Lionbridge Technology Overview:
Technology Best Practice  




Presented by Nicholas McMahon
Moderated by Paula Shannon
Ju...
Basic  MT Introduction




Company confidential – distribution prohibited without permission
Three Types Of Machine Translation




           Rules Based
              iTranslator
           Statistical
           ...
Basic MT Introduction




Company confidential – distribution prohibited without permission
Top Three Considerations for MT




           MT performance in one 
             language is NOT MT 
             l     ...
Top Three Considerations for MT




                                                                           MT is not a...
Top Three Considerations for MT




             MT at an Enterprise Level 
                    is NOT free




Company co...
Top Three Applications of MT:
    Chat




Company confidential – distribution prohibited without permission
Top Three Applications of MT:
    Chat
   MT Chat Approaches
    Human to human
    instant dialogue
    Human to semi aut...
Top Three Applications of MT:
    Support Content




Company confidential – distribution prohibited without permission
Top Three Applications of MT:
    Support Content
   FAQ MT Approaches
     Raw MT output for un‐
                 p
     ...
Top Three Applications of MT:
    User Guides




Company confidential – distribution prohibited without permission
Top 3 Applications of MT

   Approaches
     TM, MT + Post Editing of content 

   Considerations
     Early Adoption – st...
POLLING QUESTION

    Are you currently considering or using MT in any of these 
      situations?

           Considering...
Enterprise Cost Considerations

   “Start up Costs” Costs

           Data Identification/ Corpus creation 
           $0k...
Enterprise Cost considerations

   “Post Editing” Costs

           Training of resources for post editing $5k 
          ...
ROI modeling for MT within 
    Instant communication 
            User 1                                                 ...
ROI modeling for MT within Instant communication 

   Establishing the value of instant communications

           Ability...
ROI Modeling for MT within Instant Communication

                                                                    MT i...
ROI modeling for MT within Instant communication 

   Results Defined Data Sets
     5 ‐ 25% average success rate 
     (r...
ROI modeling for MT within Instant communication 

           ROI Model – Statistical MT considered best match

          ...
ROI modeling for MT within Instant communication 

   Averaged Results for Calculation
     10% support cases resolved
   ...
POLLING QUESTION

    Based on the considered MT chat model do you think the suggested 
      ROI is:

           Very Low...
ROI modeling for MT applied to FAQs 

   Establishing the value of FAQs?

           Ability of users to autonomously 
   ...
ROI modeling for MT applied to FAQs 

                                                                    Benefits Variabl...
ROI modeling for MT applied to FAQs 

           Results Defined Data Sets
              20% ‐ 35% average 
              ...
ROI modeling for MT applied to FAQs 

           ROI Model – Hybrid MT Engine considered

           10 Languages, 100,000...
ROI modeling for MT applied to FAQs 

   Averaged Results for Calculation :
     25% support cases resolved
     Average c...
POLLING QUESTION

    Based on the considered MT FAQ model do you think the suggested 
      ROI is:

           Very Low
...
ROI Modeling for MT applied to User Guides 

   Establishing the value of MT within User Documentation
         Improvemen...
ROI Modeling for MT applied to User Guides 

                                                                    Benefits ...
ROI Modeling for MT applied to User Guides 

           Results Defined Data Sets
              ‐10% ‐ +25% productivity 
...
ROI Modeling for MT applied to User Guides 

           ROI Model  – Rules Based MT considered 

           4 Languages, 2...
ROI Modeling for MT applied to User Guides 

   Averaged Results
     15 % increased in productivity
     Average fully lo...
POLLING QUESTION

    Based on the considered MT user guide model do you think the 
      suggested ROI is:

           Ve...
MT ROI Take Away




                          Early Adoption, but MT based projects are reporting
                       ...
Knowledge Center

                                                                          www.lionbridge.com
           ...
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ROI And The Value Of Machine Translation

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Originally a live one-hour webcast, this presentation focuses on understanding the realities, benefits and applications of machine translation as an increasingly regular part of the professional translation toolkit. In this presentation Nicholas McMahon VP Global Technology Solutions at Lionbridge emphasized what the investment hurdle and likely basis for return calculations need to be.

