LinkedIn Board Connect for nonprofits

Your next development director Your future board member A real estate lawyer interested in doing pro bono work A local funder You who can support your cause Your Board Using your board’s network to achieve your mission is key. LinkedIn can help!LinkedIn Confidential ©2013 All Rights Reserved 3

In these slides….. Learn how to make powerful connections on LinkedIn, leveraging your board’s network Discover the advantages of using LinkedIn to recruit board members Explore LinkedIn’s new program - LinkedIn Board Member Connect - and get all the details on how you can apply for a complimentary membership (a $1,000 annual value)LinkedIn Confidential ©2013 All Rights Reserved 4

Next, search for the connections to support yourmission, leveraging your board’s network You need the right connections to: Decide what you’re looking for  Attract future board members  Secure funding  Connect with top-quality Search your network professional volunteers  LinkedIn eliminates the “who do you know” game by enabling you to visualize your board’s Connect and build relationships network.LinkedIn Confidential ©2013 All Rights Reserved 9

Decide what you’re looking for…. A strategy consultant to A part-time accountant A graphic designer to help build your 3-year plan to maintain your books create a new logoLinkedIn Confidential ©2013 All Rights Reserved 10

Recruiting board members normally looks like…. Governance Who do you know Screening committee game “Who do you know with a software “We need background that’s “Found a someone VP or above? Maybe candidate! Let’s with a tech from that big local IT get to know her consulting background” better.” company?” (Repeat many times with all of your board members)LinkedIn Confidential ©2013 All Rights Reserved 14

Recruiting board members on LinkedIn can look like…. Requested Governance Targeted Screening committee Introductions “Hey Ed, I see you have a connection to “We need that local IT “John seems someone consulting company interested. Let’s with a tech – I think John Doe get to know him background” might be a great fit for better.” the board. What do you think? Could you provide an introduction?”LinkedIn Confidential ©2013 All Rights Reserved 15

What is LinkedIn Board Member Connect? LinkedIn Board Connect is a free service that helps you quickly identify connections to potential board members with the precise skills and background you’re looking for by leveraging the LinkedIn platform and a premium search tool called Talent Finder LinkedIn Platform + = Board Connect Talent FinderLinkedIn Confidential ©2013 All Rights Reserved 17

How can LinkedIn Board Member Connect help you? Define who LinkedIn Request you are Board Specific Screening looking for Connect Introductions LinkedIn Board Connect helps you identify high potential board candidates through enhanced search capabilities with free access • to LinkedIn’s Talentprofile of(a $1000 annual value) Once you know the Finder who you are looking for, LinkedIn Board Connect super-powers your search• Learn how to board’s networkof LinkedInsame product that Search your make the most using the through exclusive recruiters use to hire top talent corporate webcasts • Board Connect allows you to narrow by seniority, company Get access to a powerfully connected nonprofit peer1000 size, past employers, years of experience, Fortune network with firm, and more membership to the Board Connect groupLinkedIn Confidential ©2013 All Rights Reserved 18

Recruiting great board members on LinkedIn is easy1. You, along with your board, define who you are looking for2. Instead of spending time playing the “who do you know” game, search intelligently with premium search filters such as years of experience and job function3. Identify a short list of candidates (review their profiles instantly)4. Ask your board for specific introductions or send a direct inMail5. Continue with the normal vetting and screening processFor more information on board recruiting or board roles andresponsibilities visit: www.boardsource.orgLinkedIn Confidential ©2013 All Rights Reserved 19

Need Help?If you’re not sure how to get started on your boardrecruitment strategy, our friends at BoardSource can help.Get answers to these and many more questions: What are the basic responsibilities of nonprofit boards? What are the responsibilities of individual board members? How should a nonprofit board of directors be structured? What questions should we ask our potential board members? How can we promote diversity while avoiding tokenism? How do we keep board members informed?And access valuable tools and resources that can helpguide your recruitment strategy: Recruiting a Stronger Board The Board Building Cycle

How can LinkedIn help us recruit new board members? We need connections to help us achieve our mission – and that starts by having board members like you join our cause. Instead of asking around and spending so much time playing the “who do you know” game, we can search our networks intelligently with LinkedIn When we are looking for a new board member, the recruiting committee can identify a short list of candidates on LinkedIn (and review their resumes instantly), then ask board members for specific introductions LinkedIn can help us search faster but we still need to conduct our normal vetting processLinkedIn Confidential ©2013 All Rights Reserved 26

How does LinkedIn Board Member Connect work? LinkedIn Board Connect allows us to quickly search the networks of all board members that are already using LinkedIn and are connected to the ED or recruiting committee chair. The recruiting committee will use our LinkedIn network as-is – we don’t need to spend time setting up a new tool or system. Keeping your LinkedIn network up-to-date is the most important factor in successful searches. Once we identify a candidate, we’ll ask you for an introduction to the individual. We will never cold call your connections!LinkedIn Confidential ©2013 All Rights Reserved 27

What is included with LinkedIn Board MemberConnect? Identify high potential board candidates through enhanced search capabilities using LinkedIn’s Talent Finder (a $1000 annual value) Learn how to make the most of LinkedIn through exclusive product tutorials Get access to a powerfully connected nonprofit peer network with membership to the Board Connect groupLinkedIn Confidential ©2013 All Rights Reserved 28

What do you need to do? In order to search your network, you must be registered with LinkedIn and you must be connected to the ED or recruiting committee chair or whomever is doing the searching. The ED or recruiting committee chair will be able to see your connections through the search and then will ask you for specific introductions when appropriate. You don’t need to add any additional features or register for anything new to participate. We simply provide our EIN to LinkedIn and the individual in charge of recruiting will have the features activated on his/her own LinkedIn account.LinkedIn Confidential ©2013 All Rights Reserved 29

http://nonprofits.linkedin.com	23739
http://nonprofit.linkedin.com	18681
http://www.bethkanter.org	5038
http://www.taprootfoundation.org	2190
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LinkedIn Board Connect for nonprofits

by LinkedIn for Good on Sep 11, 2012

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