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From big complex
website to mobile app
Liraz Axelrad

Wednesday, December 11, 13
Don’t sit back and wait for users
to come

Wednesday, December 11, 13
The users are on Mobile
• In Germany: 115 millions mobile subscribers
• (6) 91% of all people on earth have a mobile phone
• 56% of people own a smart phone
• In 2013 mobile sales overtook PC
• By the end of 2013 there will be more mobile device
on earth than people

Wednesday, December 11, 13
Wednesday, December 11, 13
Designing your product for
mobile is designing your
product for the future

Wednesday, December 11, 13
Technology is NOT a feature

Wednesday, December 11, 13
Wednesday, December 11, 13
Remember that?

Cool! i can
edit my
profile

Edit my
pages!

Wednesday, December 11, 13
The hybrid days
“Write Once, Run Everywhere”

http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA

Wednesday, December 11, 13
Today
3

1

2

Where
did the
profile
go?

Pages?
Groups?

4

Wednesday, December 11, 13

5

6
Small screen is NOT a feature

Wednesday, December 11, 13
Mobile and web are not the
same

Wednesday, December 11, 13
New context of use
New patterns of usage

Wednesday, December 11, 13
No peak hours

Wednesday, December 11, 13
Finding

Wednesday, December 11, 13
Snacking

Time spent in app per day: 3.2
minutes
Wednesday, December 11, 13
Attention = 0

Wednesday, December 11, 13
Simplicity

Wednesday, December 11, 13
Connectivity

Wednesday, December 11, 13
Flip it around

Wednesday, December 11, 13
Features

Wednesday, December 11, 13
Goals

Wednesday, December 11, 13
Don't make your current
offering a burden.
Free yourself

Wednesday, December 11, 13
Use the platform

Wednesday, December 11, 13
Communication, Notification
Airbnb.com

Wednesday, December 11, 13
Mobile, walk with me
google maps

Wednesday, December 11, 13
Mobile and web are not the
same

Wednesday, December 11, 13
Amazon.com

Wednesday, December 11, 13
Wednesday, December 11, 13
Align the web experience to
the mobile

Wednesday, December 11, 13
Put mobile in the center

Wednesday, December 11, 13
Your mobile product IS your
product

Wednesday, December 11, 13
Thank you!

Liraz Axelrad
lirazaxelrad@gmail.com
Wednesday, December 11, 13

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