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ROI And The Value Of Machine Translation

  1. 1. Lionbridge Technology Overview: Technology Best Practice   Presented by Nicholas McMahon Moderated by Paula Shannon July 15, 2009
  2. 2. Basic  MT Introduction Company confidential – distribution prohibited without permission
  3. 3. Three Types Of Machine Translation Rules Based iTranslator Statistical Google Hybrid Systran Enterprise  Server 7 Company confidential – distribution prohibited without permission
  4. 4. Basic MT Introduction Company confidential – distribution prohibited without permission
  5. 5. Top Three Considerations for MT MT performance in one  language is NOT MT  l i NOT MT performance in another  language or even in another  language direction Company confidential – distribution prohibited without permission
  6. 6. Top Three Considerations for MT MT is not an  “every language solution”  for any of the MT Engines Company confidential – distribution prohibited without permission
  7. 7. Top Three Considerations for MT MT at an Enterprise Level  is NOT free Company confidential – distribution prohibited without permission
  8. 8. Top Three Applications of MT: Chat Company confidential – distribution prohibited without permission
  9. 9. Top Three Applications of MT: Chat MT Chat Approaches Human to human instant dialogue Human to semi auto response based on key word findings Evolution Early adoption – Value focus, very little distinct ‘ROI’ modeling Company confidential – distribution prohibited without permission
  10. 10. Top Three Applications of MT: Support Content Company confidential – distribution prohibited without permission
  11. 11. Top Three Applications of MT: Support Content FAQ MT Approaches Raw MT output for un‐ p translated content Tiered Quality approach  y pp Evolution Volume Success and reasonable adoption Volume Success and reasonable adoption “Self serve” & “New content” increases user patience  Company confidential – distribution prohibited without permission
  12. 12. Top Three Applications of MT: User Guides Company confidential – distribution prohibited without permission
  13. 13. Top 3 Applications of MT Approaches TM, MT + Post Editing of content  Considerations Early Adoption – strong indicators of  success Goal is to MT to be  invisible in Goal is to MT to be ‘invisible’ in  process Company confidential – distribution prohibited without permission
  14. 14. POLLING QUESTION Are you currently considering or using MT in any of these  situations? Considering MT for Chat Considering MT for FAQs C id i MT f FAQ Considering MT for Volume User Content  Using MT for Chat Using MT for Chat Using MT for FAQs Using MT for Volume User Content g Company confidential – distribution prohibited without permission
  15. 15. Enterprise Cost Considerations “Start up Costs” Costs Data Identification/ Corpus creation  $0k ‐ $100k Customization or training of content  $ $5k ‐ $250k $ Licensing fees $0k ‐ $200k Integration fees $10k ‐ $200k Company confidential – distribution prohibited without permission
  16. 16. Enterprise Cost considerations “Post Editing” Costs Training of resources for post editing $5k  Training of resources for post editing $5k ‐ $10k Post Editing rates – 65% 85% f P t Editi t 65% ‐ 85% of new  word rates Ongoing customization/ corpus  g g / p management annually $5k ‐ $200k Company confidential – distribution prohibited without permission
  17. 17. ROI modeling for MT within  Instant communication  User 1 User 2 My Second figure is an animal  y g My role of a young handsome  y f y g with a tail and four feet beau is a boy with a tail and 4  feet What kind of meaning and nice  h ki d f i d i What d h do you mean?  A handsome  ? h d boy? boy? My second figures looks like an  My second figures looks like an My second figure is like an  My second figure is like an animal animal It has four feet and a tail It has four feet and a tail Oh, I understand and am the 8th I got it, it is my 8th figure Source: NTT Labs and Kyoto University, Effects of Machine Translation on Collaborative Work, Dec 06 Company confidential – distribution prohibited without permission
  18. 18. ROI modeling for MT within Instant communication  Establishing the value of instant communications Ability to resolve support requests  Abilit t l t t Cost per multilingual call handling Ability to communicate better Ability to communicate better Value of increased time to market Company confidential – distribution prohibited without permission
  19. 19. ROI Modeling for MT within Instant Communication MT in Chat Benefits Variables Strong defined reference  sets produce better results Strong defined language  use (specific to a domain  use (specific to a domain or industry) Patience and Flexibility of  user (not for complaints!) Favors Value of ‘currency’  of content versus quality of content versus quality Company confidential – distribution prohibited without permission
  20. 20. ROI modeling for MT within Instant communication  Results Defined Data Sets 5 ‐ 25% average success rate  (resolution of issue) User Satisfaction generally 30 – 50%  50% Company confidential – distribution prohibited without permission
  21. 21. ROI modeling for MT within Instant communication  ROI Model – Statistical MT considered best match 10 Languages, 100,000 chat support requests Alignment of data for Corpus Creation:  $30k $ Product Licenses  $100k Integration of tools  Integration of tools $20k Human system/ process training  $10k System tweaking :  y g $ $20k Total Cost  $180k Company confidential – distribution prohibited without permission
