LinkedIn Training for Account Executives - Phase 1

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This slideshow is Phase 1 of 3 in which I develop the necessary education to create a LinkedIn profile and utilize the growing professional network as a tool for Frontier Employees. …

This slideshow is Phase 1 of 3 in which I develop the necessary education to create a LinkedIn profile and utilize the growing professional network as a tool for Frontier Employees.
Phase 1 covers the basics on what is needed for a sturdy profile and why.

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  • 1. Linke d In Training – N ational R e gion P H AS E 1 of 3 Our Mission To be the leader in providing communications services to residential and business customers in our markets 1©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 2. Linke d In S tats • 1 50 m illion+ u s e rs , m ore th an 55 m illion from U S A • 58 ne w u s e rs p e r m inu te • E VE R Y F ortu ne 500 C E O is on Linke d In • 58% of B2B m arke te rs u s e Linke d In m ore th an any oth e r s ocial ne twork • 61 % u s e Linke d In s ole ly for ind u s try ne tworking • 62% of com p anie s u s ing Linke d In h ave acqu ire d a cu s tom e r from th e ne twork N u m b e r of G M s with ou t Linke d In accou nt: 7 N u m b e r of AE s with ou t Linke d In accou nt: 1 1 Our Mission To be the leader in providing communications services to residential and business customers in our markets 2©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 3. S te p 1 : S ign U p E nte r com p le te inform ation inclu d ing you r F rontie r e m ail accou nt for e as y contact Our Mission To be the leader in providing communications services to residential and business customers in our markets 3©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 4. S te p 2: Be gin Im p rove m e nt G u id e Linke d In h as d e ve lo p e d a p rofile im p rove m e nt gu id e to ad d inform ation to any p rofile . F ollow th e s te p s to ad d re le vant inform ation s u ch as cu rre nt p os ition, p re viou s p os itions h e ld and e d u cation b ackgrou nd . Our Mission To be the leader in providing communications services to residential and business customers in our markets 4©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 5. S te p 3: D e s crib e C u rre nt P os ition Initial inform ation e nte re d . N ow it’s tim e to ad d d e tails and d e s crip tions . Our Mission To be the leader in providing communications services to residential and business customers in our markets 5©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 6. S te p 4: P os ition D e s crip tions Th e cu rre nt p os itio n d e s crip tion is m os t vital to u s ing Linke d In. It d e s crib e s wh at you d o and can d o fo r you r LAM . A s am p le S BAE and M AE d e s crip tion are attach e d to th is p re s e ntation in th e Ap p e nd ix. Ad d itional You m ay always s kip th is s te p and d e s crip tions are com e b ack to it late r. availab le via h ttp :/ corp orate .frontie r.com / Our Mission To be the leader in providing communications services to residential and business customers in our markets 6©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 7. S te p 5: C ontinu e D e ve lop ing O nce you r initial inform ation Is e nte re d , click th e continu e im p roving b u tton to ad d ad d itio nal inform ation s u ch as a p rofile p ictu re , d ire ct co ntact inform ation and we b s ite U R Ls . Our Mission To be the leader in providing communications services to residential and business customers in our markets 7©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 8. S te p 6: U p load A P h oto It is vital to u p load a p rofe s s ional p h oto o f you rs e lf to you r p rofile . You r p h oto M U S T e xp re s s p rofe s s ionalis m . 84% of Linke d In u s e rs will not conne ct with s om e one wh o d oe s not h ave a p rofile p ictu re b e cau s e it looks like s p am * You are e as ie r to s p ot in p e rs on with a p rofile p ictu re and can e xp one ntially e xp and you r ne twork online and in p e rs on s ole ly from u p load ing a p ro fe s s ional p h oto. *Mashable.com Our Mission To be the leader in providing communications services to residential and business customers in our markets 8©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 9. S te p 7: P h oto P rivacy Make s u re to s e le ct you r p h oto vis ib ility to “E ve ryone ”. S e arch re s u lts will s h ow you r p ictu re and h e lp id e ntify wh o yo u are . Our Mission To be the leader in providing communications services to residential and business customers in our markets 9©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 10. S te p 8a: E d iting You r P rofile To e d it you r p rofile at any tim e , click th e E d it P rofile link on th e d rop d own P rofile m e nu . Our Mission To be the leader in providing communications services to residential and business customers in our markets 10©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 11. S te p 8b : E d iting You r P rofile U p on clicking th e E d it P rofile link, you r p rofile ap p