Sourcing skilled volunteers through LinkedIn job postings
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Sourcing skilled volunteers through LinkedIn job postings

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Taproot presentation on how to scope skilled volunteer projects and use LinkedIn to source professionals to complete those projects

Taproot presentation on how to scope skilled volunteer projects and use LinkedIn to source professionals to complete those projects

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Sourcing skilled volunteers through LinkedIn job postings Presentation Transcript

  • 1. For Pro Bono Sourcing Skilled Volunteers through LinkedIn Job Postings LinkedIn ©2013 All Rights Reserved © Taproot Foundation 2013
  • 2. The number one reason cited by nonprofits for not using more pro Slide 2 bono  is  “not  knowing  how  to  find   quality  pro  bono  resources.” 1 1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data). © Taproot Foundation 2013
  • 3. LINKEDIN MEMBERS + SERVICE  82% of LinkedIn members expressed an interest in volunteering through member surveys  LinkedIn’s  members  have  a  desire  to  serve  – they are just waiting to be asked! Slide 3 © Taproot Foundation 2013
  • 4. IN THIS WEBINAR  What is the power of pro bono?  Learn how to use LinkedIn to post your pro bono needs KRISTIN TETI Taproot Foundation  Pro bono best-practices to consider Slide 4 − Identifying the right pro bono project and the right scope of work − Managing pro bono engagements − Screening potential skilled volunteers?  Q&A ALISON DORSEY LinkedIn © Taproot Foundation 2013
  • 5. WHAT IS PRO BONO? Services donated by professionals to Slide 5 organizations working for the public good. © Taproot Foundation 2013
  • 6. Many of the highest performing nonprofits are Powered by Pro Bono Slide 6 - generating as much as 20% of their budget in pro bono resources. © Taproot Foundation 2013
  • 7. DonorsChoose.org 20% OF BUDGET PRO BONO  American Express – pro bono/skilled volunteer team provided a landscape market analysis Slide 7  ClearChannel – donated hightraffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.  Agenda NYC – provided pro bono collateral design FOUNDED 2003 $130 MILLION DONATED 50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS “We love pro bono contributions because they encourage  involvement.” © Taproot Foundation 2013
  • 8. FIND PROFESSIONALS ON LINKEDIN Have a pro bono project in mind? Looking for a particular skill set? Interested in building relationships with skilled volunteers? LinkedIn’s  job  postings  make  it  easy  for  you  to  present  your  pro  bono  needs   to a diverse and qualified pool of professionals that want to help! Slide 8 A strategy consultant to help build your 3-year plan A part-time accountant to maintain your books A graphic designer to create a new logo © Taproot Foundation 2013
  • 9. THE PRO BONO PROCESS SCOPE SECURE MANAGE  Use LinkedIn to secure pro bono resources  Find the talented professionals you need by Slide 9 connecting with people already in your network − − − − − − Individual volunteers Corporations Professional service firms Intermediaries Trade associations Schools Process from: © Taproot Foundation 2013
  • 10. BEFORE SECURING PRO BONO  You need to identify your need, and then create a clearly defined scope of work  You need to have a sense of the kind of skills you are looking for Get specific! For example, a graphic designer and a market analyst have very different skills, butSlide might be both 10 considered part of the marketing profession.  Make the ask! © Taproot Foundation 2013
  • 11. THESE ARE NEEDS, NOT SCOPES We need to improve our marketing by developing a new social media strategy. Slide 11 We need finance help. We would like to have a better understanding of the true cost of our programs. I think we need HR help. © Taproot Foundation 2013
  • 12. SCOPING A PRO BONO PROJECT CONSIDER… IN SCOPE. What will this project accomplish? OUT OF SCOPE. What related tasks will you not do? Slide 12 COMPLETION CRITERIA. When is the project done? LOGISTICS. How long do you think the project will take? What resources will you or your pro bono provider need? © Taproot Foundation 2013
  • 13. POSTING YOUR PRO BONO NEEDS  LinkedIn’s  job  posting  functionality  will   help  you  put   the right information out there to ensure you get the right talent in return  LET’S  WALK  THROUGH  HOW  IT  W ORKS! Slide 13 © Taproot Foundation 2013
  • 14. LET’S  GET  POSTING! Slide 14 © Taproot Foundation 2013
  • 15. Slide 15 © Taproot Foundation 2013
  • 16. ESTABLISH YOUR COMPANY PAGE! 1. 2. 3. 4. Create  your  nonprofit’s  company  page Add an image, logo & short description Encourage your board members & supporters to follow you Use updates to communicate with your board members & supporters Slide 16 Over 165K nonprofits have company pages on LinkedIn © Taproot Foundation 2013
  • 17. Volunteer Financial Analyst Slide 17 LinkedIn for Good Volunteering © Taproot Foundation 2013
  • 18. Slide 18 © Taproot Foundation 2013
  • 19. Slide 19 © Taproot Foundation 2013
  • 20. SCREENING VOLUNTEERS ► Do they seem qualified for the work you need done? ► What is their job history? ► Do they have a demonstrated commitment to volunteer work or causes? ► Any   group   associations  that  suggest  they’ll   be   passionate about your organization or project area? Slide 20 ► How closely are you connected to them (social capital)? ► Do they list relevant skills? Are they endorsed for those skills? (see next slide) © Taproot Foundation 2013
  • 21. VALIDATE VOLUNTEER SKILLS Slide 21 The Skills & Expertise section  allows  you  to  review  a  potential  consultant’s   relevant skills – and  see  if  they’ve  been  “endorsed”  by  colleagues  and  friends.   © Taproot Foundation 2013
  • 22. MANAGING PRO BONO ENGAGEMENTS 5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT INVEST TIME ACT LIKE A PAYING CLIENT Slide 22 FOSTER EFFECTIVE COMMUNICATIONS SHARE ALL NEWS: BOTH GOOD AND BAD CELEBRATE BEFORE, DURING, AND AFTER © Taproot Foundation 2013
  • 23. GET STARTED  Identify  your  organization’s  professional  service   needs and get SCOPING  Check your inbox for detailed posting instructions and your free posting code  Learn more ways to use LinkedIn for your nonprofit Slide 23 − − − − Engage with supporters Create a company page Build your brand Join a LinkedIn group http://nonprofits.linkedin.com/ © Taproot Foundation 2013
  • 24. QUESTIONS? Slide 24 © Taproot Foundation 2013