  22. 22. ROI modeling for MT within Instant communication  Averaged Results for Calculation 10% support cases resolved Average cost of alternate solution: $15 (FAQ routing/ human  Call) Benefit 100,000  10% $15 100 000 * 10% * $15 $150,000 $150 000 Less Costs $180,000 , Basic Financial ROI Year 1 ‐$30,000 Company confidential – distribution prohibited without permission
  23. 23. POLLING QUESTION Based on the considered MT chat model do you think the suggested  ROI is: Very Low Low About Right High Very High Company confidential – distribution prohibited without permission
  24. 24. ROI modeling for MT applied to FAQs  Establishing the value of FAQs? Ability of users to autonomously  resolve support requests  Increased Customer Satisfaction Company confidential – distribution prohibited without permission
  25. 25. ROI modeling for MT applied to FAQs  Benefits Variables Strong defined reference sets  produce better results produce better results Quality of source content  construction Expectations of user – disclaimers on quality Favors un translated content Favors un‐translated content Rules based or Hybrid best  solutions Provision of English source links  Provision of English source links provide additional context Cultural expectations Volume of source data available  Company confidential – distribution prohibited without permission
  26. 26. ROI modeling for MT applied to FAQs  Results Defined Data Sets 20% ‐ 35% average  success rate (resolution  of issue) On average about 8%  On average about 8% less than English User Satisfaction  generally 50 – 65% ll 50 65%  Company confidential – distribution prohibited without permission
  27. 27. ROI modeling for MT applied to FAQs  ROI Model – Hybrid MT Engine considered 10 Languages, 100,000 FAQs docs 450 words per doc. Alignment of data for Corpus Creation:  $50k $ Product Licenses  $250k Integration of tools/ solution  Integration of tools/ solution $60k Rating, feedback reporting  $20k Human system/ process training  y /p g $ $10k System tweaking :  $50k Total Cost  $390k Company confidential – distribution prohibited without permission
  28. 28. ROI modeling for MT applied to FAQs  Averaged Results for Calculation : 25% support cases resolved Average cost of alternate solution: $35(Human Call Response)  Benefit 100,000* 25% * $35 =  $875,000 Less Costs $390000 Basic Financial ROI Year 1 $485,000 Company confidential – distribution prohibited without permission
  29. 29. POLLING QUESTION Based on the considered MT FAQ model do you think the suggested  ROI is: Very Low Low About Right High Very High Company confidential – distribution prohibited without permission
  30. 30. ROI Modeling for MT applied to User Guides  Establishing the value of MT within User Documentation Improvement in output volume Reduction in total attracted cost of translation Increased user content available  Company confidential – distribution prohibited without permission
  31. 31. ROI Modeling for MT applied to User Guides  Benefits Variables Strong defined reference sets  produce better results Quality of source content  construction Knowledge and skills of human  resources Systems and tools integration of  MT and TM Target Language complexity Target Language complexity Company confidential – distribution prohibited without permission
  32. 32. ROI Modeling for MT applied to User Guides  Results Defined Data Sets ‐10% ‐ +25% productivity  improvement Reduction in total attracted cost  p per word Company confidential – distribution prohibited without permission
  33. 33. ROI Modeling for MT applied to User Guides  ROI Model  – Rules Based MT considered  4 Languages, 2,000,000 words total Alignment of data for Corpus Creation:  $5k $ Product Licenses  $20k Human system/ process training  Human system/ process training $20k System tweaking :  $5k Total Cost  $50k Company confidential – distribution prohibited without permission
  34. 34. ROI Modeling for MT applied to User Guides  Averaged Results 15 % increased in productivity Average fully loaded per word cost $0.25  (accounting for fuzzy matches) Benefit 2,000,000 * 15%* 0.25 =  2 000 000 * 15%* 0 25 $75,750 $75 750 Less Costs   Less Costs $50,000 Basic Financial ROI Year one $25,750 (about 10% of expected costs) Company confidential – distribution prohibited without permission
  35. 35. POLLING QUESTION Based on the considered MT user guide model do you think the  suggested ROI is: Very Low Low About Right High Very High Company confidential – distribution prohibited without permission
  36. 36. MT ROI Take Away Early Adoption, but MT based projects are reporting E l Ad ti b t MT b d j t ti MT solutions are dramatically improving MT source data is growing exponentially MT source data is growing exponentially Company confidential – distribution prohibited without permission
  37. 37. Knowledge Center www.lionbridge.com Download White Papers Download White Papers • Building Stronger Brands Around the World: A Guide  to Effective Global Marketing • Strengthening Global Brands: Key Steps for  Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for  Developing your International Online Brand • Machine Translation: Saving Time Lowering Costs Machine Translation: Saving Time, Lowering Costs,  and Improving Services View Webinars • Localization 2.0  • The Art and Science of Global Navigation • The Best Global Web Sites (and Why) Company confidential – distribution prohibited without permission
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