Social Media for HR Professionals                  By    Lis Wilson @ Social Recruitment
Who am I?Consult, train & help companies use the internet to recruit
objectivesUnderstandSave timeConfidenceBrandingTipsInspire
what is social media?Web based conversation            ………….written, photographed or filmed
hr & social mediaWhat are we frightened of ?????          Don’t Understand         Don’t Have the Time        Don’t Trust ...
the social world              LinkedIn            150m+ members                    twitter                                ...
How are HR Using Social Media?Assessing candidates     SUCCESSION PLANNING            Professional DevelopmentBRAND       ...
understanding             Your target audience…                ExpertsCustomers                          Job Seekers      ...
social jobseeker                 what resources did you use that directly led to                       finding your curren...
social jobseeker55% said interacting with a companyin social media gives them a strongerconnection to the brand           ...
source of hire                                            External Source of Hire 2011                                   o...
what site?Have you successfully hired through one of these social networks?   LinkedIn             facebook              t...
time
the processYOURCareer Site
careers siteWhat do job seekers want tosee on your career /microsite?Job Listings 35%Fast Facts 26%Info about Career Path ...
applicant tracking systems“An applicant tracking system (ATS) is a softwareapplication that enables the electronic handlin...
applications
branding
personal brandPEOPLE CONNECT WITH PEOPLEPEOPLE FIND YOU BASED ON KEY WORDSPEOPLE BASE THEIR DECISION ON WHAT OTHER PEOPLE ...
personal brandWHAT HAPPENS IF YOU GOOGLE YOURSELF?WHAT IS YOUR BRAND STATEMENT?WHAT KEY WORDS WILL HELP YOU BE FOUND?WHERE...
company / employer brandWHAT ARE PEOPLE SAYING ABOUT YOUR COMPANY?WHAT SITES IS YOUR COMPANY VISABLE ON?WHO ARE YOUR BRAND...
action points#1 Don’t GetOverwhelmed
action points#2 Define YOUR Objectives
#3 Listen
action points
action points  #5 allocate a championmake IMPACT with your Marketing Department
action points#6 Do a Few Things WELL                Your Careers Page                LinkedIn Company & Profiles          ...
action points#7 ORGANISE TRAINING
action points#8   identify your brands
#9 Engage
#10  ANALYSE RESULTS ANDMEASURE PERFORMANCE                MAKE CHANGES
…..and finallyImportanceThe BenefitsSkills & TipsHow I Fit in
THANK YOU!Lis.wilson@social-recruitment.co.uk
resourceswww.careerbuilder.comwww.Jobvite.comwww.Careerxroads.comwww.Shrm.comwww.Bullhornreach.comwww.Neilsen.compress/.li...
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Social Media for HR Professionals

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Social Media for HR Professionals has been created to help you gain a better understanding of:

The Social World,
How HR are Using Social Media
Tips to Save Time
Personal Branding

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Social Media for HR Professionals

