Reducing Total Cost of Global Content Development
 

Reducing Total Cost of Global Content Development

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Originally a one-hour webcast, this presentation will explain why an integrated XML authoring approach between content development and translation is rapidly emerging as a recognized best practice for ...

Originally a one-hour webcast, this presentation will explain why an integrated XML authoring approach between content development and translation is rapidly emerging as a recognized best practice for global content authoring. This webinar will provide an actionable framework to benchmark your own progress and planning around the transition to or consideration of an integrated xml authoring environment.

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Reducing Total Cost of Global Content Development Reducing Total Cost of Global Content Development Presentation Transcript

  • Reducing Total Cost of Global Content Development Reducing Total Cost of Global Content Development Join us in tweeting this webinar #LIOX  @Lionbridge  @KathleenBostick Presented By Paul Trotter and Nicholas McMahon April 2010
  • Housekeeping Disable pop‐up blockers (recommended) ‘Help’ button on the webinar console or  http://webcast.on24.com/clients/help/index.html  http://webcast.on24.com/clients/help/index.html Request slides: marketing@lionbridge.com,  webinars@lionbridge.com ‘Question’ box in lower left corner ‘Q ti ’ b i l l ft Follow‐up email with link to on‐demand recording Follow up email with link to on demand recording Company confidential – distribution prohibited without permission
  • Introductions Paul Trotter Founder and CEO of Author‐it Software Corporation  paul.trotter@author it.com paul.trotter@author‐it.com Applies his problem solving talents to the day to day issues that people  face in creating, managing and delivering content. Regarded as a visionary within the industry, Paul is a popular speaker at  events all over the world on topics ranging from technical writing and help  f authoring to content management and localization.  Nicholas McMahon VP, Global Technology Solutions, Lionbridge nicholas.mcmahon@lionbridge.com Over 14 years experience working with some of the world’s most  O 14 i ki ih f h ld’ successful global organizations  Provided strategic and tactical global leadership as a foundational  executive for two US divisions of European companies, as well as a VAR  business  Company confidential – distribution prohibited without permission
  • About Lionbridge Global Scale Market Leadership 4,600 employees 26 countries Leader in $14B services industry • Global network of 25,000 translators • Translation and adaptation of products and content for international markets Hosted Technology Global Clients Web-based language technology W bb dl t h l Recurring relationships with 500+ platform global clients • Enhances competitive advantage • 80% of revenue comes from recurring clients • Drives efficiency • 12 of the Fortune 20 companies are client Company confidential – distribution prohibited without permission
  • Agenda p Enterprise Content Pollution  Best Practices for Cleaning the River Controlled Authoring and Localization in Practice Call to Action Company confidential – distribution prohibited without permission
  • Content Content starts pure  Consistent.  Singular. Concise. g Company confidential – distribution prohibited without permission
  • The Content River Company confidential – distribution prohibited without permission
  • Up‐Stream Content Pollution Product  Marketing Company confidential – distribution prohibited without permission
  • Up‐Stream Content Pollution Product  Marketing Customer  Support Company confidential – distribution prohibited without permission
  • Up‐Stream Content Pollution Product  Marketing Customer  Support Product Line P d Li 1 Company confidential – distribution prohibited without permission
  • Up‐Stream Content Pollution Product  Product Line Marketing 2 Customer  Support Product Line P d Li 1 Company confidential – distribution prohibited without permission
  • Up‐Stream Content Pollution Product  Product Line Marketing 2 Customer  Support Product Line P d Li 1 Diff t f t •Different source formats •Inconsistent terminology •Excessive new content Excessive new content  creation •Cross department  Company confidential – distribution prohibited without permission
  • Down‐stream Content Pollution Vendor 1 Company confidential – distribution prohibited without permission
  • Down‐stream Content Pollution Vendor 1 Vendor 2 Vendor 2 Company confidential – distribution prohibited without permission
  • Down‐stream Content Pollution •Inconsistent TM Versions • TM application and update TM application and update  delay •Inconsistent TM and Term  application pp • Silo’d new content approach Vendor 1 Vendor 2 Vendor 2 Company confidential – distribution prohibited without permission
