Reducing Total Cost of Global Content Development
  Reducing Total Cost of Global Content Development


                  ...
Housekeeping


                           Disable pop‐up blockers (recommended)


                                   ‘Help...
Introductions

                                       Paul Trotter
                                       Founder and CEO ...
About Lionbridge



       Global Scale                                                 Market Leadership
         4,600 e...
Agenda


                                      p
                                 Enterprise Content Pollution 

         ...
Content

     Content starts pure 
                   Consistent.  Singular. Concise.
                                   g...
The Content River




Company confidential – distribution prohibited without permission
Up‐Stream Content Pollution

                                                                     Product 
               ...
Up‐Stream Content Pollution

                                                                     Product 
               ...
Up‐Stream Content Pollution

                                                                     Product 
               ...
Up‐Stream Content Pollution

                                                                     Product 
               ...
Up‐Stream Content Pollution

                                                                          Product 
          ...
Down‐stream Content Pollution




                                                                    Vendor 1




Company...
Down‐stream Content Pollution




                                                                               Vendor 1
...
Down‐stream Content Pollution

         •Inconsistent TM Versions
         • TM application and update
           TM appli...
Content Pollution Impacts

                                                                     Product 
                 ...
Polluted content is difficult to use 




                                      Removing Content Pollution
               ...
Agenda




                                 Best Practices for Cleaning the River




Company confidential – distribution ...
Creating Up‐stream content purity



                                                    Centralizing content creation
   ...
Creating Down‐stream content purity



 Centralizing language assets
 Centralizing language assets
 Work in a collaborativ...
Connecting upstream and downstream eliminates 90% of 
    content pollution




    API Integration creates direct flow be...
Enterprise Authoring Platform




Company confidential – distribution prohibited without permission
Agenda




                                 Controlled Authoring and Localization in Practice




Company confidential – d...
HP Servers Success Story




Company confidential – distribution prohibited without permission
HP Efficiency  Highlights 




Company confidential – distribution prohibited without permission
Reuse ROI
  800                                Modules                                               Server series reuse b...
Virtual Connect Firmware
                                                                     Reuse by Major Release
     ...
Efficiency shouldn’t stop at authoring

           Seamless API integration to Lionbridge Freeway
           Automatic job...
Translation Workspace

           Moves the quality dialogue from email 
           to real time chat

           Eliminat...
Agenda




                                 Call to Action




Company confidential – distribution prohibited without perm...
Facing the Content pollution Challenge

            ROI data becomes a compelling force for change 
            Proven end...
What does your content future look like, two 
years from now?




Company confidential – distribution prohibited without p...
Mark Your Calendars!

           Secrets of the Best Global Websites 
           Thursday, May 20, 2010
           12:00 p...
Knowledge Center



                                                                    Download White Papers

           ...
Questions? 




                                                             Paul Trotter
                                ...
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Reducing Cost of Global Content Development

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“Reducing Total Cost of Global Content Development” presented by, Paul Trotter, Founder and CEO of Author-it Software Corporation, and Nicholas McMahon, Vice President of Global Technology Solutions at Lionbridge.

During this webinar, we discussed:
• The total cost impact of an integrated authoring approach on content and language expenditure
• Likely deployment and process checkpoint mile stones
• The challenges of integrated XML authoring with both content developers and language service providers
• Best practices - deployment success case studies

For additional learning tools and resources, visit the Lionbridge Knowledge Center at www.lionbridge.com.

