1Global CustomerLifecycle SMThe Best Global Travel Websites …and WhyJohn YunkerByte Level Research
2Copyright 2013. Confidential – Distribution prohibited without permissionWith You Today …John Yunker –SpeakerWeb Globaliz...
Copyright 2013. Confidential – Distribution prohibited without permissionDisable pop‐up blockers(recommended)Request slid...
4Copyright 2013. Confidential – Distribution prohibited without permissionLionbridge – Travel & Hospitality PracticeTransl...
5Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web Globalizatio...
6Copyright 2013. Confidential – Distribution prohibited without permissionWhy the Travel Industry Matters• Travelers are, ...
7Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaWebsite Profiles• Hotels.com• Delt...
8Copyright 2013. Confidential – Distribution prohibited without permissionBest Practices in Web GlobalizationLocal‐languag...
9Copyright 2013. Confidential – Distribution prohibited without permissionBenchmarking MethodologyThink Global, Mobile and...
10Copyright 2013. Confidential – Distribution prohibited without permission0510152025302005 2006 2007 2008 2010 2011 2012 ...
11Copyright 2013. Confidential – Distribution prohibited without permissionGlobal Gateway Tip:  Consider Country Codes
12Global Gateway Tip:  Don’t Overtranslate
13Use a “Universal” Global Gateway
14Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web Globalizati...
Copyright 2013. Confidential – Distribution prohibited without permissionHotels.com
16Global Consistency; Local Flexibility
17Copyright 2013. Confidential – Distribution prohibited without permissionUsing Language Negotiation and Geolocation
18Different Devices; Different Experiences
Copyright 2013. Confidential – Distribution prohibited without permissionDelta Airlines
20Consistent
21Copyright 2013. Confidential – Distribution prohibited without permissionAn Improving Global Gateway
22Next Step: Get Down to One “Click”
23Copyright 2013. Confidential – Distribution prohibited without permissionMicrosoft’s Gateway: Only One Click Required
Copyright 2013. Confidential – Distribution prohibited without permissionHertz
25Hertz on the PC
26Hertz on the Tablet
27Hertz on the Phone
28Hertz global gateway
29Copyright 2013. Confidential – Distribution prohibited without permissionTakeaways Respondingto the deviceis Step #1of ...
30Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web Globalizati...
31Copyright 2013. Confidential – Distribution prohibited without permissionMobile Language Leaders• Few companies provide ...
32Copyright 2013. Confidential – Distribution prohibited without permissionMobile Globalization TipsMobile website should ...
33Thank you…enter your message in the Question’ box We welcome your questions and participation…John YunkerByte Level Rese...
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Lionbridge: The Best Global Travel Websites and Why

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Transcript of "Lionbridge: The Best Global Travel Websites and Why"

  1. 1. 1Global CustomerLifecycle SMThe Best Global Travel Websites …and WhyJohn YunkerByte Level Research
  2. 2. 2Copyright 2013. Confidential – Distribution prohibited without permissionWith You Today …John Yunker –SpeakerWeb Globalization ConsultantByte Level Research@johnyunkerKathleen Bostick –ModeratorVice President, Travel & Hospitality Lionbridge@kathleenbostick
  3. 3. Copyright 2013. Confidential – Distribution prohibited without permissionDisable pop‐up blockers(recommended)Request slides: webinars@lionbridge.com‘Help’ button on thewebinar console orhttp://webcast.on24.com/clients/help/index.html ‘Question’ box in lower left cornerHousekeepingFollow‐up email with link to on‐demand recording#globalwebsites 
  4. 4. 4Copyright 2013. Confidential – Distribution prohibited without permissionLionbridge – Travel & Hospitality PracticeTranslation for the World of TravelExperts in MultilingualCommunication Travel & HospitalityPracticeMore Than TranslationThe Largest in the IndustryOffices in 26Countries!TrustedAdvisorsDedicated Travel  Specialists
  5. 5. 5Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web Globalization Website Profiles• Hotels.com• Delta Airlines• HertzMobile Globalization TipsQ & AWhy the Travel Industry Matters
  6. 6. 6Copyright 2013. Confidential – Distribution prohibited without permissionWhy the Travel Industry Matters• Travelers are, by nature, mobile• Travelers may purchase a ticket ona PC and expect to use the ticketwith a smartphone• Travelers may have slow wireless connections• Travelers require location‐specific services• Travelers may get awfully “social”when they’re unhappy
  7. 7. 7Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaWebsite Profiles• Hotels.com• Delta Airlines• HertzMobile Globalization TipsWhy the Travel Industry MattersQ & ABest Practices in Web Globalization
