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Localization 2.0 Part I: Leveraging Tomorrows Tools And Technologies For Success Today
 

Localization 2.0 Part I: Leveraging Tomorrows Tools And Technologies For Success Today

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Leveraging tomorrow’s tools and technologies for success today

Leveraging tomorrow’s tools and technologies for success today

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    Localization 2.0 Part I: Leveraging Tomorrows Tools And Technologies For Success Today Localization 2.0 Part I: Leveraging Tomorrows Tools And Technologies For Success Today Presentation Transcript

    • LOCALIZATION 2.0: Leveraging tomorrow’s tools and technologies for tomorrow s success today Please note that the audio for this webcast will be streamed. Presented by Nicholas McMahon Moderated by Paula Shannon February 11, 2009
    • About Lionbridge Global Scale Market Leadership 4,600 employees 26 countries Leader in $12B services industry • Global network of 25,000 translators • Translation and adaptation of products and content for international markets Hosted Technology Global Clients Web-based language technology W bb dl t h l Recurring relationships with 500+ platform global clients • Enhances competitive advantage • 80% of revenue comes from recurring clients • Drives efficiency • 12 of the Fortune 20 companies are client Company confidential – distribution prohibited without permission
    • Localization 1.0: In-efficiency Localization 1.0 Remains a Craftsman Model Each unit of production moves as a complete entity with source files, TMs, glossaries etc. Company confidential – distribution prohibited without permission
    • Localization 1.0: In-efficiency Localization 1.0 Remains a Craftsman Model Each unit of production moves as a complete entity with source files, TMs, p p y , , glossaries etc. “Workflow” tools limited connectivity and add admin burden and cost in exchange for visibility Company confidential – distribution prohibited without permission
    • Localization 1.0: In-efficiency Localization 1.0 Remains a Craftsman Model Each unit of production moves as a complete entity with source files, TMs, p p y , , glossaries etc. “Workflow” tools limited connectivity and add admin burden and cost in exchange for visibility Administration of process becomes the solution focus Company confidential – distribution prohibited without permission
    • Localization 1.0 Environment Company confidential – distribution prohibited without permission
    • The truth hurts: The current Localization environment Localization experience becomes a bottleneck Company confidential – distribution prohibited without permission
    • Localization 1.0: The Bottleneck Massive Administrative Burden – eased by GIM 99% Focus on Delivery and Challenges of Delivery GIM improves administration but fails to support massive width parallel environments It is not environments. products fault it is simply not ARCHITECTED to support Localization 2.0 needs Company confidential – distribution prohibited without permission
    • Trends Facing the Translation & Localization World Ubiquitous Broadband Social Networking Emerging Economy Penetrations Drives user-generated content greater than the US hours from 3% to 30% in 3 years! Hosted Applications Atomizing Content Consumer Applications drive HTML and XML reach full innovation potential “Always-on” Generation Always on Long tail of Languages Everything, everywhere, 100+ deployments increasingly all the time Common Extreme Mobility Shorter Shelf Life Personal Geographic and device Product Cycles of months or capability bilit weeks Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Non-English speaking consumer outstrips English speaking Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Non-English speaking consumer outstrips English speaking Customer finds a voice Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Non-English speaking consumer outstrips English speaking Customer finds a voice Free the enterprise Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Non-English speaking consumer outstrips English speaking Customer finds a voice Free the enterprise Global economic meltdown Company confidential – distribution prohibited without permission
    • A Perfect Storm: Top six ingredients for a Paradigm Shift Competitive market demands mature C titi k td d t Non-English speaking consumer outstrips English speaking Customer finds a voice Free the enterprise Global economic meltdown Traditional systems fail y Company confidential – distribution prohibited without permission
    • Innovation = Opportunity = Survival Growth Requires Productivity & Performance Gains! Portals & Centralized SaaS MT & Communities Workflow Assets Human y Hybrid Company confidential – distribution prohibited without permission
    • Assessing Localization 2.0 Communities Demand Demand D d Linguist Demand Demand Demand Linguist Demand L10N L10N Experience Experience Demand D d Linguist Demand Demand Additional Demand competitive Linguist needs Demand Additional Demand Department needs Company confidential – distribution prohibited without permission
