Power of Branding


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Wondering how to maximise your online recruitment advert? Check out these tips to maximise your branded advert on job board sites

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Power of Branding

  1. 1. Maximise the Power of Branding your Job Advert
  2. 2. The Power of Branding
  3. 3. The Power of Branding The applicant recognises the brand before reading the content 1
  4. 4. The Power of Branding The applicant prioritises their job search in favour of a brand they recognise or are familiar with 2
  5. 5. The Power of Branding A good brand should be recognised in its association with a sector or product 3
  6. 6. The Power of Branding Branded job adverts appeal to businesses because...
  7. 7. The Power of Branding It promotes their company and employer brand cost effectively 1
  8. 8. The Power of Branding It promotes the positivity that they are actively recruiting, the sense that they are growing their business 2
  9. 9. The Power of Branding It establishes their brand identity within a sector 3
  10. 10. The Planning Stage Things to think about: • Job Descriptions • Company Bio • Salaries, Titles and Locations • Keywords • Managing Expectations • Application & Recruitment Process • Formatting your Advert
  11. 11. Publishing YOUR Job Advert
  12. 12. 1. Quick Look up Be specific with salary, benefits, l ocation and job type You only have a paragraph to make a first impression. Make it count!
  13. 13. 2. Order of Copy Consider ... • If you were a job seeker would you want to read a long detailed company bio ahead of what the job entails? • Would you want to get to the end of reading an advert before you realise they only want people with more experience than you have got?
  14. 14. 3. Keep it legal Rule 1 All adverts should comply with the Equality Act 2010. They must include equal opportunities and the right to work in the UK and should not discriminate Rule 2 Do not mislead, hide or exaggerate information in your advert
  15. 15. 4. Less is More The key aspects of the role should be included, but not in too much detail. Consider what the applicant would quickly want to see and what they can relate to
  16. 16. 5. Sell your Business The company bio is your opportunity to highlight the background of the company, what you do and if possible, the benefits in working for you. Keep it consistent with other marketing messages
  17. 17. 6. Minimum Information o Salary and benefits o Specific Skills, qualifications and experience require o Experience / Certification of special equipment, licences etc o Conditions of application should be clearly stated References required, background checks o Person to contact
  18. 18. 7. Your Advert Style Consider your target audience. Sales and marketing people may respond better to a punchy and dynamic style, Technical roles work better if focused on skills and senior applicants prefer a style that clearly outlines levels of responsibility, reporting lines and fiscal expectations
  19. 19. How can we Help? Amongst other outsourced recruitment activities, we spend a lot of our time creating compelling job adverts for company brands, publishing them across the internet job boards and managing the response. It’s all about our customers.
  20. 20. Contact us today Speak to one of our team to discuss your recruitment challenges, we love listening and finding solutions. 0113 sales@shorebird-rpo.com www.