by 12 people
33%
Disaster!
Horror stories
Horror stories
European Spreadsheet Risk Interest Group
Horror stories
European Spreadsheet Risk Interest Group
What can we do?
Visualize
Visualization!
Felienne Hermans
(@felienne)
BIG DATA MANAGEMENT –
forget the hype, let‘s talk facts
Anke Domscheit-Berg
Publicist, Activist & Politican
Opengove.me
Big Government. Big Data.
Anke Domscheit-Berg
@anked
www.opengov.me
Berlin, 05.05.2014
Big Government Data.
The Good. The Bad. The Ugly.
Where data can help
• Health registers
• Accident registers
• Real time ...
Data can be life saving
(http://bluebook.scts.org/)
2005: Guardian
wins legal battle to get data
published on mortality ra...
Data can eliminate our privacy.
• MIT could identify 95% of 1.5m
People based on anonymised
location data of their mobile ...
Freedom of Speech can vanish.
“What a relief, I got an anti-flu vaccine, which
only causes mild symptoms. Getting a real
i...
US DHS finds 377 Words suspicious
US DHS finds 377 Words suspicious
German BND uses 15.000
“suspicious” words to filter
communications.
BIG DATA MANAGEMENT –
forget the hype, let‘s talk facts
Olga Steidl
Growth Hacker
Linko
NEXT 20 14
!
Olga St eidl
!
@linkoapp
!
w w w.linko.io
Let talk about good data for sales instead…
Bad Big Data is scary
It doesn’t matter what you give away, what matters is to WHOM and WHAT
YOU GET out of that.
Raw Data is
just RAW data.
Big Data
for Sales:
Infrastructure
Smart
algorithms
1. App fragmentation
2. Personal choices are driving
mobile use cases
40 years & golden wat ch
4 x 10 years
10 x 4 years
10 concurrent projects
at all times
Careers are shorter
Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time
Attention span is shorter
9
Evolution of Apps
From hours to few moments at a time.
@linkoapp
!
w w w.linko.io
BIG DATA MANAGEMENT –
forget the hype, let‘s talk facts
Thank you
Ivan, Felienne, Anke, Olga
Berlin Geekettes & NEXT
European Demo Day
June 6th
Berlin
Geekettes.io
Thank you!
Lisa Lang
@lilaineuroe
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!
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BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!

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This is a panel/workshop session developed for NEXT 2014 in Berlin.

Guests:
Lisa Lang (Twilio) Anke Domscheit-Berg (Opengov.me) Olga Steidl (Linko ) Ivan P. Yamshchikov (Yandex) Felienne Hermans (TU Delft)

----
Content:

Everyone is talking about Big Data – but what’s really behind it and how can you make data work for your business?
Collecting data is just one part of the puzzle. To source the right information, read it so it makes sense and -finally- how to execute on it is the most important task for successful big data management.
At this panel workshop we’ll listen to a lot of examples from big companies who’re dealing with massive amount of data on a daily basis. Each panel member will give a short demo and insight to their strategies and might revile some surprising facts.
This workshop is organised in cooperation with Berlin Geekettes.

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BIG DATA MANAGEMENT - forget the hype, let's talk about the facts!