e ars with e d it b u ttons in e ve ry s e ction for e as y p rofile e d iting. Our Mission To be the leader in providing communications services to residential and business customers in our markets 11©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 12. S te p 9: Ad d itional Inform ation C om p any We b s ite U R L: h ttp :/ www.frontie r.com / R e gional F ace b ook P age U R L: h ttp :/ www.face b ook.com / r / F ontie rN ational Ad d any inform ation h e re th at m ay b oos t you r cre d ib ility and p rofile . Be as d e taile d as p os s ib le with award s & grou p affiliation. O nly m e ntion p rofe s s ional ach ie ve m e nts , no p e rs o nal award s / grou p involve m e nt. Our Mission To be the leader in providing communications services to residential and business customers in our markets 12©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 13. S te p 1 0a: Ad d ing P e rs onal C ontact Inform ation At th e b ottom of you r p rofile p age wh ile in E d it P rofile m od e , th e re is an e d it P e rs onal Inform ation link. Th is allows you to ad d you r office p h one nu m b e r, office ad d re s s and b irth d ay. It is h igh ly re com m e nd e d to not ind icate you r m arital s tatu s . Our Mission To be the leader in providing communications services to residential and business customers in our markets 13©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 14. S te p 1 0b : Ad d ing P e rs onal C ontact Inform ation S p e cify th e p h one nu m b e r p rovid e d is you r work nu m b e r. U s e you r office ad d re s s only. You r b irth d ay inform ation is op tional. It ne ith e r h arm s nor b e ne fits you to ad d th at inform ation. Our Mission To be the leader in providing communications services to residential and business customers in our markets 14©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 15. S te p 1 1 a: C u s tom U R L To e as ily conne ct with p o te ntial le ad s , you can cu s tom ize you r p rofile to h ave a cu s tom U R L. It is h igh ly e ncou rage d to d o th is righ t away. C lick e d it in th e E d it P rofile m od e of you r p rofile . Our Mission To be the leader in providing communications services to residential and business customers in our markets 15©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 16. S te p 1 1 b : C u s tom U R L C lick th e “C u s tom ize you r p u b lic p rofile U R L” link. Our Mission To be the leader in providing communications services to residential and business customers in our markets 16©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 17. S te p 1 1 c: C u s tom U R L A p op u p wind ow will ap p e ar to e nte r you r cu s tom U R L. Th e gre e n ch e ck m ark ind icate s an availab le U R L. It is h igh ly e ncou rage d to u s e you r fu ll nam e . If it is not availab le , ad d a m id d le initial or m id d le nam e . D O N O T u s e you r com p any nam e o r p os ition title in you r U R L. (E x: Joh nD oe F rontie r) Our Mission To be the leader in providing communications services to residential and business customers in our markets 17©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 18. S te p 1 2a: H e ad line Your LinkedIn headline is critical as it’s the only customizable personal information people will see of you in search listings, group discussions and the home feed. When you appear in search results for instance, your name, location and headline will be the three visible bits. LinkedIn automatically defaults your headline to your current position title. Customize it to be found in keyword searches and to express your specific talents and specialties. Our Mission To be the leader in providing communications services to residential and business customers in our markets 18©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 19. S te p 1 2b : H e ad line You may find the space to edit your Headline in the general editing area where your name and location are editable. As you can see, it has been defaulted as your current position title. Our Mission To be the leader in providing communications services to residential and business customers in our markets 19©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 20. S te p 1 2c: H e ad line An example of the keywords an AE could use to develop their own branding and personalized headline. Keywords to consider: •Business Development •Account Manager •Specialist •Consultant •Sales Professional •Business Advisor •Sales and Support Specialist •Rocket Scientist •Firefighter •Cat Herder Our Mission To be the leader in providing communications services to residential and business customers in our markets 20©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 21. P h as e 1 C om p le te C ongratu lations ! You h ave a Linke d In p rofile ! N ow it is tim e to e d it you r p rofile , ad d p roj cts , ad d s kills , e e nte r s p e cific clas s e s you h ave take n, e tc. You are not conne cte d to anyone and it is an op p ortu nity to le arn th e ins and ou ts of Linke d In inclu d ing h ow to b oos t you r p rofile e ve n fu rth e r with ou t anyone s ignificantly noticing. Our Mission To