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Social Media for HR Professionals
 

Social Media for HR Professionals

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Social Media for HR Professionals has been created to help you gain a better understanding of:...

Social Media for HR Professionals has been created to help you gain a better understanding of:

The Social World,
How HR are Using Social Media
Tips to Save Time
Personal Branding

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    Social Media for HR Professionals Social Media for HR Professionals Presentation Transcript

    • Social Media for HR Professionals By Lis Wilson @ Social Recruitment
    • Who am I?Consult, train & help companies use the internet to recruit
    • objectivesUnderstandSave timeConfidenceBrandingTipsInspire
    • what is social media?Web based conversation ………….written, photographed or filmed
    • hr & social mediaWhat are we frightened of ????? Don’t Understand Don’t Have the Time Don’t Trust Workforce Decrease in Productivity Security Threat Leak of Information Loss of Control Get Left Behind
    • the social world LinkedIn 150m+ members twitter 465m+ users facebook845m+ members 2/3 OF GLOBAL INTERNET POPULATION Four Square USE SOCIAL 3m check in every Google+ MEDIA day 25m in 90 days YOU TUBE: 130.4m visitors p/m
    • How are HR Using Social Media?Assessing candidates SUCCESSION PLANNING Professional DevelopmentBRAND STAFF MORALE RECRUITMENT connect to community referral schemes collaboration & communication ENGAGEMENT SUPPORT SPUR INNOVATION PRODUCTIVITY TALENT COMMUNITIESREDUCE ATTRITION learn & develop Grow YOUR Career
    • understanding Your target audience… ExpertsCustomers Job Seekers Contemporaries Passive Candidates Staff
    • social jobseeker what resources did you use that directly led to finding your current / recent job? recruitment agency career fairUp 11% online social networkfrom 2010 company career site internal job listing for… internet job board Newspaper referal from professional or… 0% 20% 40% Source: jobvite jobseeker survey 2011
    • social jobseeker55% said interacting with a companyin social media gives them a strongerconnection to the brand 71% expect companies with a social media presence to be responsive 64% will research a company before applying for a job 42% are more likely to apply for a job to a company who has a social media presence Source: careerbuilder 2011
    • source of hire External Source of Hire 2011 other walk in careeer fair temp-perm print social media NEW rehires college recruitment agency career site job boards referals 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%Source: CareerXroads 2011
    • what site?Have you successfully hired through one of these social networks? LinkedIn facebook twitter blog Yes: Yes: Yes: Yes: 3.1% 94.5% 24.2% 15.9% Source: jobvite social recruiting survey 2011
    • time
    • the processYOURCareer Site
    • careers siteWhat do job seekers want tosee on your career /microsite?Job Listings 35%Fast Facts 26%Info about Career Path 23%Evidence of Fun to Work at 16%Employee Testimonials 16%Photos from Company Events 12% Source: Career Builder Harris Interactive Survey 2010
    • applicant tracking systems“An applicant tracking system (ATS) is a softwareapplication that enables the electronic handlingof recruitment needs. An ATS can be implementedon an enterprise or small business level, dependingon the needs of the company. An ATS is very similar to acustomer relationship management system (CRM), butare designed for recruitment tracking purposes”.
    • applications
    • branding
    • personal brandPEOPLE CONNECT WITH PEOPLEPEOPLE FIND YOU BASED ON KEY WORDSPEOPLE BASE THEIR DECISION ON WHAT OTHER PEOPLE SAY ABOUT YOU
    • personal brandWHAT HAPPENS IF YOU GOOGLE YOURSELF?WHAT IS YOUR BRAND STATEMENT?WHAT KEY WORDS WILL HELP YOU BE FOUND?WHERE DO YOU WANT TO BE SEEN?HOW DOES THAT RELATE TO YOUR COMPANY MARKETING OBJECTIVES?
    • company / employer brandWHAT ARE PEOPLE SAYING ABOUT YOUR COMPANY?WHAT SITES IS YOUR COMPANY VISABLE ON?WHO ARE YOUR BRAND AMBASSADORS?DO YOUR DEPARTMENTS COLLABORATE?WHAT DO JOB APPLICANTS FEEL ABOUT YOUR PROCESSES?HOW HAPPY ARE YOUR EMPLOYEES?
    • action points#1 Don’t GetOverwhelmed
    • action points#2 Define YOUR Objectives
    • #3 Listen
    • action points
    • action points #5 allocate a championmake IMPACT with your Marketing Department
    • action points#6 Do a Few Things WELL Your Careers Page LinkedIn Company & Profiles Facebook Group Twitter Account Social Referral Scheme Reward Staff Publically Internal / External Blog You Tube Channel
    • action points#7 ORGANISE TRAINING
    • action points#8 identify your brands
    • #9 Engage
    • #10 ANALYSE RESULTS ANDMEASURE PERFORMANCE MAKE CHANGES
    • …..and finallyImportanceThe BenefitsSkills & TipsHow I Fit in
    • THANK YOU!Lis.wilson@social-recruitment.co.uk
    • resourceswww.careerbuilder.comwww.Jobvite.comwww.Careerxroads.comwww.Shrm.comwww.Bullhornreach.comwww.Neilsen.compress/.linkedin.comwww.iab.comwww.tecmark.co.ukwww.mediabistro.comwww.ansonalex.com