Thank you all for coming today. My name is Lana Khavinson and I’m a product marketing manager here at LinkedIn. I am also a passionate advocate for the nonprofit sector and believe strongly that all nonprofits could be getting value by leveraging LinkedIn.So in the next 20 minutes, I’m going to cover a few things. First, I’ll give you an overview of LinkedIn:what is our missionhow are nonprofits represented on LIwhy we are investing in this important sector. Next, I’ll review at a high level the products & features that you and your organization should be using in order to find the right talent for your nonprofit. And by talent we mean more than just employees- and are really talking about board members, pro bono talent and more.Lastly, I’ll touch on 5 things you should do right away- today. And then you’ll get a chance to do them when you break out into your work groups.So let’s get started.
Pop quiz…If you answered yes to these questions, you’re in the right place!
LinkedIn is the largest global professional network with a mission of connecting talent with opportunity at massive scale.Sometimes talent becomes = employees but we mean more than that. We believe people, talented people are looking for all types of opportunities- traditional work, volunteer efforts, mentors etc… And at LinkedIn, we believe it helping to make those connections. With the promise that all of this will create goodness that we can all benefit from.
Why are we doubling down and focusing so heavily on the nonprofit section. Because we believe that our network has the PeopleSkillsTalentyou need in order to achieve your mission. And by helping make these connections- we achieve our mission of connecting talent to opportunity at massive scale.
But it all starts with you. This is aninmap of someone with a lot of connections. The problem is that their network is deeply connected to one another.
Now here is an example of a healthy network. This is our fearless leader Meg G. network. She has pockets of different connections- and those connections will be the key to furthering her network and helping her find the right talent that she needs.
So now you see what a healthy network should look like- how can we empower to build one?
How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? The first place to start is with a powerful profile!Once you build your profile, you’ll want to immediately start making connections and building your network. Connect with colleagues, employees, funders, volunteers, advocates, industry peers etc… The greater your network, the greater the opportunity find and connect with the right talent when you need it.
How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent. Leverage our advanced search feature!
How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Build a company page- a home for your organization. Make it easy for people to find you and unite together for your cause. Make it easy to engage with your followers and target audience. And when looking to talent- board members, pro bono talent- leverage your page and the follower base that you have built.
How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Groups are a great place to engage with members of similar experience, interest. It’s not just about you and your networkbut your next big pro bono find can be engaging in a group or could be a friend of someone engaging in a relevant group. If anything, this is yet another great way to get your name and mission out there.
Lastly, and something we are most excited about- How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Our new LIBMC program was built for exactly this purpose. It was built to empower organizations with the tools, skills and network needed to find and connect with the right talent.
So that’s a product review at a high level. Ready to get started?
Transcript of "Securing Board Members and Pro Bono talent through LinkedIn"