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Millennial	
  Leadership	
  
RedMan47	
  
in.linkedin.com/in/rajdeeplalvani	
  
rajdeep.lalvani@gmail.com	
  
+91	
  9811156990	
  
The	
  VIEWs	
  expressed	
  in	
  this	
  PresentaJon	
  are	
  in	
  no	
  way	
  the	
  official	
  views	
  of	
  
The	
  Times	
  of	
  India	
  and	
  should	
  not	
  be	
  interpreted	
  as	
  such.	
  
Rajdeep	
  Lalvani	
  
Associate	
  Vice	
  President	
  
The	
  Times	
  of	
  India	
  Group	
  	
  
PRE	
  
1936	
  
1937	
  -­‐	
  
1945	
  
1946	
  -­‐	
  
1964	
  	
  
1965	
  -­‐	
  
1976	
  
1977	
  -­‐	
  
1993	
  	
  
1994	
  +	
  
Please	
  select	
  the	
  appropriate	
  period	
  in	
  which	
  you	
  made	
  your	
  Parents	
  really	
  
happy	
  by	
  being	
  born	
  to	
  them!!!!	
  
Heard	
  these	
  Terms???	
  
The	
  GeneraJons	
  
Age	
   +79	
   70	
  -­‐	
  78	
   51	
  -­‐	
  69	
   39	
  -­‐	
  50	
   22	
  -­‐	
  38	
   	
  <	
  21	
  
Major	
  Events	
   WW	
  I	
  
WW	
  II	
  
Great	
  
Depression	
  
Mahatma	
  
Gandhi	
  –	
  
1920s	
  
WW	
  II	
  
Great	
  
Depression	
  
Food	
  
Ra:oning	
  
Indo-­‐China	
  
Aggression	
  ‘62	
  	
  
Civil	
  Rights	
  
Independence	
  
Women’s	
  
Libera:on	
  
Cold	
  War	
  
Colour	
  
Television	
  
Famine	
  
Vietnam	
  
Indo	
  –	
  Pak	
  
War	
  ‘65	
  &	
  ‘71	
  
Water	
  Gate	
  
MTV	
  Gen	
  
Greenpeace	
  
Drought	
  
AIDs	
  
Technology	
  
Personal	
  
Computer	
  –	
  
1981	
  
Hotmail	
  
Environment	
  
9/11	
  
26/11	
  
Gulf	
  War	
  
Afghanistan	
  
War	
  
Kargil	
  War	
  
Google	
  Glass	
  
Nano	
  
Compu:ng	
  
Major	
  Traits	
   Formal	
  
Uniform	
  
Coopera:ve	
  
Public	
  
Interest	
  
Personal	
  
Connects	
  
Respect	
  for	
  
Authority	
  
Loyal	
  
Hard	
  Work	
  
Personal	
  
Connects	
  &	
  
Telephone	
  
Explore	
  
Op:mis:c	
  
Work	
  Centric	
  &	
  
Loyalty	
  
Career	
  Defined	
  
by	
  Employer	
  
Individualis:c	
  
Flexible	
  
Rebel	
  against	
  
Authority	
  
Tech	
  
Explorers	
  
SMS	
  &	
  E-­‐Mail	
  
Tech	
  
Comfortable	
  
Family	
  Centric	
  
Op:mis:c	
  	
  
Issue	
  Ac:vist	
  
Ac:vist	
  
Connected	
  
24	
  X	
  7	
  
Mul:	
  Taskers	
  
Solu:ons	
  
crowd-­‐
sourced	
  
The	
  GeneraJons	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey	
  
PRE	
  
1936	
  
1937	
  -­‐	
  
1945	
  
1946	
  -­‐	
  
1964	
  	
  
1965	
  -­‐	
  
1976	
  
1977	
  -­‐	
  
1993	
  	
  
1994	
  +	
  
The	
  GeneraJons	
  
Age	
   +79	
   70	
  -­‐	
  78	
   51	
  -­‐	
  69	
   39	
  -­‐	
  50	
   22	
  -­‐	
  38	
   	