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Transcript of "Reducing Cost of Global Content Development"

  1. 1. Reducing Total Cost of Global Content Development Reducing Total Cost of Global Content Development Join us in tweeting this webinar #LIOX  @Lionbridge  @KathleenBostick Presented By Paul Trotter and Nicholas McMahon April 2010
  2. 2. Housekeeping Disable pop‐up blockers (recommended) ‘Help’ button on the webinar console or  http://webcast.on24.com/clients/help/index.html  http://webcast.on24.com/clients/help/index.html Request slides: marketing@lionbridge.com,  webinars@lionbridge.com ‘Question’ box in lower left corner ‘Q ti ’ b i l l ft Follow‐up email with link to on‐demand recording Follow up email with link to on demand recording Company confidential – distribution prohibited without permission
  3. 3. Introductions Paul Trotter Founder and CEO of Author‐it Software Corporation  paul.trotter@author it.com paul.trotter@author‐it.com Applies his problem solving talents to the day to day issues that people  face in creating, managing and delivering content. Regarded as a visionary within the industry, Paul is a popular speaker at  events all over the world on topics ranging from technical writing and help  f authoring to content management and localization.  Nicholas McMahon VP, Global Technology Solutions, Lionbridge nicholas.mcmahon@lionbridge.com Over 14 years experience working with some of the world’s most  O 14 i ki ih f h ld’ successful global organizations  Provided strategic and tactical global leadership as a foundational  executive for two US divisions of European companies, as well as a VAR  business  Company confidential – distribution prohibited without permission
  4. 4. About Lionbridge Global Scale Market Leadership 4,600 employees 26 countries Leader in $14B services industry • Global network of 25,000 translators • Translation and adaptation of products and content for international markets Hosted Technology Global Clients Web-based language technology W bb dl t h l Recurring relationships with 500+ platform global clients • Enhances competitive advantage • 80% of revenue comes from recurring clients • Drives efficiency • 12 of the Fortune 20 companies are client Company confidential – distribution prohibited without permission
  5. 5. Agenda p Enterprise Content Pollution  Best Practices for Cleaning the River Controlled Authoring and Localization in Practice Call to Action Company confidential – distribution prohibited without permission
  6. 6. Content Content starts pure  Consistent.  Singular. Concise. g Company confidential – distribution prohibited without permission
  7. 7. The Content River Company confidential – distribution prohibited without permission
  8. 8. Up‐Stream Content Pollution Product  Marketing Company confidential – distribution prohibited without permission
  9. 9. Up‐Stream Content Pollution Product  Marketing Customer  Support Company confidential – distribution prohibited without permission
  10. 10. Up‐Stream Content Pollution Product  Marketing Customer  Support Product Line P d Li 1 Company confidential – distribution prohibited without permission
  11. 11. Up‐Stream Content Pollution Product  Product Line Marketing 2 Customer  Support Product Line P d Li 1 Company confidential – distribution prohibited without permission
  12. 12. Up‐Stream Content Pollution Product  Product Line Marketing 2 Customer  Support Product Line P d Li 1 Diff t f t •Different source formats •Inconsistent terminology •Excessive new content Excessive new content  creation •Cross department  Company confidential – distribution prohibited without permission
  13. 13. Down‐stream Content Pollution Vendor 1 Company confidential – distribution prohibited without permission
  14. 14. Down‐stream Content Pollution Vendor 1 Vendor 2 Vendor 2 Company confidential – distribution prohibited without permission
  15. 15. Down‐stream Content Pollution •Inconsistent TM Versions • TM application and update TM application and update  delay •Inconsistent TM and Term  application • Silo’d new content approach pp Vendor 1 Vendor 2 Vendor 2 Company confidential – distribution prohibited without permission
  16. 16. Content Pollution Impacts Product  Marketing Product Line 2 Customer  Support Product Line 1 Vendor 1 Vendor 2 Company confidential – distribution prohibited without permission
  17. 17. Polluted content is difficult to use  Removing Content Pollution Removing Content Pollution Per Project Exponentially increases cost Exponentially increases cost &  &  Decreases productive output Decreases productive output Company confidential – distribution prohibited without permission
