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How LinkedIn can connect you with the righttalent to change the worldSocial Media on PurposeJanuary 30th
Overview LinkedIn for Good Vision and Mission 4 Ways LinkedIn Can help your organization today – Brand – Community – Knowledge – Understanding your network (that mysterious map) Talent: Board Member Connect Taproot: Pro bono Resources 2
LinkedIn connects talent withopportunity at massive scale.
Vision: Human capital is the future of philanthropy
LinkedIn for Good’s Mission Connect the talent and passion of professionals and LI Employees withopportunities to use their skills to make a positive impact on the world. 5
Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
Leveraging LinkedIn to find TALENT Board Members Employees Pro Bono Resources
Why did LinkedIn decide to launch a Board matching solution?
Board Recruitment is a large marketplace run solelyon relationship based outreach Current State 2M (approx) board seats need to be filled annually Greatest difficulty is for small to medium size NPs who lack funds and known brand Only 6% of nonprofit report they can successfully recruit right kind of board member Skill based selection is emerging as a central piece of recruitment 78% of professionals would like to join a nonprofit board 87% of HR professionals surveyed expressed interest in board service 92% of marketing professionals surveyed expressed interest in board service Serving on a board is a powerful way for professionals to develop their identity and impact 74% of board members are responsible for recruiting new board members 90% of board recruitment is done through personal and professional contacts 1 in 5 use LinkedIn to further support traditional recruitment efforts Of those using LinkedIn, 53% are satisfied with the results they have seenSources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012
In partnership with Taproot, we LISTENED to the nonprofit sector 17 focus group Met monthly with a 6 person Design panelSent a survey to 10,000 nonprofit professional
LinkedIn Board Member Connect is a programthat helps nonprofit leaders find quality board members quickly.
Making the right match with Talent Finder 1. Search with Premium facets and enhanced profile visibility 2. Reach potential matches by connecting and via InMail 3. Assess potential fit using profile data and social context DEMO: finding a CXO or VP with social marketing skills, currently working in the internet sector in the Bay Area
Management tools One click InMail Premiumsearch facets Full names and profiles for 3rd degree
LinkedIn Board Member Connect (nonprofits.linkedin.com)Next LinkedIn Board Member Connect Webinar is Feb 7th at 10am. Sign up today. 25
Success Story: LinkedIn helps build nonprofit boardsthat transform lives Building Excellent Schools (BES) supports entrepreneurs who design, found and lead charter schools in underserved communities nation wide. Opened a charter school in December and 5 out of the 9 board members were identified through Linkedin 26
Connections that are just, meaningful and important I’m Here. 27
RESOURCES Follow us on LinkedIn Follow us on Twitter: @linkedin4good Check out our new resource page: Nonprofits.linkedin.com Slideshare LIFG channel: http://www.slideshare.net/LinkedinforGood 28
If you remember nothing else…. Add the Volunteer/Causes field Sign up for the Board Member Connect program Start following Influencers on LinkedIn Be the Bridge! “Do what you do best, and network the rest” 29