  <	
  21	
  
AspiraJons	
   Home	
  
Ownership	
  
Hero	
  
Job	
  Security	
  
Independence	
  
Social	
  
Standing	
  
Job	
  Security	
  
Re:rement	
  
Financial	
  
Security	
  
Work	
  Life	
  
Balance	
  
Financial	
  
Security	
  
Freedom	
  &	
  
Flexibility	
  
Security	
  	
  
Stability	
  
Signature	
  Product	
   Automobile	
   Automobile	
  
Television	
  
Automobile	
  
Home	
  Owner	
  
Television	
  
Telephone	
  
	
  
Personal	
  
Computer	
  
Internet	
  
Mobile	
  Phone	
  
Smart	
  Phone	
  
Laptop	
  
Tablet	
  
Google	
  Glass	
  
Mac	
  
Android	
  
Career	
  A^tude	
   Jobs	
  are	
  for	
  
Life	
  
Jobs	
  are	
  for	
  
Financial	
  
Stability	
  &	
  
Social	
  
Standing	
  
Employer	
  is	
  
“Annadata”	
  
Loyal	
  to	
  
Profession	
  not	
  
necessarily	
  to	
  
Organiza:on	
  
Digital	
  
Entrepreneurs	
  
–	
  Work	
  with	
  
Organiza:ons	
  
not	
  for	
  
Career	
  Mul:-­‐
Taskers	
  –	
  
Jobs	
  &	
  
Businesses	
  
Percentage	
  in	
  the	
  
Workforce	
  
NIL	
   NIL	
   15%	
   30%	
   50%	
   Part-­‐Time	
  or	
  
Internships	
  /	
  
College	
  
The	
  GeneraJons	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey	
  
PRE	
  
1936	
  
1937	
  -­‐	
  
1945	
  
1946	
  -­‐	
  
1964	
  	
  
1965	
  -­‐	
  
1976	
  
1977	
  -­‐	
  
1993	
  	
  
1994	
  +	
  
This	
  is	
  how	
  	
  it	
  LOOKS	
  TODAY	
  
•  Every	
  GeneraJon	
  sees	
  itself	
  as	
  the	
  “BEST”	
  	
  
•  And	
  no	
  doubt	
  a	
  lot	
  of	
  us	
  have	
  heard	
  endless………	
  “Hamare	
  Zaamane	
  Main	
  	
  
STATEMENTs”	
  
•  Every	
  genera5on	
  sees	
  itself	
  as	
  being	
  different	
  and	
  special,	
  however,	
  the	
  
truth	
  is	
  that	
  the	
  basic	
  DNA	
  remains	
  the	
  same,	
  it	
  is	
  the	
  way	
  we	
  think	
  and	
  
the	
  belief	
  system	
  that	
  are	
  crea5ng	
  the	
  differences.	
  And	
  these	
  differences	
  
are	
  all	
  hard	
  wired	
  into	
  our	
  brain	
  due	
  to	
  the	
  Major	
  Events	
  that	
  have	
  
happened	
  during	
  the	
  forma5ve	
  years	
  of	
  each	
  of	
  the	
  Genera5ons	
  
•  In	
  the	
  World	
  we	
  live	
  in,	
  human	
  nature	
  remains	
  more	
  or	
  less	
  the	
  same.	
  
