TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014

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Daria Vedernikova and Veronika Orlovskaya, founders of TWICE digital agency, about Russian digital content market at Futur en Seine 2014, Paris 13 of June 2014

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TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014

  1. 1. Daria Vedernikova Veronika Orlovskaya TWICE digital agency 
 CONTENT Russian digital content market
  2. 2. *In digital marketing since 2006 STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS CRM PROGRAMME
  3. 3. GOOD NEWS
  4. 4. 78 MLN ! active internet users
  5. 5. AND WE ARE ! GOING TO GROW ! Regions and 55+
  6. 6. WE BECOMING ! INTERNATIONAL more content and items are purchased abroad
  7. 7. SPECIFIC
  8. 8. WE DON’T KNOW LIMITATION 56% don’t think about authors rights
  9. 9. BUT IN SOME CASES WE ARE READY TO PAY ! 25% ready to pay
  10. 10. $1,2 BLN
  11. 11. MAIL.RU! $65MLN 47%
  12. 12. VEDOMOSTI.RU! 14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION SUBSCRIPTION INCOME IS 24% OUT OF TOTAL
  13. 13. MORE TRENDS ▪ People a less afraid to purchase online and to live their data online ! ▪ Government also see a dynamics regulations of e- commerce inside and outside Russia ! ▪ And specially when we really want it spontaneous purchase increases up to 53%
  14. 14. OPPORTUNITY
  15. 15. EDUCATION
 WILL REACH 1,8 BLN $
  16. 16. KIDS CONTENT they are the most active users but don’t have a credit card
  17. 17. C2C E-COMMERCE youtube is only leader in this area
  18. 18. RUSSIA IS PREDICTABLE
  19. 19. BE AWARE WITH online@twice-agency.ru

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