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Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
Moleskine custom editions presentation
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Moleskine custom editions presentation

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Presentation of Moleskine company and overview of his custom edition activity

Presentation of Moleskine company and overview of his custom edition activity

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  • 1. corporate comm. gifting storytellingMoleskine® Custom Editions special eventsWriting your story together media
  • 2. Moleskine Legendary notebooksMoleskine is the heir of thelegendary notebook used for In his book Songlines,the past two centuries by great Bruce Chatwin tells us theartists and thinkers, including In 1998, a small Milanese publisher whole story of his favoriteVincent Van Gogh, Pablo brought the legendary notebook back notebook, which hePicasso, Ernest Hemingway, to life under the name “Moleskine” as nicknamed “Moleskine.”and Bruce Chatwin the reverent keeper of an extraordinary tradition. In a few years, the legendary notebook once again began travelling the globe. The little black notebook, In 1986, the original with its typical rounded manufacturer - a Today Moleskine is an corners, elastic closure, and family operating in international brand identifying a expandable inner pocket, Tours – closed down family of notebooks and was originally a nameless forever: “Le vrai journals, planners, and object. moleskine n’est plus.” innovative city guides, adapted to different functions... Moleskine Custom Editions 2
  • 3. Moleskine - Today Moleskine® is an Italian Company based in Milan Moleskine America is its subsidiary, located in New York City, focused on US, North and South America markets. Since January 2012, we have another subsidiary in HK, focused on the Asian markets Brand distributed in over 60 countries all over the world Over 20.000 points of sale reached. Moleskine srl MilanMoleskineAmerica inc.New York Moleskine Asia Hong Kong Moleskine Custom Editions Moleskine Today 1 3
  • 4. Brand pillars Culture Moleskine is a brand that tells a story. A Moleskine object connects the owner to a heritage in art, literature, culture and geographical exploration. Imagination Moleskine collections are free platforms for creativity, trusty companions for meaningful existential experiences. Memory Moleskine is a brand connected to the organization of time and priorities in your working life and leisure. Travel Celebrating contemporary nomadism, Moleskine offers a collection of tools to accompany everyday and extraordinary journeys. Personal Identity A Moleskine object becomes an integral part of one’s personality. It is a basic, compact and intelligent accessory. Symbolic and practical elements are combined, releasing energy and emotions collected over time. Moleskine Custom Editions 4
  • 5. Target Moleskine target demographic is global, large and loyal, knowledge workers and creative class.“The distinguishing characteristics of the Creative Class is that its members engage in work whose function is to createmeaningful new forms… The Creative Class also includes: creative professionals who work in a wide range of knowledge-intensive industries such as high-tech sectors, financial services, the legal and health care professions business managementThese people engage in creative problem solving, drawing on complex bodies of knowledge to solve specific problems.” Richard Florida, The Rise of the Creative Class, 2002 Moleskine Custom Editions 5
  • 6. Paper CollectionMoleskine is a brand identifying a family of notebooks & journals, planners, and innovative city guides, adapted todifferent functions. WRITING PLANNING TRAVELLINGA family of notebooks, cahiers, Daily, weekly, weekly notebook and Moleskine City Notebooks, the firstvolants, folio and passions monthly notebook diaries and guidebook you write yourself.collection for writing, noting, planners, for planning, organizing Ideal for those who travel, perfect forjotting, drawing, according with a and keeping track of long or short residents, it is a way of organizing allfree-minded style, both basic and term projects. they need to know about the cityemotional. they live in. Moleskine Custom Editions 6
  • 7. Moleskine Custom EditionsMoleskine Custom Editions works in the B2B scenario at international level creating limited edition projects to support thecommunication effort of the corporate customersWhy a Corporation should choose Moleskine for its Communication? Brand awareness: international presence, high visibility, fast growing, unique positioning Brand values: culture, imagination, memory, travel, personal identity Target: global, large, loyal, made by creative class and knowledge workers Moleskine experience: a flexible vehicle of Corporate Communication, developing synergies among Brands Product customization: changing the focus from a catalogue product to a unique tool for communication Green factor & Social responsability: all Moleskine notebooks are made with acid-free paper, making Moleskine notebooks environmentally friendly products. SOME APPLICATIONS Moleskine Custom Editions 7
  • 8. Custom Editions – Case HistoriesBRAND IDENTITY & NEW PRODUCT LAUNCH PROJECTS BMW X5RELAIS & CHATEAUX APPLE Special gift at the BMW X5 USA marketWorldwide meeting 2009 Store Worldwide Summit 2007 presentation.Moleskine Notebook Classic Moleskine Notebook Classic Miami Moleskine City Notebook Moleskine Custom Editions 8
  • 9. Custom Editions – Case HistoriesEXTERNAL COMMUNICATIONS, PR & WELCOME KIT PROJECTSINTERNATIONAL LUXURY TRAVEL ZONA TORTONA INTERNATIONAL FAIR OF CONTEMPORARY ARTMARKET Media kit for journalists and attendees at PARISWelcome kit for exhibitors the opening of “Salone del Mobile” VIP guests invitationMoleskine Notebook Classic large Moleskine Notebook Reporter pocket + Moleskine Memopockets+ postcard with client contents digital press release in the USB Key. Moleskine Custom Editions 9
  • 10. Custom Editions – Case Histories INTERNALCOMMUNICATIONS PROJECTSMASTER CARD LES AIRELLES LUXURY HOTEL MERCEDES BENZUtility gift per workshops and Loyalty, promotion activity. Loyalty program. Improve employeesinternal meetings . Moleskine Notebook Classic large. performance and internal loyaltyMoleskine Notebook Classic Moleskine Memopocket largelarge. Moleskine Custom Editions 10
  • 11. Custom Editions – Case Histories PREMIUM GIFTING & PROMOTIONSAMERICA’S CUP - VALENCIA PEN - LONDON MICHELIN - TOKYOGift for Foredeck Club guests Gift for Club members New Michelin Tokyo guide launch.Moleskine Notebook Classic in a Moleskine Notebook Classic in a Moleskine Tokyo City Notebook in acustomized gift box customized gift box customized “Luxury Box” Moleskine Custom Editions 11
  • 12. Custom Editions – Case Histories SPECIAL EVENTSMOMA TRIBECA FILM FESTIVAL MOMATo celebrate the exhibition "Bauhaus Welcome kit for special guests. Tim Burton Celebration.1919-1933”. Moleskine Notebook Classic in a customized gift Moleskine Notebook Classic.Moleskine Notebook Classic et collection box.des Cahiers. Moleskine Custom Editions 12
  • 13. Custom Editions – Case HistoriesMERCHANDISING PROJECTS 2007 2008 2009 2010 MONTREUX JAZZ FESTIVAL Moleskine Custom Editions 13
  • 14. Customization techniquesMoleskine refines the procedures to ensure quality control over a very complex manufacturing process which is amixture of hand craftsmanship and industrial production. Any customizations on our products are carried out byworkshops managed and monitored directly by Moleskine.The following two images extracted from videos show the peculiarity and originality of the process of customization. DEBOSSING SCREEN PRINTING Moleskine Custom Editions 14
  • 15. Moleskine experience BEFORE AFTEREnhance your brand identity, make your events more memorable or welcome your guests in a unique way,with your own take on the Moleskine legend. THE FILLING IS YOU! Moleskine Custom Editions 15

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