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Designing for Diversity
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Designing for Diversity: Inclusive Design & the User Experience.

Designing for Diversity: Inclusive Design & the User Experience.
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  • User experience design by it’s very nature should be a representative and inclusive process.Separation of access & UCDHowever, even now, there’s a clear delineation between accessible design and UCD practices by most UX professionalsSeparate Roles & RULES – not people.
  • Job adsOver the past 8 years we’ve seen an explosion of job ads that require experience in usability / UCDDevelopers, designers PMsUX has been slow to adopt a more INCLUSIVE approach to diversity into UXD. Diverse users not included by Default.People are interestingCulture is interestingTechnology is interesting - Digital Ethnography
  • Most websites have the potential to be visited by users with disabilities or by people whose experience will be greatly enhanced by accessible design. ButIn defining key user groups during the initial design stages, it’s rare that these users are considered. Characteristics and needs of users with disabilities are rarely incorporated into user profiles and personas from an early stage of design research.
  • Why do we categorise users by disability and not their AT needs?Why isn’t Diversity a characteristic of a persona – like LOTE or AGE or EnvironmentUsers with diverse needs in every pocket of societyNo longer exclude IRL so why are STILL online?
  • TRUE UXD is inclusive NOT exclusive
  • 1 person can make a differenceWe should not Segregate OR DiscriminateVindaloo against Violence
  • What are you going to do about it?Whippets!
  • WCAG 2
  • 25% UX Inclusive design FAIL
  • Background on how the methodology evolved
  • Be Sneaky!

Designing for Diversity Designing for Diversity Presentation Transcript

  • @
    Designing for Diversity
    Inclusive Design &the User Experience
  • @scenariogirl
  • Why are we SEGREGATING People???
  • UX is MAINSTREAM
    Ethnography is Cool
  • Shallow personas
  • Why is disability Intimidating?
  • User Experienceis missing opportunities to be
    an Inclusive Experience
  • Exclusive Experience Consultant?
    Exclusive Architect?
    17%!
    WTF??!!
  • @VagainstV
  • What are *you* going to do about it?
  • Our language makes Inclusive Design sound difficult
    WCAG 2
  • 25% UX FAIL!
    YES
    NOPE
  • “I’m server-side, so no front-end. Users don't see my shit. I hope.”
  • “It can be like talking to a brick wall –
    Some people just want to wow the socks off an awards panel :(

  • @
    Role Based Approach
  • C Content Writer FE Front End Developer V Visual Design SS Server Side Development MM Multimedia (inc. Flash, Silverlight etc) JS Scripting UXPM Producer / Project Manager / BA
  • Content 8 Front End 14Visual Design 4Server Side 2Multimedia 6 Javascript 7 User Experience 15PM/ BA 3
    Results – totals from checklist
  • FE & Content
    FE & UX
    FE / JS & MM
    Visual Design & UX
    Results – totals from checklist
  • Why is Front End responsible for
    EVERYTHING?
  • Work Ethically
    i.e. Don’t be lazy.
  • Be Sneaky
  • Love & Whippets – Thankyou