Marketing 2.0 Lindsey Galloway Oklahoma Main Street
Paid Ads, PSA
Who is online?
The demographics of the US Internet population are evolving to reflect the offline population
More women and users ages 35 and older are coming online
Daily Internet usage among nearly all demographic groups is climbing.
If you aren’t online – you don’t exist
Website is no longer enough
Must engage consumers
Social Networks, Blogs, YouTube, Flickr
When are people logging on?
Average time spent online by US adults shot up to 14 hours per week in 2008, compared with 11 hours in 2007
Nearly two-thirds of adults claim they go online every day, the majority for more than one hour.
Where are they going?
Myspace, Facebook, Twitter, Linkedin
Find anything and everything!
What is Social Marketing?
Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.
Why should your business be social?
Getting new readers or subscribers
Who will eventually turn into customers
Creating transparency and connection
Other business owners, customers
Word of Mouth
Best form of advertising – you can’t buy it!
How do you become social?
Share your story!
Look and Feel
Is your website accomplishing your mission?
Potential customers / tourists look at your site
Are there things to do on your site?
People “preshop” online – can they buy on yours?
Can then give you input?
Sign up for e-news? RSS?
Are you monitoring your traffic flow?
Must be personal
People can create
Pages – Fans
Groups – Members
What are you doing?
Must follow AND be followed
“ Point” people to website
Can be linked to Facebook
Great for press releases
Could come from several people
www.wordpress.com or www.blogger.com
Good reach – can be forwarded easily
Tip: send headlines that link to articles on your site as opposed to a bulky pdf
Some things to Remember…
When people log onto to your site, see your ad, hear your radio spot, join your social network do they know it’s your organization or business before they see or hear your name?
Are they getting the same feel?
Is your message consistent?
Is your logo on everything?
Some things to Remember…
Show your personality – but keep it professional
4:1 Ratio – Talk about other four times more than yourself
Engage – don’t bombard
Sending your message over and over will get you un-fanned, un-followed and un-friended quickly
Link it all together
Social Networks point back to website which point to social networks
Add sites to email signature lines, newsletter mastheads, even print materials
Questions Thank you! Lindsey Galloway Outreach and Training Specialist Oklahoma Main Street Center [email_address]