PRE	
  1936	
  
Have	
  gone	
  out	
  
of	
  the	
  
WORKforce	
  
1937	
  -­‐	
  1945	
  
Have	
  also	
  gone	
  
out	
  of	
  the	
  
WORKforce	
  	
  
Emeritus	
  Roles	
  	
  
1946	
  -­‐	
  1964	
  	
  
The	
  Baby	
  
Boomers	
  are	
  
sJll	
  acJve	
  in	
  
the	
  
WORKforce	
  
1965	
  -­‐	
  1976	
  
Gen	
  X’rs	
  are	
  
very	
  acJve	
  
part	
  of	
  the	
  
WORKforce	
  
and	
  most	
  are	
  
in	
  Leadership	
  
roles	
  
1977	
  -­‐	
  1993	
  	
  
Millennials	
  -­‐	
  
The	
  Primary	
  
WORKforce	
  
and	
  they	
  are	
  in	
  
a	
  hurry,	
  
impa5ent	
  and	
  
more.	
  
1994	
  +	
  
StarJng	
  to	
  
come	
  of	
  Age,	
  
but	
  not	
  really	
  
in	
  the	
  
WORKforce	
  as	
  
yet	
  
2015	
  Deloiie	
  Millennial	
  Survey	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey,	
  H
Barry	
  Salzbery	
  –	
  CEO	
  of	
  Delloite	
  Global	
  	
  	
  
	
  
When looking at Career Goals, today’s Millennials are just as interested in how
a business develops its people and its contribution to society as they are in its
products and profits. To deal with this way of thinking, the Business community
needs to change the way they engage with Millennial talent or risk being left
behind.
The	
  Indian	
  Millennial	
  
•  With	
  a	
  populaJon	
  of	
  1252	
  million	
  (2013	
  World	
  Bank	
  est.)	
  we	
  
are	
  the	
  second	
  most	
  populous	
  Country	
  in	
  the	
  World	
  
marginally	
  behind	
  China.	
  
•  And	
  at	
  last	
  count	
  we	
  had	
  close	
  to	
  600	
  million	
  people	
  who	
  
would	
  fall	
  into	
  the	
  category	
  of	
  “Millennial”.	
  This	
  is	
  double	
  
the	
  populaJon	
  of	
  the	
  US.	
  
•  In	
  spite	
  of	
  the	
  a^tudes	
  and	
  lifestyles	
  that	
  describes	
  the	
  
Global	
  Millennial,	
  the	
  Indian	
  Millennial	
  brings	
  to	
  the	
  table	
  a	
  
combinaJons	
  of	
  tradiJonal	
  values	
  &	
  cultural	
  perspecJves.	
  
•  A	
  study	
  by	
  JWT	
  supports	
  this	
  and	
  have	
  coined	
  a	
  new	
  term	
  
for	
  the	
  Indian	
  Millennial	
  –	
  “Tech	
  Savvy	
  TradiJonalist”.	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey	
  
The	
  Indian	
  Millennial	
  
•  As	
  against	
  in	
  the	
  West,	
  you	
  are	
  quite	
  likely	
  to	
  find	
  the	
  Indian	
  
Millennial	
  staying	
  as	
  a	
  part	
  of	
  a	
  large	
  extended	
  family.	
  
A^tude	
  towards	
  ge^ng	
  a	
  “good	
  bargain”	
  remain	
  deeply	
  
ingrained	
  in	
  the	
  mind-­‐set.	
  
•  According	
  to	
  some	
  studies,	
  over	
  70%	
  of	
  the	
  Indian	
  Millennial	
  
support	
  tradiJon	
  and	
  preserve	
  family	
  values.	
  	
  
•  A	
  new	
  generaJon	
  of	
  Indians	
  is	
  joining	
  the	
  Workforce	
  even	
  as	
  
we	
  speak	
  and	
  trust	
  me,	
  they	
  are	
  not	
  bound	
  by	
  any	
  “dictates”	
  
that	
  were	
  bestowed	
  upon	
  us	
  like	
  –	
  developing	
  naJon,	
  
under-­‐developed,	
  poor	
  or	
  like	
  –	
  This	
  is	
  a	
  generaJon	
  of	
  
“hungry	
  for	
  success,	
  the	
  rich	
  and	
  upwardly	
  mobile.”	
  	
