Secrets of the Best Global Websites 
S        f h B Gl b l W b i

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Introductions

                                              John Yunker
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       Global Scale                                                 Market Leadership
         4,600 e...
Define “Best”

           Global Reach: How many languages does the web site support? 




Company confidential – distribu...
Define “Best”

           Global Reach: How many languages does the web site support? 

           Global Navigation: How ...
Define “Best”

           Global Reach: How many languages does the web site support? 

           Global Navigation: How ...
Define “Best”

           Global Reach: How many languages does the web site support? 

           Global Navigation: How ...
Define “Best”

           Global Reach: How many languages does the web site support? 

           Global Navigation: How ...
Company confidential – distribution prohibited without permission
Best Global Websites




Company confidential – distribution prohibited without permission
Best Global Websites

           40+ languages




Company confidential – distribution prohibited without permission
Best Global Websites

           40+ languages
           Excellent global consistency
           Excellent global consist...
Best Global Websites

           40+ languages
           Excellent global consistency
           Excellent global consist...
Best Global Websites

           40+ languages
           Excellent global consistency
           Excellent global consist...
Best Global Websites

           40+ languages
           Excellent global consistency
           Excellent global consist...
The Internet connects 
                                      computers. 
                                         Language...
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Global design is
                                                    Global design is
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The Best Global Websites




Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Exceptions to the rule




Company confidential – distribution prohibited without permission
Exceptions to the rule




Company confidential – distribution prohibited without permission
Exceptions to the rule




Company confidential – distribution prohibited without permission
Exceptions to the rule




Company confidential – distribution prohibited without permission
If they can’t find it,
                                           If they can’t find it
                                  ...
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Country codes today:




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Country codes tomorrow:




                 Internationalized Domain 
                        (     )
                 Na...
Localization is
                                                     Localization is
                                     ...
Localization is…


                                                                    Language


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Localization is details

           Currencies
            Measurement systems
            Date and time formats
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Localization is details

           Currencies
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            Date and time formats
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Localization is content


                                                                    About the 
                 ...
Most local content is never translated




Company confidential – distribution prohibited without permission
Most local content is never translated




Company confidential – distribution prohibited without permission
Most local content is never translated




Company confidential – distribution prohibited without permission
Social is now on the home page




Company confidential – distribution prohibited without permission
Social is now on the home page




Company confidential – distribution prohibited without permission
Social is now on the home page




Company confidential – distribution prohibited without permission
John Yunker
                      jyunker@bytelevel.com
                      jyunker@bytelevel com
                      ...
Mark Your Calendars!




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Knowledge Center



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                                                                    John Yunker
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Secrets of the Best Global Websites

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Originally a live one-hour webcast, this presentation will draw on findings from 2010 Web Globalization Report Cards and provide insights on the best global web sites, highlighting language trends, navigation tips and emerging trends. Websites profiled include Facebook, Apple, Starbucks, and more.

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Secrets of the Best Global Websites