    • Localization 2.0 New Tools Communities Community Demand Community Demand D d Community Demand y Community Rules Demand Demand MT Stat Demand MT L10N L10N Experience Experience Human Demand D d Hybrid Human Demand Demand LSPs Hybrid Additional Demand LSPs competitive needs Demand LSPs Additional Demand LSPs Department needs Company confidential – distribution prohibited without permission
    • Localization 2.0 New Platform Communities Community Demand Instant Synchronous Community Demand D d asset updating Community Demand Instant synchronous Community y Rules Demand application MT Demand updating Stat Demand MT Instant L10N L10N Experience synchronous Experience Human Demand D d availability of MT, Hybrid Human Hybrid and Communities Human Demand Demand LSPs Hybrid Direct Peer, Direct Additional Demand Client and LSP LSPs competitive support applies needs Demand resources only LSPs where needed Additional Demand LSPs Department needs Company confidential – distribution prohibited without permission
    • Assessing Localization 2.0 Collaborative Efficiency TMs Test Scenarios Bug Tracking Queries Evolving Glossaries Published Style Guides Source Work Testing in China High Tech Low Cost UI Engineering DTP in Slovakia Client in India Client Languages in Country Localization 2.0 is produced by a Community of Specialists Production tasks are segmented and performed according to “Skill and Cost Matching” Company confidential – distribution prohibited without permission
    • Assessing Localization 2.0 Collaborative Efficiency TMs Test Scenarios Bug Tracking Queries Evolving Glossaries Published Style Guides Source Work Testing in China High Tech Low Cost UI Engineering DTP in Slovakia Client in India Client Languages in Country Localization 2.0 is produced by a Community of Specialists Production tasks are segmented and performed according to “Skill and Cost Matching” Internet serves as the assembly line, bringing the work to the specialist at the right moment Company confidential – distribution prohibited without permission
    • Assessing Localization 2.0 Collaborative Efficiency TMs Test Scenarios Bug Tracking Queries Evolving Glossaries Published Style Guides Source Work Testing in China High Tech Low Cost UI Engineering DTP in Slovakia Client in India Client Languages in Country Localization 2.0 is produced by a Community of Specialists Production tasks are segmented and performed according to “Skill and Cost Matching” Internet serves as the assembly line, bringing the work to the specialist at the right moment Context and knowledge in the cloud, not the files Company confidential – distribution prohibited without permission
    • Assessing Localization 2.0 Collaborative Efficiency TMs Test Scenarios Bug Tracking Queries Evolving Glossaries Published Style Guides Source Work Testing in China High Tech Low Cost UI Engineering DTP in Slovakia Client in India Client Languages in Country Localization 2.0 is produced by a Community of Specialists Production tasks are segmented and performed according to “Skill and Cost Matching” Internet serves as the assembly line, bringing the work to the specialist at the right moment Context and knowledge in the cloud, not the files Workflow tools now applicable and integrated using web services, workspaces, real-time status reports Company confidential – distribution prohibited without permission
    • Then & Now: Localization 2.0 From Administration to Management Localization 1.0 Administrate Internal Expectations Create L10N Assets Glossaries and TMs Administrate Review and Feedback Administer Costs and Invoicing Company confidential – distribution prohibited without permission
    • Then & Now: Localization 2.0 From Administration to Management Help direct relationships to Localization 1.0 form and set internal expectations Administrate Internal Expectations Report costs against Manage the Create L10N Assets performance long term and manage quality and Glossaries and TMs strategic effect of assets emerging markets Creativity Administrate Review and Feedback Facilitate direct and instant Administer Costs Review and and Invoicing Feedback cycles l Company confidential – distribution prohibited without permission
    • Localization 2.0: Bridging the Human Communication Gap Set of Core Centralized Tools MT, Glossary, Chat, TM’s, Authoring, QA Checkers A Unique Platform SaaS enabled for instant, massively , y scalable, massively upgradable and globally accessible Web 2.0 and AJAX capable for real time customization and complete connectivity i i d l i i OPEN Any vendor (based on quality of service) Any resource type (independent, amateur, MT or hybrid) Any A partner – new t h l i t technologies, systems t and resources
