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From big complex website to mobile apps

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From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, Germany

From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, Germany

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Transcript

  • 1. From big complex website to mobile app Liraz Axelrad Wednesday, December 11, 13
  • 2. Don’t sit back and wait for users to come Wednesday, December 11, 13
  • 3. The users are on Mobile • In Germany: 115 millions mobile subscribers • (6) 91% of all people on earth have a mobile phone • 56% of people own a smart phone • In 2013 mobile sales overtook PC • By the end of 2013 there will be more mobile device on earth than people Wednesday, December 11, 13
  • 4. Wednesday, December 11, 13
  • 5. Designing your product for mobile is designing your product for the future Wednesday, December 11, 13
  • 6. Technology is NOT a feature Wednesday, December 11, 13
  • 7. Wednesday, December 11, 13
  • 8. Remember that? Cool! i can edit my profile Edit my pages! Wednesday, December 11, 13
  • 9. The hybrid days “Write Once, Run Everywhere” http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA Wednesday, December 11, 13
  • 10. Today 3 1 2 Where did the profile go? Pages? Groups? 4 Wednesday, December 11, 13 5 6
  • 11. Small screen is NOT a feature Wednesday, December 11, 13
  • 12. Mobile and web are not the same Wednesday, December 11, 13
  • 13. New context of use New patterns of usage Wednesday, December 11, 13
  • 14. No peak hours Wednesday, December 11, 13
  • 15. Finding Wednesday, December 11, 13
  • 16. Snacking Time spent in app per day: 3.2 minutes Wednesday, December 11, 13
  • 17. Attention = 0 Wednesday, December 11, 13
  • 18. Simplicity Wednesday, December 11, 13
  • 19. Connectivity Wednesday, December 11, 13
  • 20. Flip it around Wednesday, December 11, 13
  • 21. Features Wednesday, December 11, 13
  • 22. Goals Wednesday, December 11, 13
  • 23. Don't make your current offering a burden. Free yourself Wednesday, December 11, 13
  • 24. Use the platform Wednesday, December 11, 13
  • 25. Communication, Notification Airbnb.com Wednesday, December 11, 13
  • 26. Mobile, walk with me google maps Wednesday, December 11, 13
  • 27. Mobile and web are not the same Wednesday, December 11, 13
  • 28. Amazon.com Wednesday, December 11, 13
  • 29. Wednesday, December 11, 13
  • 30. Align the web experience to the mobile Wednesday, December 11, 13
  • 31. Put mobile in the center Wednesday, December 11, 13
  • 32. Your mobile product IS your product Wednesday, December 11, 13
  • 33. Thank you! Liraz Axelrad lirazaxelrad@gmail.com Wednesday, December 11, 13