  	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey	
  
The	
  GeneraJons	
  
PRE	
  1936	
  
Have	
  gone	
  out	
  
of	
  the	
  
WORKforce	
  
1937	
  -­‐	
  1945	
  
Have	
  also	
  gone	
  
out	
  of	
  the	
  
WORKforce	
  	
  
Emirateus	
  
Roles	
  	
  
1994	
  +	
  
StarJng	
  to	
  
come	
  of	
  Age,	
  
but	
  not	
  really	
  
in	
  the	
  
WORKforce	
  as	
  
yet	
  
1946	
  -­‐	
  1964	
  	
  
The	
  Baby	
  
Boomers	
  are	
  
sJll	
  acJve	
  in	
  
the	
  
WORKforce	
  
1965	
  -­‐	
  1976	
  
Gen	
  X’rs	
  are	
  
very	
  acJve	
  
part	
  of	
  the	
  
WORKforce	
  
and	
  most	
  are	
  
in	
  Leadership	
  
roles	
  
1977	
  -­‐	
  1993	
  	
  
Millennials	
  -­‐	
  
The	
  Primary	
  
WORKforce	
  
and	
  they	
  are	
  in	
  
a	
  hurry,	
  
impa5ent	
  and	
  
more.	
  
•  Close	
  to	
  95%	
  of	
  the	
  WORKforce	
  	
  are	
  a	
  MIX	
  of	
  Baby	
  Boomers,	
  Gen	
  X’rs	
  
and	
  Millennials.	
  
•  And	
  the	
  biggest	
  segment	
  is	
  the	
  Millennials	
  who	
  are	
  being	
  in	
  most	
  cases	
  
being	
  managed	
  by	
  Gen	
  X’rs.	
  
•  To	
  be	
  able	
  to	
  effecJvely	
  lead	
  this	
  group,	
  we	
  need	
  to	
  win	
  the	
  hearts	
  and	
  
the	
  minds	
  of	
  this	
  group	
  –	
  and	
  to	
  do	
  that	
  we	
  need	
  to	
  understand	
  them	
  a	
  
bit	
  
Coming	
  of	
  Age!	
  
Coming	
  of	
  Age!	
  
Coming	
  of	
  Age!	
  
Millennial	
  DifferenJaJon	
  
Within	
  the	
  Millennial	
  GeneraJon	
  also	
  there	
  are	
  two	
  disJnct	
  groups	
  –	
  The	
  
Younger	
  &	
  the	
  Slightly	
  more	
  Younger!!!	
  
21	
  years	
  –	
  27	
  years	
  
28	
  years	
  –	
  37	
  years	
  
	
  
DIGITAL	
  SURROUND	
  
The	
  Traits	
  of	
  every	
  GeneraJon	
  are	
  defined	
  by	
  
the	
  events	
  that	
  shaped	
  their	
  growing	
  up	
  years.	
  
In	
  this	
  case	
  Digital	
  has	
  shaped	
  their	
  World	
  View	
  
–	
  They	
  are	
  always	
  on	
  and	
  connected,	
  
Technology	
  is	
  their	
  SKIN	
  
DIGITAL	
  SURROUND	
  
99%	
  own	
  Smartphones	
  &	
  
connected	
  24	
  X	
  7	
  
Text,	
  Whatsapp,	
  Re-­‐Tweet	
  &	
  
Likes	
  are	
  their	
  Life	
  
Social	
  Media	
  &	
  EmoJcon	
  Life	
  
Crowd-­‐Sourced	
  decision-­‐
making	
  
Obsessed	
  with	
  PercepJon	
  
Have	
  their	
  OWN	
  website	
  and	
  
or	
  Blogs	
  
	
  
HBR	
  
•  Jeanne	
  C	
  Meister	
  &	
  Karie	
  
Willyerd	
  published	
  an	
  ar:cle	
  
5	
  years	
  ago	
  in	
  HBR	
  that	
  the	
  
makeup	
  of	
  the	
  global	
  
workforce	
  was	
  undergoing	
  a	
  
shif	
  and	
  in	
  four	
  years,	
  
Millennials	
  would	
  account	
  
for	
  over	
  50%	
  of	
  the	
  
workforce.	
  
