Lean Usability for startups

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Lean Usability for Startups: usability and user experience techniques to help startups create better experiences with lean budgets.

Concludes with 12 Lean Usability Principles

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  • Minimalism and simplicity don’t necessarily = Core FocusFocus on core functions – Don’t disrupt the core
  • S
  • Sites can be of a similar purpose OR similar technology: WCNSW & Maersk.User based or Expert Review
  • Role specific
  • Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  • Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  • Where you should not cut back to reduce costPlanningRecruitmentIncentivesAnalysisDocumenting recommendationsDebriefing: Multi disciplinary debriefs are valuable.
  • Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  • Key areas to be aware ofSelf - RecruitmentHow well do participants actually fit the user profile?What is the point of the evaluation if we’re recruiting the wrong people?Screeners make work faster & provide you with additional user information.Can take longerScheduling can be a nightmareProbably costs you moreWhat is your time actually worth compared to what you would pay a recruiter?What is the daily rate of the consultant compared to that of a recruiter? Task based testingCan lead the participantFocuses on certain tasksIncentivesRushing AnalysisGoing in with set ideas
  • Lean Usability for startups

    1. 1. Lean Usability<br />for Startups<br />Lisa Herrod<br />WebDU 2010 Bondi Beach <br />
    2. 2. Start-ups & Small Businesses<br />“A small business is in search of customers.<br />A start-up is in search of a small business”<br /> Mick Liubinskas<br /> @pollenizer<br />
    3. 3. The nature of start-ups<br />Start-ups strive to create something that will generate a sustainable income…<br />Growth, investment, small budgets<br />
    4. 4. Why is usabilityimportant forstart-ups?<br />
    5. 5. frictionless simplicity <br />focus<br />&<br /> core functionality<br />
    6. 6. Enhance Simplicity with Focus<br />What is core<br />Making the experience compact<br />Align experience with core function<br />
    7. 7. Finding Failure<br />The average UI has 40 flaws. Fixing the most basic 20 flawsimproves your app by 50%<br />Upa.org<br />
    8. 8. leanextremeguerrilla<br />
    9. 9. LeanUsability<br /><ul><li>Faster
    10. 10. Lower cost</li></ul>Potential recruitment weaknesses e.g. Surrogates<br />
    11. 11. Guerilla Usability…?<br />Well suited to:<br /><ul><li>Web Agencies
    12. 12. Small in-house reviews
    13. 13. Certain Agile phases
    14. 14. Start-ups</li></li></ul><li>Traditional Usability…?<br />
    15. 15. Traditional Usability…<br /><ul><li>More time for analysis
    16. 16. More detailed results</li></ul>More time == Cost increase<br />
    17. 17. How about Whippet Usability...?!<br /><ul><li>lean
    18. 18. agile
    19. 19. fast</li></ul>Perfect for Startups!<br />Whippet illustration by @erietta<br />
    20. 20. Easy things that you can do<br />
    21. 21. low cost tools-o-the trade<br />Personas<br />Scenarios<br />Tasks<br />Personas with permission and © Interaction Consortium<br />
    22. 22. Comparative and Competitor reviews<br />
    23. 23.
    24. 24. Bespoke Reviews<br />
    25. 25. DIY User Experience<br />Visual Design<br />Coding<br />Content<br />Interaction<br />Social Media<br />Home page<br />Feedback Form<br />Error Handling<br />Navigation<br />Search<br />Multi-device UX<br />
    26. 26. Home Page<br />Is the site business clear? <br />Is the site purpose is clear?<br />Is search available?<br />Does the Home Page support multiple ways to reach content?<br />
    27. 27. UserResearch<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. Tools<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. <ul><li>USD $350 per project
    38. 38. Up to 1000 participants
    39. 39. You must source your own participants / use recruiter</li></li></ul><li>loop11<br />Reports include:<br />Task completion rate<br />Time per task<br />Most common success page<br />Most common fail page<br />Most common first click<br />Most common navigation path<br />Detailed participant path analysis<br />Number of page views to complete tasks<br />
    40. 40.
    41. 41. … making sense of it all<br />Affinity Diagrams<br />
    42. 42.
    43. 43.
    44. 44. Flickr user Scott Ableman<br />
    45. 45. Reducing Costs<br />
    46. 46. Cutting Back<br />Interview location<br />Documentation<br />Recording Sessions<br />Incentives<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />
    47. 47. Cutting Back<br />Reporting<br />Participant numbers<br />Do an Expert Review<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />
    48. 48. But sometimes…you shouldn’t cut back<br />
    49. 49. What not to cut<br />Planning<br />Recruitment<br />Incentives<br />Analysis<br />Debriefing<br />http://flickr.com/photos/jphilipson/2100627902/<br />
    50. 50. Tips & Tricks…<br /><ul><li>Scheduling
    51. 51. Self-recruitment
    52. 52. Re-recruiting users
    53. 53. Surrogate users
    54. 54. Incentives</li></li></ul><li>Don’t...<br />Lead participants<br />Talk too much<br />Rush analysis<br />Go in with set ideas<br />… tips & tricks<br />
    55. 55. 12 Lean usability principles<br />Remember the Minimum Viable Product process (focus)<br />Embrace failure/ design iteratively<br />Talk with people that accurately fit your user profiles <br />Talk with your target audience as early & as often as possible<br />lean agile fast<br />
    56. 56. 12 Lean usability principles<br />Listen more than you talk<br />Be creative with incentives (something related to your product that cost you little but has higher value to the participant)<br />Expose as many people in the project team as possible to target audience interviews / testing<br />Take notes , discuss findings and explore solutions with whole team<br />lean agile fast<br />
    57. 57. 12 Lean usability principles<br />Share findings in summary slide decks rather than reports – easy to share & digest<br />Be responsive. Make it easy for customers to contact you to provide feedback & maintain regular contact. <br />Record customer requests & use them to prioritise new features<br />Reduce costs judiciously, cutting corners can be costly<br />lean agile fast<br />
    58. 58. Thanks for being here!<br />
    59. 59. Lisa Herrod<br />lisa@scenarioseven.com.auscenariogirl.com <br />@scenariogirl<br />Recent projects<br />

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