Crowdsource Experiment: Lisa Kowitt         How we’re perceived is         different from how we           perceive oursel...
Crowdsource Experiment: Lisa Kowitt      I know what I think of myself      but is that what others think                 ...
Crowdsource Experiment: Lisa Kowitt         ...And so I decided to do a       “Crowdsource” on the subject      of me... t...
Crowdsource Experiment: Lisa Kowitt       I got the benefit of using the       collective brainpower of the      group to s...
Crowdsource Experiment: Lisa Kowitt          I gave 14 sav vy business       people 10 minutes of me and       they gave m...
How I seemyself....       Strategic Marketing Director
How theysee me...
Boldly leading marketing from the rock ages into the            scary new undrawable future
To Tweet or not   to Tweet...
Marketing is also a science so    using charts is ok...
It’s about the people...(just ask theEgyptians or Tunisians or Libyans...)
Don’t believe everything you read because...
If it werent for electricity wed all be updating facebook bycandlelight... George Gobol
Whether it’s cameras or ser vices...fundamentalmarketing principles are at the core, the rest is justdressing. Experience ...
What’s the ratio?...How much of   A better question might be,each marketing channel to         which will take you whereus...
Don’t know where to go?Just listen to your customer...then understand what they’re telling you...
The world is flat...no longer a push world but a pull dynamic...make sure you’re ready when they’re ready
Take that customer knowledge and leverage what you know with what you’ve got...… its knowing how they fit together that mak...
Avoid marketing turn offs - know how to talk the talk...lol does not mean love you lots...unsearchable websites...not tell...
The marketing task is one of raising the blinds and throwing open the windows to let inthe lights, smells, problems, and e...
"Marketing takes a day to learn. Unfortunately it takes a lifetime to master.                                             ...
The thing is, you can’t edit what others thinkof you.You only get to edit how you tell your story.So tell it in ways your ...
Isn’t that the objective ofmarketing?         Lisakowitt@aol.com         @Lisakowitt
Crowdsourcees
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In the Eyes of the Beholder...a Crowdsource Marketing Experiment

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A Crowdsource marketing experiment on the subject of me, Lisa Kowitt. How we are perceived by others is different than how we perceive ourselves. So I gave 14 savvy business people 10 minutes of me and they gave me 15 hand drawn slides on their perception of what I do.

Here they are with some notes from me...

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  • In the Eyes of the Beholder...a Crowdsource Marketing Experiment

    1. 1. Crowdsource Experiment: Lisa Kowitt How we’re perceived is different from how we perceive ourselves.
    2. 2. Crowdsource Experiment: Lisa Kowitt I know what I think of myself but is that what others think of me?
    3. 3. Crowdsource Experiment: Lisa Kowitt ...And so I decided to do a “Crowdsource” on the subject of me... the digital age’s version of a focus group.
    4. 4. Crowdsource Experiment: Lisa Kowitt I got the benefit of using the collective brainpower of the group to see how I come across to others. Very illuminating...
    5. 5. Crowdsource Experiment: Lisa Kowitt I gave 14 sav vy business people 10 minutes of me and they gave me 15 hand drawn slides on their perception of what I do. Here they are with some notes from me...
    6. 6. How I seemyself.... Strategic Marketing Director
    7. 7. How theysee me...
    8. 8. Boldly leading marketing from the rock ages into the scary new undrawable future
    9. 9. To Tweet or not to Tweet...
    10. 10. Marketing is also a science so using charts is ok...
    11. 11. It’s about the people...(just ask theEgyptians or Tunisians or Libyans...)
    12. 12. Don’t believe everything you read because...
    13. 13. If it werent for electricity wed all be updating facebook bycandlelight... George Gobol
    14. 14. Whether it’s cameras or ser vices...fundamentalmarketing principles are at the core, the rest is justdressing. Experience counts.
    15. 15. What’s the ratio?...How much of A better question might be,each marketing channel to which will take you whereuse?...What’s the frequency you want to go?Kenneth?...
    16. 16. Don’t know where to go?Just listen to your customer...then understand what they’re telling you...
    17. 17. The world is flat...no longer a push world but a pull dynamic...make sure you’re ready when they’re ready
    18. 18. Take that customer knowledge and leverage what you know with what you’ve got...… its knowing how they fit together that makes the difference.
    19. 19. Avoid marketing turn offs - know how to talk the talk...lol does not mean love you lots...unsearchable websites...not telling the truth...
    20. 20. The marketing task is one of raising the blinds and throwing open the windows to let inthe lights, smells, problems, and everything else so that we become one with the realworld and it becomes part of us. John R. Graham
    21. 21. "Marketing takes a day to learn. Unfortunately it takes a lifetime to master. "Philip Kotler, 1931 - US marketing guru ,
    22. 22. The thing is, you can’t edit what others thinkof you.You only get to edit how you tell your story.So tell it in ways your audience willunderstand.
    23. 23. Isn’t that the objective ofmarketing? Lisakowitt@aol.com @Lisakowitt
    24. 24. Crowdsourcees

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