  1. 1. BIG DATA MANAGEMENT – forget the hype, let‘s talk facts A PANEL WORKSHOP POWERED BY GEEKETTES.IO
  2. 2. BIG DATA MANAGEMENT – forget the hype, let‘s talk facts Ivan P. Yamshchikov Senior Analyst Yandex
  3. 3. Ivan Yamshchikov, @kr0niker Senior Analyst Analytics and big data. Ecosystem.
  4. 4. Yandex: >6000 employees, 9 countries and closer than you think.
  5. 5. “Maths in internet analytics is like nailing something on a space ship. You might know how to use nails, yet it does not mean that you’ll do it right.” Me.
  6. 6. Analytics in Yandex What does analyst do? And why does he do it?
  7. 7. Analytics and big data. • Giving common sense to managers and marketing. • Giving insights to the developers.
  8. 8. Why do you always need to have it? Common sense
  9. 9. Do you have some common sense? How is this service doing?
  10. 10. Do you have some common sense? How is this service doing?
  11. 11. Do you have some common sense? How is this service doing?
  12. 12. Do you have some common sense? How is this service doing?
  13. 13. Do not look for answers before you have questions.
  14. 14. Summing up: 1. - Analytics helps you to ask the right question. - Big data gives you the answer. 2. - Big data gives you a lot of stuff to analyze. - Analytics gives you understanding which data you actually need 3. - Big data gives you correlations. - Analytics helps to understand them.
  15. 15. Ivan Yamshchikov Senior analyst @kr0niker kroniker@yandex-team.ru Thanks.
  16. 16. Felienne Hermans Professor and Entrepreneur Delft University of Technology BIG DATA MANAGEMENT – forget the hype, let‘s talk facts
  17. 17. Spreadsheets: The dark matter of IT Felienne Hermans Delft University of Technology
  18. 18. Spreadsheets: The dark matter of IT Felienne Hermans Delft University of Technology
  19. 19. Spreadsheets exist ‘under the radar’
  20. 20. Spreadsheets live 5 years on average
  21. 21. Average sheet is used by 12 people
  22. 22. 33%
  23. 23. Disaster!
  24. 24. Horror stories
  25. 25. Horror stories European Spreadsheet Risk Interest Group
  26. 26. Horror stories European Spreadsheet Risk Interest Group
  27. 27. What can we do?
  28. 28. Visualize
  29. 29. Visualization! Felienne Hermans (@felienne)
  30. 30. BIG DATA MANAGEMENT – forget the hype, let‘s talk facts Anke Domscheit-Berg Publicist, Activist & Politican Opengove.me
  31. 31. Big Government. Big Data. Anke Domscheit-Berg @anked www.opengov.me Berlin, 05.05.2014
  32. 32. Big Government Data. The Good. The Bad. The Ugly. Where data can help • Health registers • Accident registers • Real time traffic data • Environmental data • Public service data • Educational data • Infrastructure data • Spending data • … -> better services, less corruption, wiser spending, life- saving Where data can be (and is) abused • Profiling of “transparent” citizens • Algorithms replace human judgement • Shared data bases – exponential power • … -> manipulation, black mailing, oppression, control, murder (drones)
  33. 33. Data can be life saving (http://bluebook.scts.org/) 2005: Guardian wins legal battle to get data published on mortality rates after heart surgery
  34. 34. Data can eliminate our privacy. • MIT could identify 95% of 1.5m People based on anonymised location data of their mobile phones • 4 location + time data sets of one mobile phone are sufficient to identify a person, in more complex cases, 11 data sets are needed • Comparison? 12 data sets are required for a safe identification of a human being based on his/her finger print “its only meta data”
  35. 35. Freedom of Speech can vanish. “What a relief, I got an anti-flu vaccine, which only causes mild symptoms. Getting a real infection caused by the flu would have been really bad.”
  36. 36. US DHS finds 377 Words suspicious
  37. 37. US DHS finds 377 Words suspicious German BND uses 15.000 “suspicious” words to filter communications.
  38. 38. BIG DATA MANAGEMENT – forget the hype, let‘s talk facts Olga Steidl Growth Hacker Linko
  39. 39. NEXT 20 14 ! Olga St eidl ! @linkoapp ! w w w.linko.io
  40. 40. Let talk about good data for sales instead… Bad Big Data is scary
  41. 41. It doesn’t matter what you give away, what matters is to WHOM and WHAT YOU GET out of that. Raw Data is just RAW data.
  42. 42. Big Data for Sales: Infrastructure Smart algorithms
  43. 43. 1. App fragmentation 2. Personal choices are driving mobile use cases
  44. 44. 40 years & golden wat ch 4 x 10 years 10 x 4 years 10 concurrent projects at all times Careers are shorter
  45. 45. Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time Attention span is shorter
  46. 46. 9 Evolution of Apps From hours to few moments at a time.
  47. 47. @linkoapp ! w w w.linko.io
  48. 48. BIG DATA MANAGEMENT – forget the hype, let‘s talk facts Thank you Ivan, Felienne, Anke, Olga Berlin Geekettes & NEXT
  49. 49. European Demo Day June 6th Berlin Geekettes.io
  50. 50. Thank you! Lisa Lang @lilaineuroe
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