•  The	
  ar:cle	
  also	
  highlighted	
  
the	
  TOP	
  5	
  requirements	
  
Millennials	
  had	
  and	
  these	
  
are	
  a	
  reality	
  in	
  todays	
  world	
  
Source	
  of	
  InformaJon	
  -­‐	
  The	
  Indian	
  Millennial,	
  JWT	
  Study,	
  TISS	
  Survey,
….from	
  their	
  
Boss	
  
….from	
  their	
  
Company	
  
….to	
  Learn	
  
Help	
  me	
  
Navigate	
  my	
  
Career	
  Path	
  
Will	
  develop	
  
my	
  skills	
  for	
  
the	
  Future	
  
Technical	
  Skills	
  
in	
  my	
  area	
  of	
  
exper:se	
  
Will	
  give	
  me	
  
straight	
  
feedback	
  
Has	
  strong	
  
Values	
  
Self	
  
Management	
  
&	
  personal	
  
produc:vity	
  
Mentor	
  &	
  
Coach	
  me	
  
Customized	
  
benefits	
  &	
  
rewards	
  
Leadership	
  
Sponsored	
  
formal	
  
development	
  
programs	
  
Work	
  –	
  Life	
  
balance	
  
Industry	
  &	
  
Func:onal	
  
Knowledge	
  
Is	
  comfortable	
  
with	
  flexible	
  
schedules	
  
Clear	
  Career	
  
Path	
  
Crea:vity	
  &	
  
Innova:on	
  
Strategies	
  
•  Millennials	
  view	
  WORK	
  as	
  a	
  key	
  part	
  of	
  Life	
  
•  They	
  also	
  want	
  to	
  find	
  WORK	
  that	
  is	
  personally	
  fulfilling	
  
•  Want	
  to	
  WORK	
  to	
  make	
  new	
  friends,	
  learn	
  new	
  skills	
  and	
  connect	
  to	
  
a	
  larger	
  purpose	
  
•  In	
  a	
  Sense,	
  they	
  are	
  looking	
  at	
  TOTAL	
  FULFILLMENT	
  
•  They	
  want	
  Leadership	
  Roles	
  
•  They	
  want	
  to	
  be	
  Mentored	
  –	
  not	
  lectured	
  too	
  
•  They	
  Want	
  to	
  be	
  Coached	
  through	
  their	
  Mental	
  minefield	
  
•  The	
  are	
  looking	
  for	
  conJnuous	
  learning	
  and	
  consequent	
  growth	
  
•  They	
  want	
  to	
  be	
  Socially	
  Responsible	
  
•  They	
  want	
  to	
  try	
  and	
  belong	
  as	
  a	
  community	
  
•  They	
  Want	
  to	
  Be:	
  
–  Approachable,	
  Open	
  &	
  Transparent	
  
–  Ethical,	
  Fair,	
  Honest	
  &	
  Trustworthy	
  
–  AnalyJcal	
  
•  They	
  Want	
  to	
  Do	
  
–  Develop	
  Skills	
  
–  Inspire,	
  Encourage	
  &	
  MoJvate	
  
–  Treat	
  others	
  with	
  respect	
  &	
  dignity	
  
–  Foster	
  an	
  Inclusive	
  Environment	
  
•  They	
  Want	
  to	
  Communicate	
  
–  Clearly	
  arJculate	
  thoughts,	
  opinions	
  and	
  Ideas	
  
–  Have	
  truthful	
  &	
  transparent	
  conversaJons	
  
–  Solicit,	
  accept	
  and	
  take	
  acJon	
  based	
  on	
  subordinate	
  feedback	
  
