WTFN presentation on branded content & formats

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During the past decade WTFN has emerged as one of Australia’s most creative and prolific independent content producers.
We’ve built a worldwide reputation for compelling story-telling that engages broadcast and online audiences with programs such Bondi Vet, The Living Room, Tony Robinson’s Time Walks and the Logie-winning documentary “Trishna and Krishna: The Quest for Separate Lives”.

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WTFN presentation on branded content & formats

  1. 1. By WTFN Group
  2. 2. =Visit WTFN.com.au to view our showreel
  3. 3. Multi-faceted Content Producer=About WTFN12 Years OldOffices in Sydney, Melbourne, London, and LA
  4. 4. About WTFN=Producer of more than 30 original formats150 episodes of television this yearMore than 200 hours of content
  5. 5. =BrandedSee our web site formore branded showsWTFN.com.au/branded
  6. 6. Factual=
  7. 7. Light Entertainment=
  8. 8. Reality=
  9. 9. =Drama
  10. 10. =We work with all NetworksMajor Brands, including McDonalds, Coles, andToyotaOur CredentialsContent is played around the world
  11. 11. =International distribution
  12. 12. =THE CHANGING FACE OF MEDIANetwork commissioned showsTelevision Branded Content is heavily driven byBrands, Networks and Agencies
  13. 13. =New media brand opportunities across all screensMobile & tablet online videoviewing grew 100% globally in 2012We are producing content forIPTV channels:Long formShort formLive showsSocial media showsHuge opportunity for brands*Ooyala Global Video Index - 2012
  14. 14. =Social media formatsCommunity driven, interactiveexperiencesFacebook ad revenue grew 32%in 2012, set to riseDeveloping Facebook formats•Personalised & social video/TV•Monetise Facebook audience•Integrate with e-commerce
  15. 15. =Original and creativeEngages audienceWTFN Content
  16. 16. =Megafactories:Toyota Australia
  17. 17. =Documentary20 Week production5 weeks filming both inAustralia and JapanExtensive liaison withAgency, Toyota, Foxtel andNat Geo
  18. 18. =Branded showsCan be more than travel and lifestyleReality series
  19. 19. =Branded showsCan be more than travel and lifestyleReality series
  20. 20. =Supercar Showdown
  21. 21. =Formats & Opportunities
  22. 22. =Formats & OpportunitiesContact us for our latest formats
  23. 23. =Q & A
  24. 24. =Thank youLeave your business card so we can sendyou the full presentationFor more infoWes CrookWTFN Head of Branded and Digitalwcrook@wtfn.com.au0400 462 287

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