be the leader in providing communications services to residential and business customers in our markets 21©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 22. Ap p e nd ix I To find more position descriptions, please visit: http://corporate.frontier.com/default.aspx?m=5&p=43 SBAE LinkedIn Position Description MAE LinkedIn Position Description •Sell individual products and integrated complex communication •Responsible for service contract renewals and servicing solutions and develop/maintain executive level relationships within the additional products to an assigned list of existing Medium businesses I serve. •Prospect both within an assigned account module for new customers Segment accounts. and Winback opportunities. This will involves generating •Develop and maintain executive level relationship within proposals/contracts and providing a consultative selling approach. In an organization including at the C-level of an providing a consultative selling approach, I work within multiple organization. territories of the Company and develop and maintain relationships with •Manage an existing base of revenue within assigned the appropriate internal resources, i.e., Sales Engineers, Regulatory, Field Operations, Product Management, Implementation and Project accounts for Renewals & Revenue Retention. Management resources. •Prospect for upgrades and additional services within •Maintain a monthly net new revenue sales quota of $4,000.00 with these assigned accounts to generate leads. accurate forecasting and reporting with a concentration on securing •Maintain current and accurate contact, opportunity and customer contracts. account information with the applicable tools provided. •Manage an existing base of revenue within assigned accounts for •Provide internal resources (including but not limited to Renewals & Revenue Retention. •Prospect for upgrades and additional services within my assigned Customer Service teams/CSA/Sales Engineers) with all accounts to generate net new recurring revenue, communicate new information required for a timely and quality installation of products and promotions, and continuous relationship building. sold services. •Proposal preparation, Billing Analysis, Contract preparation, •Support local General Managers on corporate Marketing Forecasting updates, Sales Reports, Forecasting Reports. •Provide internal resources (including but not limited to Customer and Sales initiatives; report results on a weekly basis. Service teams/CSA/Sales Engineers) with all information required for a timely and quality installation of sold services. **Please add any additional bullet points at your own discretion and change the descriptions to match your communication style. Our Mission To be the leader in providing communications services to residential and business customers in our markets 22©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 23. Ap p e nd ix II To find more position descriptions, please visit: http://corporate.frontier.com/default.aspx?m=5&p=43 General Manager LinkedIn Position Description •Operations Proficiency, Employee Relations, Community Relations, Competitive Analysis and Customer Ownership. •Foster innovation and work cross-functionally to drive performance and deliver results through customer contact and community involvement. •Direct P&L responsibility and community involvement within specified geographic area. •Provide leadership to supervisory staff and workforce of technicians that install and maintain residential and business lines, OSP cable facilities, multi-line CPE equipment, hi-cap access services, broadband services, central office/transmission equipment and digital loop carrier equipment. •Successfully drive change through an established, unionized workforce to create a customer focused, competitive workforce. •Partner with sales, marketing and regulatory organizations to evaluating new business opportunities to determine the appropriate network support costs and timeframes associated with new revenue streams. •Manage local engagement events to streamline corporate initiatives on a local scale. **Please add any additional bullet points at your own discretion and change the descriptions to match your communication style. Our Mission To be the leader in providing communications services to residential and business customers in our markets 23©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
  • 24. F u rth e r Training P h as e 2 P h as e 3 •Establishing connections •Recommendations •Commercial customers •Current coworkers and customers •Current Frontier employees •Past employers and customers •Past employers and coworkers •How to write one for others •Developing skills and specialties using •Groups Google keywords •Which groups to join •How to manage the posts and news feed •How to post updates and news •How to engage in these groups •Applications •How to post events, add a portfolio of work and other innovative application tools Our Mission To be the leader in providing communications services to residential and business customers in our markets 24©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.