In	
  Summary	
  
Millennial Leadership Trends

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Millennial Leadership Trends

  • 2. RedMan47   in.linkedin.com/in/rajdeeplalvani   rajdeep.lalvani@gmail.com   +91  9811156990   The  VIEWs  expressed  in  this  PresentaJon  are  in  no  way  the  official  views  of   The  Times  of  India  and  should  not  be  interpreted  as  such.   Rajdeep  Lalvani   Associate  Vice  President   The  Times  of  India  Group    
  • 3. PRE   1936   1937  -­‐   1945   1946  -­‐   1964     1965  -­‐   1976   1977  -­‐   1993     1994  +   Please  select  the  appropriate  period  in  which  you  made  your  Parents  really   happy  by  being  born  to  them!!!!  
  • 5. The  GeneraJons   Age   +79   70  -­‐  78   51  -­‐  69   39  -­‐  50   22  -­‐  38    <  21   Major  Events   WW  I   WW  II   Great   Depression   Mahatma   Gandhi  –   1920s   WW  II   Great   Depression   Food   Ra:oning   Indo-­‐China   Aggression  ‘62     Civil  Rights   Independence   Women’s   Libera:on   Cold  War   Colour   Television   Famine   Vietnam   Indo  –  Pak   War  ‘65  &  ‘71   Water  Gate   MTV  Gen   Greenpeace   Drought   AIDs   Technology   Personal   Computer  –   1981   Hotmail   Environment   9/11   26/11   Gulf  War   Afghanistan   War   Kargil  War   Google  Glass   Nano   Compu:ng   Major  Traits   Formal   Uniform   Coopera:ve   Public   Interest   Personal   Connects   Respect  for   Authority   Loyal   Hard  Work   Personal   Connects  &   Telephone   Explore   Op:mis:c   Work  Centric  &   Loyalty   Career  Defined   by  Employer   Individualis:c   Flexible   Rebel  against   Authority   Tech   Explorers   SMS  &  E-­‐Mail   Tech   Comfortable   Family  Centric   Op:mis:c     Issue  Ac:vist   Ac:vist   Connected   24  X  7   Mul:  Taskers   Solu:ons   crowd-­‐ sourced   The  GeneraJons   Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey   PRE   1936   1937  -­‐   1945   1946  -­‐   1964     1965  -­‐   1976   1977  -­‐   1993     1994  +  
  • 6. The  GeneraJons   Age   +79   70  -­‐  78   51  -­‐  69   39  -­‐  50   22  -­‐  38    <  21   AspiraJons   Home   Ownership   Hero   Job  Security   Independence   Social   Standing   Job  Security   Re:rement   Financial   Security   Work  Life   Balance   Financial   Security   Freedom  &   Flexibility   Security     Stability   Signature  Product   Automobile   Automobile   Television   Automobile   Home  Owner   Television   Telephone     Personal   Computer   Internet   Mobile  Phone   Smart  Phone   Laptop   Tablet   Google  Glass   Mac   Android   Career  A^tude   Jobs  are  for   Life   Jobs  are  for   Financial   Stability  &   Social   Standing   Employer  is   “Annadata”   Loyal  to   Profession  not   necessarily  to   Organiza:on   Digital   Entrepreneurs   –  Work  with   Organiza:ons   not  for   Career  Mul:-­‐ Taskers  –   Jobs  &   Businesses   Percentage  in  the   Workforce   NIL   NIL   15%   30%   50%   Part-­‐Time  or   Internships  /   College   The  GeneraJons   Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey   PRE   1936   1937  -­‐   1945   1946  -­‐   1964     1965  -­‐   1976   1977  -­‐   1993     1994  +  
