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Archives hub social media_2010

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  • Web 2.0. enables sharing, engagement and community buildingWeb 2.0 is a two-way conversation
  • Conferences – as exhibitor and as conference org...lilac tweetup/ people feel welcome – great for international delegates.

Archives hub social media_2010 Archives hub social media_2010 Presentation Transcript

  • Social Media
    Lisa Jeskins and Bethan Ruddock
    Archives Hub
    Mimas
  • Objectives
    By the end of today’s session:
    You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook and Blogs (Weblogs)
  • Wikipedia entry:
    “Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,and collaboration on the World Wide Web.”
    What is Web 2.0
  • Phil Bradley (Information Specialist & Internet Consultant) explains that
    “Web 1.0 is computer-based and uses installed software whereas Web 2.0. uses the web as a platform and uses browsers.”
    Web 2.0. enables sharing, engagement and community building
    Web 2.0 is a two-way conversation
    What is Web 2.0 cont.
  • “In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.”
    From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm
    What is social media?
  • networking sites
    bookmarking sites
    photo/videosharingsites
    blogs which allow comments
    wikis
    Interaction!!
    Social...
  • Community response to ‘What is social media?’
    http://mashable.com/2010/06/11/top-20-mashable-reader-responses-to-what-is-social-media/
    Mashable
  • A) to market yourself
    B) to market your service
    How can you use social media?
  • Marketing yourself
  • We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others.
    Techherding: http://www.techherding.com/2010/08/my-heart-will-go-on-social-media-in-the-enterprise/
    Marketing your services
  • @archiveshub
    @copac
    @lilac_2011
    @LisaJeskins
    4 twitter accounts..
  • Engagement with users
    Engagement with other archives
    Engagement with contributors
    Raising awareness
    Promotion
    News
    Hub followers: 1716
    Copac followers: 1050
    Lilac_2011 followers: 400
    LisaJeskins followers: 368
    Why do we use it?
  • Any Questions?&Hands on