  1. 1. Social Media for HR Professionals By Lis Wilson @ Social Recruitment
  2. 2. Who am I?Consult, train & help companies use the internet to recruit
  3. 3. objectivesUnderstandSave timeConfidenceBrandingTipsInspire
  4. 4. what is social media?Web based conversation ………….written, photographed or filmed
  5. 5. hr & social mediaWhat are we frightened of ????? Don’t Understand Don’t Have the Time Don’t Trust Workforce Decrease in Productivity Security Threat Leak of Information Loss of Control Get Left Behind
  6. 6. the social world LinkedIn 150m+ members twitter 465m+ users facebook845m+ members 2/3 OF GLOBAL INTERNET POPULATION Four Square USE SOCIAL 3m check in every Google+ MEDIA day 25m in 90 days YOU TUBE: 130.4m visitors p/m
  7. 7. How are HR Using Social Media?Assessing candidates SUCCESSION PLANNING Professional DevelopmentBRAND STAFF MORALE RECRUITMENT connect to community referral schemes collaboration & communication ENGAGEMENT SUPPORT SPUR INNOVATION PRODUCTIVITY TALENT COMMUNITIESREDUCE ATTRITION learn & develop Grow YOUR Career
  8. 8. understanding Your target audience… ExpertsCustomers Job Seekers Contemporaries Passive Candidates Staff
  9. 9. social jobseeker what resources did you use that directly led to finding your current / recent job? recruitment agency career fairUp 11% online social networkfrom 2010 company career site internal job listing for… internet job board Newspaper referal from professional or… 0% 20% 40% Source: jobvite jobseeker survey 2011
  10. 10. social jobseeker55% said interacting with a companyin social media gives them a strongerconnection to the brand 71% expect companies with a social media presence to be responsive 64% will research a company before applying for a job 42% are more likely to apply for a job to a company who has a social media presence Source: careerbuilder 2011
  11. 11. source of hire External Source of Hire 2011 other walk in careeer fair temp-perm print social media NEW rehires college recruitment agency career site job boards referals 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%Source: CareerXroads 2011
  12. 12. what site?Have you successfully hired through one of these social networks? LinkedIn facebook twitter blog Yes: Yes: Yes: Yes: 3.1% 94.5% 24.2% 15.9% Source: jobvite social recruiting survey 2011
  13. 13. time
  14. 14. the processYOURCareer Site
  15. 15. careers siteWhat do job seekers want tosee on your career /microsite?Job Listings 35%Fast Facts 26%Info about Career Path 23%Evidence of Fun to Work at 16%Employee Testimonials 16%Photos from Company Events 12% Source: Career Builder Harris Interactive Survey 2010
  16. 16. applicant tracking systems“An applicant tracking system (ATS) is a softwareapplication that enables the electronic handlingof recruitment needs. An ATS can be implementedon an enterprise or small business level, dependingon the needs of the company. An ATS is very similar to acustomer relationship management system (CRM), butare designed for recruitment tracking purposes”.
  17. 17. applications
  18. 18. branding
  19. 19. personal brandPEOPLE CONNECT WITH PEOPLEPEOPLE FIND YOU BASED ON KEY WORDSPEOPLE BASE THEIR DECISION ON WHAT OTHER PEOPLE SAY ABOUT YOU
  20. 20. personal brandWHAT HAPPENS IF YOU GOOGLE YOURSELF?WHAT IS YOUR BRAND STATEMENT?WHAT KEY WORDS WILL HELP YOU BE FOUND?WHERE DO YOU WANT TO BE SEEN?HOW DOES THAT RELATE TO YOUR COMPANY MARKETING OBJECTIVES?
  21. 21. company / employer brandWHAT ARE PEOPLE SAYING ABOUT YOUR COMPANY?WHAT SITES IS YOUR COMPANY VISABLE ON?WHO ARE YOUR BRAND AMBASSADORS?DO YOUR DEPARTMENTS COLLABORATE?WHAT DO JOB APPLICANTS FEEL ABOUT YOUR PROCESSES?HOW HAPPY ARE YOUR EMPLOYEES?
  22. 22. action points#1 Don’t GetOverwhelmed
  23. 23. action points#2 Define YOUR Objectives
  24. 24. #3 Listen
  25. 25. action points
  26. 26. action points #5 allocate a championmake IMPACT with your Marketing Department
  27. 27. action points#6 Do a Few Things WELL Your Careers Page LinkedIn Company & Profiles Facebook Group Twitter Account Social Referral Scheme Reward Staff Publically Internal / External Blog You Tube Channel
  28. 28. action points#7 ORGANISE TRAINING
  29. 29. action points#8 identify your brands
  30. 30. #9 Engage
  31. 31. #10 ANALYSE RESULTS ANDMEASURE PERFORMANCE MAKE CHANGES
  32. 32. …..and finallyImportanceThe BenefitsSkills & TipsHow I Fit in
  33. 33. THANK YOU!Lis.wilson@social-recruitment.co.uk
  34. 34. resourceswww.careerbuilder.comwww.Jobvite.comwww.Careerxroads.comwww.Shrm.comwww.Bullhornreach.comwww.Neilsen.compress/.linkedin.comwww.iab.comwww.tecmark.co.ukwww.mediabistro.comwww.ansonalex.com
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