  • 7. This  is  how    it  LOOKS  TODAY   •  Every  GeneraJon  sees  itself  as  the  “BEST”     •  And  no  doubt  a  lot  of  us  have  heard  endless………  “Hamare  Zaamane  Main     STATEMENTs”   •  Every  genera5on  sees  itself  as  being  different  and  special,  however,  the   truth  is  that  the  basic  DNA  remains  the  same,  it  is  the  way  we  think  and   the  belief  system  that  are  crea5ng  the  differences.  And  these  differences   are  all  hard  wired  into  our  brain  due  to  the  Major  Events  that  have   happened  during  the  forma5ve  years  of  each  of  the  Genera5ons   •  In  the  World  we  live  in,  human  nature  remains  more  or  less  the  same.   PRE  1936   Have  gone  out   of  the   WORKforce   1937  -­‐  1945   Have  also  gone   out  of  the   WORKforce     Emeritus  Roles     1946  -­‐  1964     The  Baby   Boomers  are   sJll  acJve  in   the   WORKforce   1965  -­‐  1976   Gen  X’rs  are   very  acJve   part  of  the   WORKforce   and  most  are   in  Leadership   roles   1977  -­‐  1993     Millennials  -­‐   The  Primary   WORKforce   and  they  are  in   a  hurry,   impa5ent  and   more.   1994  +   StarJng  to   come  of  Age,   but  not  really   in  the   WORKforce  as   yet  
  • 8. 2015  Deloiie  Millennial  Survey   Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey,  H Barry  Salzbery  –  CEO  of  Delloite  Global         When looking at Career Goals, today’s Millennials are just as interested in how a business develops its people and its contribution to society as they are in its products and profits. To deal with this way of thinking, the Business community needs to change the way they engage with Millennial talent or risk being left behind.
  • 9. The  Indian  Millennial   •  With  a  populaJon  of  1252  million  (2013  World  Bank  est.)  we   are  the  second  most  populous  Country  in  the  World   marginally  behind  China.   •  And  at  last  count  we  had  close  to  600  million  people  who   would  fall  into  the  category  of  “Millennial”.  This  is  double   the  populaJon  of  the  US.   •  In  spite  of  the  a^tudes  and  lifestyles  that  describes  the   Global  Millennial,  the  Indian  Millennial  brings  to  the  table  a   combinaJons  of  tradiJonal  values  &  cultural  perspecJves.   •  A  study  by  JWT  supports  this  and  have  coined  a  new  term   for  the  Indian  Millennial  –  “Tech  Savvy  TradiJonalist”.   Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey  
  • 10. The  Indian  Millennial   •  As  against  in  the  West,  you  are  quite  likely  to  find  the  Indian   Millennial  staying  as  a  part  of  a  large  extended  family.   A^tude  towards  ge^ng  a  “good  bargain”  remain  deeply   ingrained  in  the  mind-­‐set.   •  According  to  some  studies,  over  70%  of  the  Indian  Millennial   support  tradiJon  and  preserve  family  values.     •  A  new  generaJon  of  Indians  is  joining  the  Workforce  even  as   we  speak  and  trust  me,  they  are  not  bound  by  any  “dictates”   that  were  bestowed  upon  us  like  –  developing  naJon,   under-­‐developed,  poor  or  like  –  This  is  a  generaJon  of   “hungry  for  success,  the  rich  and  upwardly  mobile.”       Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey  
  • 12. PRE  1936   Have  gone  out   of  the   WORKforce   1937  -­‐  1945   Have  also  gone   out  of  the   WORKforce     Emirateus   Roles     1994  +   StarJng  to   come  of  Age,   but  not  really   in  the   WORKforce  as   yet   1946  -­‐  1964     The  Baby   Boomers  are   sJll  acJve  in   the   WORKforce   1965  -­‐  1976   Gen  X’rs  are   very  acJve   part  of  the   WORKforce   and  most  are   in  Leadership   roles   1977  -­‐  1993     Millennials  -­‐   The  Primary   WORKforce   and  they  are  in   a  hurry,   impa5ent  and   more.   •  Close  to  95%  of  the  WORKforce    are  a  MIX  of  Baby  Boomers,  Gen  X’rs   and  Millennials.   •  And  the  biggest  segment  is  the  Millennials  who  are  being  in  most  cases   being  managed  by  Gen  X’rs.   •  To  be  able  to  effecJvely  lead  this  group,  we  need  to  win  the  hearts  and   the  minds  of  this  group  –  and  to  do  that  we  need  to  understand  them  a   bit   Coming  of  Age!  
