From big complex website to mobile apps
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From big complex website to mobile apps

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From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, Germany

From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, Germany

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From big complex website to mobile apps From big complex website to mobile apps Presentation Transcript

  • From big complex website to mobile app Liraz Axelrad Wednesday, December 11, 13
  • Don’t sit back and wait for users to come Wednesday, December 11, 13
  • The users are on Mobile • In Germany: 115 millions mobile subscribers • (6) 91% of all people on earth have a mobile phone • 56% of people own a smart phone • In 2013 mobile sales overtook PC • By the end of 2013 there will be more mobile device on earth than people Wednesday, December 11, 13
  • Wednesday, December 11, 13
  • Designing your product for mobile is designing your product for the future Wednesday, December 11, 13
  • Technology is NOT a feature Wednesday, December 11, 13
  • Wednesday, December 11, 13
  • Remember that? Cool! i can edit my profile Edit my pages! Wednesday, December 11, 13
  • The hybrid days “Write Once, Run Everywhere” http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA Wednesday, December 11, 13
  • Today 3 1 2 Where did the profile go? Pages? Groups? 4 Wednesday, December 11, 13 5 6
  • Small screen is NOT a feature Wednesday, December 11, 13
  • Mobile and web are not the same Wednesday, December 11, 13
  • New context of use New patterns of usage Wednesday, December 11, 13
  • No peak hours Wednesday, December 11, 13
  • Finding Wednesday, December 11, 13
  • Snacking Time spent in app per day: 3.2 minutes Wednesday, December 11, 13
  • Attention = 0 Wednesday, December 11, 13
  • Simplicity Wednesday, December 11, 13
  • Connectivity Wednesday, December 11, 13
  • Flip it around Wednesday, December 11, 13
  • Features Wednesday, December 11, 13
  • Goals Wednesday, December 11, 13
  • Don't make your current offering a burden. Free yourself Wednesday, December 11, 13
  • Use the platform Wednesday, December 11, 13
  • Communication, Notification Airbnb.com Wednesday, December 11, 13
  • Mobile, walk with me google maps Wednesday, December 11, 13
  • Mobile and web are not the same Wednesday, December 11, 13
  • Amazon.com Wednesday, December 11, 13
  • Wednesday, December 11, 13
  • Align the web experience to the mobile Wednesday, December 11, 13
  • Put mobile in the center Wednesday, December 11, 13
  • Your mobile product IS your product Wednesday, December 11, 13
  • Thank you! Liraz Axelrad lirazaxelrad@gmail.com Wednesday, December 11, 13