Pinkberry Marketing Proposal- Fall 2012

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Marketing audit group project for BADM 3401: Marketing Management at The George Washington University

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  • CHELSEA: introducing everyone and everyone says their own name-Purpose stated verballyTrying to make brand more interactive/accessibility
  • CLAIR make bullets so she can press for each
  • NATALIEMention win pinkberry free for a yearSeasonal as a way to test this out and not to mess up with whole marketing for the year
  • SARAHAdd in question mark pic
  • LISA
  • LISA
  • LISA
  • LISA: Will only do this in the US to start because the holidays are a US thing not global so we can’t correlate this to other countries. So this is a test run and we can incorporate holidays geared towards other cultures/countries (ex ramadan)
  • Pinkberry Marketing Proposal- Fall 2012

    1. 1. Chelsea Finn Natalie Priani Claire Worley Lisa Fischer DorielJacov Sarah Fleischmann
    2. 2. Reference Pricing Social Media Atmosphere Limited Flavors Full Service
    3. 3. Engage consumers in brand experience Use social media to have brand conversations Involve customers in holiday cup design contest
    4. 4. Submit your own holiday tip for 2013!

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