  18. 18. Agenda Best Practices for Cleaning the River Company confidential – distribution prohibited without permission
  19. 19. Creating Up‐stream content purity Centralizing content creation Centralizing content creation Enforcing standards Promoting reuse of content Separating content from  format Connecting authors to global  Connecting authors to global content Company confidential – distribution prohibited without permission
  20. 20. Creating Down‐stream content purity Centralizing language assets Centralizing language assets Work in a collaborative LIVE  translation framework translation framework Integrate and automate TM  and glossary d l Unify translation platform Company confidential – distribution prohibited without permission
  21. 21. Connecting upstream and downstream eliminates 90% of  content pollution API Integration creates direct flow between application and service Centralizes language assets across supply chain Dramatically improves content reuse at source  Increased utilization of language assets Reduction in time to market Increases global content production efficiency Company confidential – distribution prohibited without permission
  22. 22. Enterprise Authoring Platform Company confidential – distribution prohibited without permission
  23. 23. Agenda Controlled Authoring and Localization in Practice Company confidential – distribution prohibited without permission
  24. 24. HP Servers Success Story Company confidential – distribution prohibited without permission
  25. 25. HP Efficiency  Highlights  Company confidential – distribution prohibited without permission
  26. 26. Reuse ROI 800 Modules Server series reuse breakdown 700 600 196 172 500 Database 400 New 61% Other 435 13% 300 425 87% Project 200 26% 100 88 103 0 G4p (Sawmill) G6 (Montecristo) Modules New Reused modules (database) Reused modules (Project) Generation 6 deliverable reuse MSG User Guide Option Cards Poster New New New New 16% 10% 0% 31% Reuse Reuse Reuse 69% Reuse 84% 90% 100% Company confidential – distribution prohibited without permission
  27. 27. Virtual Connect Firmware Reuse by Major Release 800 100% 700 80% 600 se 500 60% % of reus Topics 400 300 40% 200 20% 100 0 0% 1.10 (Allies) 1.30 (Foster) 2.00 (Dover) 2.41 (Lackland) Modules New Reused modules (database) Reused modules (Project) Reuse% New% VC manager 2.41 deliverable reuse VC manager 2.41 deliverable reuse User Guide Setup and Install Command Line New New New 22% 18% 11% Reuse Reuse Reuse 78% 82% 89% Represents 100% matches in localization memories resulting in no cost Represents fuzzy or not matches in localization memories Company confidential – distribution prohibited without permission
  28. 28. Efficiency shouldn’t stop at authoring Seamless API integration to Lionbridge Freeway Automatic job creation and distribution One stop global authoring and language support Worlds largest global language solutions resource pool Company confidential – distribution prohibited without permission
  29. 29. Translation Workspace Moves the quality dialogue from email  to real time chat Eliminates Silo’d TM or  Supply pre‐translated file reconciliation Eliminates supply chain version control Increases leverage and consistency Decreases cost and time  D t d ti of translation Company confidential – distribution prohibited without permission
  30. 30. Agenda Call to Action Company confidential – distribution prohibited without permission
  31. 31. Facing the Content pollution Challenge ROI data becomes a compelling force for change  Proven end to end solution lower adoption risk Mature partnership that supports you at every step of way Content pollution is impacting your business NOW! Company confidential – distribution prohibited without permission
  32. 32. What does your content future look like, two  years from now? Company confidential – distribution prohibited without permission
  33. 33. Mark Your Calendars! Secrets of the Best Global Websites  Thursday, May 20, 2010 12:00 p.m. EDT,  6:00 p.m. CEST Company confidential – distribution prohibited without permission
  34. 34. Knowledge Center Download White Papers • Building Stronger Brands Around the World: A Guide  to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for  Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for  Developing your International Online Brand l i i l O li d View Webinars On‐Demand • Translation/Localization 101: Getting Started • The Art and Science of Global Navigation • Mastering Multilingual Marketing Company confidential – distribution prohibited without permission
  35. 35. Questions?  Paul Trotter paul.trotter@author-it.com Nicholas McMahon nicholas.mcmahon@lionbridge.com Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission

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