  8. 8. 8Copyright 2013. Confidential – Distribution prohibited without permissionBest Practices in Web GlobalizationLocal‐languageSocial EngagementLocal‐languageSocial EngagementMobile Parity (Languagesand Functionality)Mobile Parity (Languagesand Functionality)Support 20 orMore LanguagesSupport 20 orMore LanguagesLocalization (andLocal Functionality)Localization (andLocal Functionality)Leverage Global TemplatesLeverage Global TemplatesUser‐friendlyGlobal GatewayUser‐friendlyGlobal Gateway
  9. 9. 9Copyright 2013. Confidential – Distribution prohibited without permissionBenchmarking MethodologyThink Global, Mobile and SocialSocialMobileGlobal• Global reach(20+ languages)• Global consistency with local flexibility• Local content, easily found by users• Language parity between PCto mobile• Optimized for performance and usage scenarios• Support market‐and language‐specific social platforms• Integrate and promote social networks on the local websites
  10. 10. 10Copyright 2013. Confidential – Distribution prohibited without permission0510152025302005 2006 2007 2008 2010 2011 2012 2013Average Number of Languages0510152025302005 2006 2007 2008 2010 2011 2012 2013Average Number of LanguagesLanguages• French• German• Japanese• Spanish • Chinese (Simplified)Fewer Than a Quarter of All Internet Users are Native‐English SpeakersIf your company were to support just 10 languages, here are the most popular languages supportedby global websites today:• Italian• Russian• Korean• Portuguese (Brazil)• Dutch
  11. 11. 11Copyright 2013. Confidential – Distribution prohibited without permissionGlobal Gateway Tip:  Consider Country Codes
  12. 12. 12Global Gateway Tip:  Don’t Overtranslate
  13. 13. 13Use a “Universal” Global Gateway
  14. 14. 14Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web GlobalizationMobile Globalization TipsWhy the Travel Industry MattersQ & AWebsite Profiles• Hotels.com• Delta Airlines• Hertz
  15. 15. Copyright 2013. Confidential – Distribution prohibited without permissionHotels.com
  16. 16. 16Global Consistency; Local Flexibility
  17. 17. 17Copyright 2013. Confidential – Distribution prohibited without permissionUsing Language Negotiation and Geolocation
  18. 18. 18Different Devices; Different Experiences
  19. 19. Copyright 2013. Confidential – Distribution prohibited without permissionDelta Airlines
  20. 20. 20Consistent
  21. 21. 21Copyright 2013. Confidential – Distribution prohibited without permissionAn Improving Global Gateway
  22. 22. 22Next Step: Get Down to One “Click”
  23. 23. 23Copyright 2013. Confidential – Distribution prohibited without permissionMicrosoft’s Gateway: Only One Click Required
  24. 24. Copyright 2013. Confidential – Distribution prohibited without permissionHertz
  25. 25. 25Hertz on the PC
  26. 26. 26Hertz on the Tablet
  27. 27. 27Hertz on the Phone
  28. 28. 28Hertz global gateway
  29. 29. 29Copyright 2013. Confidential – Distribution prohibited without permissionTakeaways Respondingto the deviceis Step #1of many Visuals are a luxury, not always a necessity As real estate shrinks, functionality expands
  30. 30. 30Copyright 2013. Confidential – Distribution prohibited without permissionWebinar AgendaBest Practices in Web GlobalizationWebsite Profiles• Hotels.com• Delta Airlines• HertzWhy the Travel Industry MattersQ & AMobile Globalization Tips
  31. 31. 31Copyright 2013. Confidential – Distribution prohibited without permissionMobile Language Leaders• Few companies provide language parity across their websites and mobile apps• Consider the user who accesses your Russian website at work, then goes to the airport and opens a mobile app that supports only English31212117151515141310101086643220 5 10 15 20 25 30 35Hotels.comTripAdvisorBooking.comExpediaThri ySixtDollarHertzKAYAKAccor HotelsAir FranceKLMOrbitzHoliday InnIHGMarrioRoyal CaribbeanSPG HotelsPricelineLanguage Count by iOS App31212117151515141310101086643220 5 10 15 20 25 30 35Hotels.comTripAdvisorBooking.comExpediaThri ySixtDollarHertzKAYAKAccor HotelsAir FranceKLMOrbitzHoliday InnIHGMarrioRoyal CaribbeanSPG HotelsPricelineLanguage Count by iOS App
  32. 32. 32Copyright 2013. Confidential – Distribution prohibited without permissionMobile Globalization TipsMobile website should maintain language parity with the PC website Global gateway readily accessibleMobile app should align automatically with OS locale Global gateway readily accessibleMobile websites should use language negotiation (detection)Manage mobile terminology separately from PC terminologyStrict weight limitsInternationalized application (keep text out of images and separate from code)
  33. 33. 33Thank you…enter your message in the Question’ box We welcome your questions and participation…John YunkerByte Level ResearchEmail: jyunker@bytelevel.comTwitter: @johnyunker Blog:  www.globalbydesign.comBooks:  www.bytelevelbooks.comKathleen BostickLionbridge TechnologiesEmail: Kathleen.Bostick@lionbridge.comTwitter: @kathleenbostick blog.lionbridge.com/travel‐hospitality info.lionbridge.com/JY_Travel_Report_2013Download the Full ReportVisit the Lionbridge Travel& Hospitality Blog www.lionbridge.com
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