  1. 1. Secrets of the Best Global Websites  S f h B Gl b l W b i Join us in tweeting this webinar #LIOX @Lionbridge @johnyunker Presented by John Yunker Moderated by Paula Shannon May 2010
  2. 2. Housekeeping Disable pop‐up blockers (recommended) ‘Help’ button on the webinar console or  http://webcast.on24.com/clients/help/index.html  http://webcast.on24.com/clients/help/index.html Request slides: marketing@lionbridge.com,  webinars@lionbridge.com ‘Question’ box in lower left corner ‘Q ti ’ b i l l ft Follow‐up email with link to on‐demand recording Follow up email with link to on demand recording Company confidential – distribution prohibited without permission
  3. 3. Introductions John Yunker Co‐founder, Byte Level Research, Author  jyunker@bytelevel.com jyunker@bytelevel com John Yunker consults with many of the world’s leading multinational  companies, providing Web globalization training and benchmarking  services  He has authored a number of landmark reports, including  The Web Globalization Report Card Paula Shannon Paula Shannon CSO, SVP and General Manager, Lionbridge Paula.Shannon@lionbridge.com More than 23 years experience in the translation and localization  More than 23 years experience in the translation and localization industry Responsible for sites in 26+ countries, driving new services and  sustainable solutions, ensuring the continued delivery of innovation  and execution excellence to a broad range of Global 1000 customers d ti ll t b d f Gl b l 1000 t Company confidential – distribution prohibited without permission
  4. 4. About Lionbridge Global Scale Market Leadership 4,600 employees 26 countries Leader in $14B services industry • Global network of 25,000 translators • Translation and adaptation of products and content for international markets Hosted Technology Global Clients Web-based language technology W bb dl t h l Recurring relationships with 500+ platform global clients • Enhances competitive advantage • 80% of revenue comes from recurring clients • Drives efficiency • 12 of the Fortune 20 companies are client Company confidential – distribution prohibited without permission
  5. 5. Define “Best” Global Reach: How many languages does the web site support?  Company confidential – distribution prohibited without permission
  6. 6. Define “Best” Global Reach: How many languages does the web site support?  Global Navigation: How easily can visitors, regardless of their language,  g y , g g g , find localized content? Company confidential – distribution prohibited without permission
  7. 7. Define “Best” Global Reach: How many languages does the web site support?  Global Navigation: How easily can visitors, regardless of their language,  g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and  feel? And is it also locally flexible? Company confidential – distribution prohibited without permission
  8. 8. Define “Best” Global Reach: How many languages does the web site support?  Global Navigation: How easily can visitors, regardless of their language,  g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and  feel? And is it also locally flexible? Localization: How relevant is the  web site to the user s culture and  web site to the user’s culture and country? Community ocali ation: Community Localization:  Does the site support locally  generated content and foster  community? Company confidential – distribution prohibited without permission
  9. 9. Define “Best” Global Reach: How many languages does the web site support?  Global Navigation: How easily can visitors, regardless of their language,  g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and  feel? And is it also locally flexible? Localization: How relevant is the  web site to the user s culture and  web site to the user’s culture and country? Community ocali ation: Community Localization:  Does the site support locally  generated content and foster  community? Company confidential – distribution prohibited without permission
  10. 10. Company confidential – distribution prohibited without permission
  11. 11. Best Global Websites Company confidential – distribution prohibited without permission
  12. 12. Best Global Websites 40+ languages Company confidential – distribution prohibited without permission
  13. 13. Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Company confidential – distribution prohibited without permission
  14. 14. Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Company confidential – distribution prohibited without permission
  15. 15. Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization Company confidential – distribution prohibited without permission
  16. 16. Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization Global community engagement Company confidential – distribution prohibited without permission
  17. 17. The Internet connects  computers.  Language connects  people. Company confidential – distribution prohibited without permission
  18. 18. Company confidential – distribution prohibited without permission
  19. 19. Company confidential – distribution prohibited without permission
  20. 20. Company confidential – distribution prohibited without permission
  21. 21. Company confidential – distribution prohibited without permission
  22. 22. Global design is Global design is less design g Company confidential – distribution prohibited without permission
  23. 23. Company confidential – distribution prohibited without permission
  24. 24. The Best Global Websites Company confidential – distribution prohibited without permission
  25. 25. Company confidential – distribution prohibited without permission
  26. 26. Company confidential – distribution prohibited without permission
  27. 27. Company confidential – distribution prohibited without permission
  28. 28. Company confidential – distribution prohibited without permission
  29. 29. Company confidential – distribution prohibited without permission
  30. 30. Company confidential – distribution prohibited without permission
  31. 31. Company confidential – distribution prohibited without permission
  32. 32. Company confidential – distribution prohibited without permission
  33. 33. Company confidential – distribution prohibited without permission
  34. 34. Company confidential – distribution prohibited without permission
  35. 35. Company confidential – distribution prohibited without permission
  36. 36. Exceptions to the rule Company confidential – distribution prohibited without permission
  37. 37. Exceptions to the rule Company confidential – distribution prohibited without permission
  38. 38. Exceptions to the rule Company confidential – distribution prohibited without permission
  39. 39. Exceptions to the rule Company confidential – distribution prohibited without permission
  40. 40. If they can’t find it, If they can’t find it it doesn’t exist Company confidential – distribution prohibited without permission
  41. 41. Company confidential – distribution prohibited without permission
  42. 42. Company confidential – distribution prohibited without permission
  43. 43. Company confidential – distribution prohibited without permission
  44. 44. Company confidential – distribution prohibited without permission
  45. 45. Country codes today: Company confidential – distribution prohibited without permission
  46. 46. Country codes tomorrow: Internationalized Domain  ( ) Names (IDNs) are here! Company confidential – distribution prohibited without permission
  47. 47. Localization is Localization is 10% translation Company confidential – distribution prohibited without permission
  48. 48. Localization is… Language Culture Demographic Niche Company confidential – distribution prohibited without permission
  49. 49. Localization is details Currencies Measurement systems Date and time formats D d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission
  50. 50. Localization is details Currencies Measurement systems Date and time formats D d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission
  51. 51. Localization is content About the  Product/   Product/ Service Translated About Us Support User Generated Community Company confidential – distribution prohibited without permission
  52. 52. Most local content is never translated Company confidential – distribution prohibited without permission
  53. 53. Most local content is never translated Company confidential – distribution prohibited without permission
  54. 54. Most local content is never translated Company confidential – distribution prohibited without permission
  55. 55. Social is now on the home page Company confidential – distribution prohibited without permission
  56. 56. Social is now on the home page Company confidential – distribution prohibited without permission
  57. 57. Social is now on the home page Company confidential – distribution prohibited without permission
  58. 58. John Yunker jyunker@bytelevel.com jyunker@bytelevel com twitter.com/johnyunker Company confidential – distribution prohibited without permission
  59. 59. Mark Your Calendars! Company confidential – distribution prohibited without permission
  60. 60. Knowledge Center Download White Papers • Building Stronger Brands Around the World: A Guide  to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for  Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for  Developing your International Online Brand l i i l O li d View Webinars On‐Demand • Localizing for the Chinese Market • Going Global with Multimedia: Best Practices for  Localizing Multimedia  • Mastering Multilingual Marketing Company confidential – distribution prohibited without permission
  61. 61. Questions?  John Yunker J h Y k jyunker@bytelevel.com Twitter.com/johnyunker www.GlobalByDesign.com Gl b lB D i Paula Shannon paula.shannon@lionbridge.com twitter.com/PaulaBShannon Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge p // / g http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission

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