User testing for
  the rest of Us

Youse are testing
for the rest of us
 Web Directions User Experience 08
 Melbourne
lnterpreting the Web
                       lnterpreting the Web
                        Usability Research
              ...
Usability = Translation
Interpreting the web
     Bilingual
     Fluent
     Conduits
     Ethics
Usability Research



                      lnterpreting the Web
                     lnterpreting the Web
               ...
lnterpreting the Web
                Usability research
                  Expert Review
                  Comparative Revi...
“Do error messages avoid an
  anthropomorphic tone?”
“Do error messages avoid an
  anthropomorphic tone?”
Usability Heuristics


Neilsen’s famous ten - 1990


Denise Pierotti, Xerox - 1998
Heuristics
•   Homepage        •   Feedback Form
•   Visual Design   •   Error Handling
•   Coding          •   Navigation...
Home Page

•   Is the site business clear?
•   Is the site purpose is clear?
•   Is search available?
•   Does the Home Pa...
accessibility
lnterpreting the Web
                     Usability research
                       Expert Review
                       C...
User Testing




               lnterpreting the Web
               Usability research
                 Expert Review
    ...
format

one-to-one
      focus group
                 lab-based
            contextual
  comparative
Stages

1. Prepare
2. Research
3. Report
Prepare
 Prepare
Objectives
Profiles
Recruitment
Method
Tasks
Questionnaire
research
     Research

Method
Note taking / recording
Analysing Results
report
Report
Format
Detail
Quality
lnterpreting the Web
                lnterpreting the Web
                 Usability research
Reducing Cost   Usability re...
Cutting Back

•   Interview location
•   Documentation
•   Recording Sessions
•   Incentives
Cutting Back

• Reporting
• Participant numbers
• Do an Expert Review
But sometimes…
you shouldn’t cut back
What not to cut
•   Planning
•   Recruitment
•   Incentives
•   Analysis
•   Recommendations
•   Debriefing
Extreme Usability
  Faster
  Lower cost

  Potential recruitment
  weaknesses e.g. Surrogates
Guerilla Usability…?

Well suited to:
•Web Agencies
•Small in-house reviews
•Certain Agile phases
Traditional Usability…?
Traditional Usability…

   More time for analysis
   More detailed results
   More time == Cost increase
Traditional Usability…

  •Large organisations
  •Government departments
  •Independent evaluations
  •When evidence or do...
Tips & Tricks…
•Scheduling
•Self-recruitment
•Re-recruiting users
•Surrogate users
                       lnterpreting the...
Use a Checklist
… tips & tricks

     •Incentives
     •Leading participants
     •Talking too much
     •Rushing analysis
     •Going in ...
Questions….
scenariogirl.com

scenarioseven.com.au

slideshare.net/lisaherrod
Photo Credits


Pub Bogan – Sengsta
http://flickr.com/photos/sengster/2205138163/

Tree of light - JPhilipson
http://flick...
User Testing For The Rest Of Us
User Testing For The Rest Of Us
User Testing For The Rest Of Us
User Testing For The Rest Of Us
User Testing For The Rest Of Us
User Testing For The Rest Of Us
User Testing For The Rest Of Us
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User Testing For The Rest Of Us

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Presentation from the Web Directions User Experience 08 Conference, Melbourne, Australia
May 16, 2008

Published in: Technology, Design
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User Testing For The Rest Of Us

  1. 1. User testing for the rest of Us Youse are testing for the rest of us Web Directions User Experience 08 Melbourne
  2. 2. lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati! Interpreting the Web
  3. 3. Usability = Translation
  4. 4. Interpreting the web Bilingual Fluent Conduits Ethics
  5. 5. Usability Research lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!
  6. 6. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Expert Review Tips & Tricks…
  7. 7. “Do error messages avoid an anthropomorphic tone?”
  8. 8. “Do error messages avoid an anthropomorphic tone?”
  9. 9. Usability Heuristics Neilsen’s famous ten - 1990 Denise Pierotti, Xerox - 1998
  10. 10. Heuristics • Homepage • Feedback Form • Visual Design • Error Handling • Coding • Navigation • JavaScript • Search Interface • Content • Search Results • Accessibility
  11. 11. Home Page • Is the site business clear? • Is the site purpose is clear? • Is search available? • Does the Home Page support multiple ways to reach content?
  12. 12. accessibility
  13. 13. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks… Comparative Review
  14. 14. User Testing lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…
  15. 15. format one-to-one focus group lab-based contextual comparative
  16. 16. Stages 1. Prepare 2. Research 3. Report
  17. 17. Prepare Prepare Objectives Profiles Recruitment Method Tasks Questionnaire
  18. 18. research Research Method Note taking / recording Analysing Results
  19. 19. report Report Format Detail Quality
  20. 20. lnterpreting the Web lnterpreting the Web Usability research Reducing Cost Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!
  21. 21. Cutting Back • Interview location • Documentation • Recording Sessions • Incentives
  22. 22. Cutting Back • Reporting • Participant numbers • Do an Expert Review
  23. 23. But sometimes… you shouldn’t cut back
  24. 24. What not to cut • Planning • Recruitment • Incentives • Analysis • Recommendations • Debriefing
  25. 25. Extreme Usability Faster Lower cost Potential recruitment weaknesses e.g. Surrogates
  26. 26. Guerilla Usability…? Well suited to: •Web Agencies •Small in-house reviews •Certain Agile phases
  27. 27. Traditional Usability…?
  28. 28. Traditional Usability… More time for analysis More detailed results More time == Cost increase
  29. 29. Traditional Usability… •Large organisations •Government departments •Independent evaluations •When evidence or documentation is required
  30. 30. Tips & Tricks… •Scheduling •Self-recruitment •Re-recruiting users •Surrogate users lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…
  31. 31. Use a Checklist
  32. 32. … tips & tricks •Incentives •Leading participants •Talking too much •Rushing analysis •Going in with set ideas
  33. 33. Questions….
  34. 34. scenariogirl.com scenarioseven.com.au slideshare.net/lisaherrod
  35. 35. Photo Credits Pub Bogan – Sengsta http://flickr.com/photos/sengster/2205138163/ Tree of light - JPhilipson http://flickr.com/photos/jphilipson/2100627902/

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