  • Content Pollution Impacts Product  Marketing Product Line 2 Customer  Support Product Line 1 Vendor 1 Vendor 2 Company confidential – distribution prohibited without permission
  • Polluted content is difficult to use  Removing Content Pollution Removing Content Pollution Per Project Exponentially increases cost Exponentially increases cost &  &  Decreases productive output Decreases productive output Company confidential – distribution prohibited without permission
  • Agenda Best Practices for Cleaning the River Company confidential – distribution prohibited without permission
  • Creating Up‐stream content purity Centralizing content creation Centralizing content creation Enforcing standards Promoting reuse of content Separating content from  format Connecting authors to global  Connecting authors to global content Company confidential – distribution prohibited without permission
  • Creating Down‐stream content purity Centralizing language assets Centralizing language assets Work in a collaborative LIVE  translation framework translation framework Integrate and automate TM  and glossary d l Unify translation platform Company confidential – distribution prohibited without permission
  • Connecting upstream and downstream eliminates 90% of  content pollution API Integration creates direct flow between application and service Centralizes language assets across supply chain Dramatically improves content reuse at source  Increased utilization of language assets Reduction in time to market Increases global content production efficiency Company confidential – distribution prohibited without permission
  • Enterprise Authoring Platform Company confidential – distribution prohibited without permission
  • Agenda Controlled Authoring and Localization in Practice Company confidential – distribution prohibited without permission
  • HP Servers Success Story Company confidential – distribution prohibited without permission
  • HP Efficiency  Highlights  Company confidential – distribution prohibited without permission
  • Reuse ROI 800 Modules Server series reuse breakdown 700 600 196 172 500 Database 400 New 61% Other 435 13% 300 425 87% Project 200 26% 100 88 103 0 G4p (Sawmill) G6 (Montecristo) Modules New Reused modules (database) Reused modules (Project) Generation 6 deliverable reuse MSG User Guide Option Cards Poster New New New New 16% 10% 0% 31% Reuse Reuse Reuse 69% Reuse 84% 90% 100% Company confidential – distribution prohibited without permission
  • Virtual Connect Firmware Reuse by Major Release 800 100% 700 80% 600 se 500 60% % of reus Topics 400 300 40% 200 20% 100 0 0% 1.10 (Allies) 1.30 (Foster) 2.00 (Dover) 2.41 (Lackland) Modules New Reused modules (database) Reused modules (Project) Reuse% New% VC manager 2.41 deliverable reuse VC manager 2.41 deliverable reuse User Guide Setup and Install Command Line New New New 22% 18% 11% Reuse Reuse Reuse 78% 82% 89% Represents 100% matches in localization memories resulting in no cost Represents fuzzy or not matches in localization memories Company confidential – distribution prohibited without permission
  • Efficiency shouldn’t stop at authoring Seamless API integration to Lionbridge Freeway Automatic job creation and distribution One stop global authoring and language support Worlds largest global language solutions resource pool Company confidential – distribution prohibited without permission
  • Translation Workspace Moves the quality dialogue from email  to real time chat Eliminates Silo’d TM or  Supply pre‐translated file reconciliation Eliminates supply chain version control Increases leverage and consistency Decreases cost and time  D t d ti of translation Company confidential – distribution prohibited without permission
  • Agenda Call to Action Company confidential – distribution prohibited without permission
  • Facing the Content pollution Challenge ROI data becomes a compelling force for change  Proven end to end solution lower adoption risk Mature partnership that supports you at every step of way Content pollution is impacting your business NOW! Company confidential – distribution prohibited without permission
  • What does your content future look like, two  years from now? Company confidential – distribution prohibited without permission
  • Mark Your Calendars! Secrets of the Best Global Websites  Thursday, May 20, 2010 12:00 p.m. EDT,  6:00 p.m. CEST Company confidential – distribution prohibited without permission
  • Knowledge Center Download White Papers • Building Stronger Brands Around the World: A Guide  to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for  Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for  Developing your International Online Brand l i i l O li d View Webinars On‐Demand • Translation/Localization 101: Getting Started • The Art and Science of Global Navigation • Mastering Multilingual Marketing Company confidential – distribution prohibited without permission
  • Questions?  Paul Trotter paul.trotter@author-it.com Nicholas McMahon nicholas.mcmahon@lionbridge.com Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission