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WE05 Eye Tracking the User Experience

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This presentation was made at Web Essentials 05. It provides a general overview of user testing and then follows on to show how Eye Tracking can be used in conjunction with traditional Usability …

This presentation was made at Web Essentials 05. It provides a general overview of user testing and then follows on to show how Eye Tracking can be used in conjunction with traditional Usability techniques, providing more detailed results. A number of case studies are included to support the discussion.

Published in: Economy & Finance, Technology
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  • Pete and I worked together at the time I wrote this presentation and he advised me on all of the eye tracking in this presentation. He also conducted all of the eye tracking examples I used in this presentation.

    I had been trained in eye tracking by him at that time, though he is far more experienced than I.

    I no longer work in this area of usability.<br /><br/>
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  • Wasn't Peter Brawn a second author on this?<br /><br/>
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  • Transcript

    • 1. Lisa Herrod Web Essentials 05
    • 2. Lisa Herrod Web Essentials 05
    • 3. This presentation
      • EyeTracking in Usability Testing
      • User Based Evaluations
      • EyeTracking Examples
      • Case Studies
    • 4. What makes a site usable? LEARNABILITY,MEMORABILITY,EFFECTIVENESS,EFFICIENCY,SATISFACTION,ICAN’TGETNO,ERRORS,DANANA,CONSISTENCY, ANDLOTSMORE
    • 5. What makes a site usable?
      • Current standards and best practice
      • Consistent design
      • Accessibility
      • Relevant to user needs
      • Focused
    • 6. Designing with User Focus
      • Improves
      • Usability
      • Accessibility
      • Ease and efficiency of task completion
      • Users’ satisfaction and confidence on site
    • 7. Two ways to design
      • 1. Designing with usability principals
      • 2. Evaluating your designs for usability
    • 8. Two ways to design
      • 1. Designing with Usability
      • Usability experts and users involved in the design process
    • 9. Two ways to design
      • 2. Usability Evaluation
      • Usability experts and users evaluate product at key stages
    • 10. Two Case Studies
      • Blue Scope Steel
      • Australian Wool Innovation
    • 11. Methods of Testing
      • Surveys and questionnaires
      • Focus Group
      • Expert Review
      • Compliance Review
      • EyeTracking Study
      • User Based Evaluation
    • 12. User Based Evaluation
      • 6-8 users per primary demographic
      • Users work through a task list
      • User actions and feedback combined with Usability ‘heuristics’
      • Reporting of issues and recommendations
    • 13. Blue Scope Steel usability evaluation
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. Wool designing with usability
    • 19. Australian Wool Innovation
      • Comparative evaluation: 3 Designs
      • Key Focus: Navigation and Labelling
      • One-on-one user based evaluation
      • 6 participants
      • Primary demographic: Members of site
      • Balance Male / Female
    • 20. Wool: Design 3
    • 21. Wool: Design 3
    • 22. Wool: Design 2
    • 23. Wool: Design 2
    • 24. Wool: Design 1
    • 25. Wool: Design 1
    • 26. EyeTracking
      • Imagine if you could see your site through the eyes of the user from concept to completion…
    • 27. EyeTracking Approach Eye-tracking and on the spot interview Qualitative in-depth discussion Qualitative observation and context
    • 28. EyeTracking
      • Usually in conjunction with a UBE
      • Compliments User Based Evaluation
      • Provides additional information
      • Objective, visual deliverables
    • 29. EyeTracking
      • One to one In-depth discussions
      • Typical length is 1 hour
      • Allows for a ‘stream of consciousness’ to come through
    • 30.
      • EyeTracking is combined with qualitative research of UBE
      • Objective, visual outputs of
        • Viewed site designs
        • Attention paid to page elements
        • User interactions
      Overall Approach
    • 31. Let’s see how it works…
    • 32. Lab
    • 33. camera
    • 34. Participant tracked Near-infrared beams allow camera to accurately track eye behaviour
    • 35. Calibration Matrix
    • 36. Calibrating Eye to Screen … note ‘white spot’ on pupil
    • 37. A Bit of Pub Trivia
      • (like you’re ever going to get this at your local…)
    • 38. ET Trivia
      • Initial methods for tracking the actual location of eye fixations involved direct mechanical contact with the cornea…
    • 39. Example EyeTracking Outputs
    • 40. Scan Paths
    • 41. Marking up for 3D graphs
    • 42. 3D graphs
    • 43. Contour Map
    • 44. Two More Case Studies
      • Side by Side Navigation Hudson, Firminger & Weakley
      • WorkCover NSW
    • 45. Side by Side navigation
    • 46. Side by Side - open
    • 47. Side by Side Navigation – Scan Path 1
    • 48. Side by Side Navigation – Scan Path 2
    • 49. Side by Side Navigation – Scan Path 3
    • 50. WorkCover NSW
    • 51. WorkCover NSW - Home 5 Areas of navigation
    • 52. WorkCover NSW - Cascading Menu 5 Areas of navigation
    • 53. WorkCover NSW - Dropdown Menu 5 Areas of navigation
    • 54. WC-ET Crosshair
    • 55. WC- No ET
    • 56. Scan Path tracks eye movements
    • 57. Workcover NSW – Dwell Times
    • 58. Workcover NSW – Contour Map
    • 59. Thankyou…
      • I’ll be here for the next couple of days, but feel free to contact me any time at:
      • [email_address]

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