    • A quite revolution Localization 2.0 for business: Imagine a world where you communicate more accurately, more timely and more consistently to your global customers Imagine a world where you spend less money and save time getting the job done and more time thinking about the value and opportunity of the global target market Localization 2.0 for individuals: Imagine what an India full version of Wikipedia could achieve for a populous desperate for reform Imagine what free Cisco Network training in 120 languages can do to advance the availability of basic tools and information in the world Imagine what the S Smithsonian and the free MIT course have to offer f ff the world Company confidential – distribution prohibited without permission
    • Knowledge Center www.lionbridge.com Download White Papers • Building Stronger Brands Around the World: A Guide to Effective Global Marketing • Strengthening Global Brands: Key Steps for Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for Developing your International Online Brand View Webinars • Web Globalization Trends to Watch • The Art and Science of Global Navigation • The Best Global Web Sites (and Why) Company confidential – distribution prohibited without permission
    • Lionbridge leads the Industry and responds to Global Trends with Innovation Outsource more than 1 Billion “words” per year to third party translators World s World’s largest global database of in country in-country translation resources pre-qualified for language and domain expertise supporting up to 170 languages Extension of global contract workforce E t i f l b l t t kf beyond just translation to include web raters 1,900 active in-country web raters Adding a new rater every 93 minutes New opportunities to embrace “community” based translation resources 500 thousand translators in the world accessing work via th W b i k i the Web May include students and freelancers who can deliver high quality translation at lower cost
    • Localization 2.0 Communities Open new channels of real time dialogue with customers Human Translations for ‘free’ in the right environments Promote loyalty and trust Offer critical development information Open new, previously unsupportable global markets Company confidential – distribution prohibited without permission
    • Localization 2.0 Technology Platforms SaaS architecture take static assets and deliver them real time in multi tenant environments SaaS S S architectures support massively synchronous access t assets hit t t i l h to t allowing instant interactive review and content development – instantly available to everyone you want it to be AJAX limits unnecessary information flow speeding response times li it i f ti fl di ti and providing required flexibility for hundreds of interface customizations Web W b services li k content providers, repositories and all possible i link t t id it i d ll ibl language engines to the ecosystem (including professional LSPs to the platform) Company confidential – distribution prohibited without permission
    • Localization 2.0 Localization 2.0: Tools and Resources Take Away Summary y Portals & Workflow Centralized Assets Machine Translation and Human Hybrid Communities SaaS enabled Delivery Platforms Company confidential – distribution prohibited without permission
    • A Window of Opportunity Each component set of the Localization 2.0 ecosystem will be covered in a separate webinar y p – giving a more detailed and lead guide on what is possible and what best practices have achieved to date. Company confidential – distribution prohibited without permission
    • “Crowdsourcing”: Crowdsourcing”: People, Processes and Tools People: Processes: Technology: • I iti ll recruited professional Initially it d f i l • Web based payment methods Web-based pa ment • SaaS-oriented translation memory, translators as needed to enable efficient processing of embedded terminology control, and support growing business high volumes of transactions to machine translation automatically across multiple languages each resource normalizes output across the crowd • Grew a database of more • Recruiting method engaged • SaaS oriented architecture SaaS-oriented than 10,000 “Certified by based on need and degree of eliminates deployment costs and Lionbridge” professionals local penetration challenge version control issues ensuring all spanning dozens of vertical resources are “live” on latest features and functional domains Targeted Newspapers Job Centres Specialised In-Country In Country & • Chat functions and query q y Language • Translation Units established Websites Schools management allow crowd to self- to form dedicated teams of align efforts Intensive University freelancers in support of Exam Networks Support specific engagements Recruitment • All systems are web-based and scale Techniques “Refer a In-Country y on a grid architecture so bandwidth • Now expanding sourcing Now, Friend Recruiter and l d latency d not i do impede d Scheme” Model model to the “community” at production environment. Pace is set large, especially for non- Discussion Rater by the crowd, not the platform strategic language markets Forums Re-Vamped Surveys Advert