  • 15. Millennial  DifferenJaJon   Within  the  Millennial  GeneraJon  also  there  are  two  disJnct  groups  –  The   Younger  &  the  Slightly  more  Younger!!!   21  years  –  27  years   28  years  –  37  years    
  • 16. DIGITAL  SURROUND   The  Traits  of  every  GeneraJon  are  defined  by   the  events  that  shaped  their  growing  up  years.   In  this  case  Digital  has  shaped  their  World  View   –  They  are  always  on  and  connected,   Technology  is  their  SKIN  
  • 17. DIGITAL  SURROUND   99%  own  Smartphones  &   connected  24  X  7   Text,  Whatsapp,  Re-­‐Tweet  &   Likes  are  their  Life   Social  Media  &  EmoJcon  Life   Crowd-­‐Sourced  decision-­‐ making   Obsessed  with  PercepJon   Have  their  OWN  website  and   or  Blogs    
  • 18.
  • 19. HBR   •  Jeanne  C  Meister  &  Karie   Willyerd  published  an  ar:cle   5  years  ago  in  HBR  that  the   makeup  of  the  global   workforce  was  undergoing  a   shif  and  in  four  years,   Millennials  would  account   for  over  50%  of  the   workforce.   •  The  ar:cle  also  highlighted   the  TOP  5  requirements   Millennials  had  and  these   are  a  reality  in  todays  world   Source  of  InformaJon  -­‐  The  Indian  Millennial,  JWT  Study,  TISS  Survey, ….from  their   Boss   ….from  their   Company   ….to  Learn   Help  me   Navigate  my   Career  Path   Will  develop   my  skills  for   the  Future   Technical  Skills   in  my  area  of   exper:se   Will  give  me   straight   feedback   Has  strong   Values   Self   Management   &  personal   produc:vity   Mentor  &   Coach  me   Customized   benefits  &   rewards   Leadership   Sponsored   formal   development   programs   Work  –  Life   balance   Industry  &   Func:onal   Knowledge   Is  comfortable   with  flexible   schedules   Clear  Career   Path   Crea:vity  &   Innova:on   Strategies  
  • 20. •  Millennials  view  WORK  as  a  key  part  of  Life   •  They  also  want  to  find  WORK  that  is  personally  fulfilling   •  Want  to  WORK  to  make  new  friends,  learn  new  skills  and  connect  to   a  larger  purpose   •  In  a  Sense,  they  are  looking  at  TOTAL  FULFILLMENT   •  They  want  Leadership  Roles   •  They  want  to  be  Mentored  –  not  lectured  too   •  They  Want  to  be  Coached  through  their  Mental  minefield   •  The  are  looking  for  conJnuous  learning  and  consequent  growth   •  They  want  to  be  Socially  Responsible   •  They  want  to  try  and  belong  as  a  community  
  • 21. •  They  Want  to  Be:   –  Approachable,  Open  &  Transparent   –  Ethical,  Fair,  Honest  &  Trustworthy   –  AnalyJcal   •  They  Want  to  Do   –  Develop  Skills   –  Inspire,  Encourage  &  MoJvate   –  Treat  others  with  respect  &  dignity   –  Foster  an  Inclusive  Environment   •  They  Want  to  Communicate   –  Clearly  arJculate  thoughts,  opinions  and  Ideas   –  Have  truthful  &  transparent  conversaJons   –  Solicit,  accept  and  take  acJon  based  on  subordinate  feedback   In  Summary