Spanish - LinkedIn Coaches Job Seekers Deck


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Top three tips for job seekers on how to leverage LinkedIn - in Spanish.

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  • Welcome! Today’s session is about learning the top 3 tips for job seekers to get the most out of LinkedIn. I’ll be taking you through examples of what you can do with your own profile and for your organization to get an edge and will leave us time at the end for you to try it out yourself!

  • LinkedIn can be an incredibly helpful tool for powering your job search process.
    <<This slide is animated – click through once to finish>>

    LinkedIn is the world’s largest professional network with over 250 million members worldwide and growing everyday

    Our focus is to connect talent with opportunity and it’s a great place to do that – over 86% of the Fortune 100 companies use LinkedIn Talent Solutions to hire! (as of December 2012).
  • So how can you get the most out of LinkedIn for your own job search? Today we’ll walk you through these top 3 tips for someone interested in leveraging LinkedIn to find the right job opportunity.
    #1: Strengthening your professional brand
    #2: Building and leveraging your network
    #3: Finding and applying for your dream job
  • Let’s get started!

    First let’s talk about what you can do to strengthen your professional brand by optimizing your LinkedIn profile.
  • A complete profile is critical – it helps round out your brand/image as a professional and each piece of information you include communicates to the world who you are, what you know and what you care about (and can also make you more likely to come up in searches by recruiters!).

    To get started, make sure you take these 3 steps. We’ll walk through each now.
  • A strong profile on LinkedIn isn’t just your resume online, it is a living representation of who you are and who you want to become.

    The strongest profiles on LinkedIn are:
    Complete (and we’ll tell you what this means)
    Dynamic (they’re more than just your resume copied and pasted—they include a personal summary, headline and your contributions outside of work)
    Reinforced by social proof (you have at least 50 connections, some of which have endorsed you for skills or written you a recommendation)

    How do you get your profile to the All-Star level? It’s actually quite simple. So let’s get started! We’ll take a look through each of the key parts of this strong profile.
  • First, add a photo. This makes your profile 7 times more likely to be viewed and helps people see your profile as the real you.

    A headline is a short and sweet way to sum up who you are, and what you’re looking for. Here is an example of one Job Seeker’s strong headline that makes a pretty great first impression. Important to note, the key words you use in your headline will be used for recruiters’ targeted searches, so choose words carefully based upon what you want to do next.

    Make sure you customize your URL. This makes your personal link easy to include on CV’s and emails, and it makes you easier to find on the web.
  • Now on to ‘highlighting your experience and expertise’:
    Your summary is critically important for Job Seekers – it’s your ‘about me’ elevator pitch, and also prime real estate for inserting key words that will show up in recruiter searches (i.e. social impact, sales, manager). One tip is to stick to 100-300 words and take a look at some of the keywords used by people in positions that you’re interested in.

    All of your experiences should be included - You never know which position matches what an employer might be looking for.

  • Volunteering & social causes are an important part of your professional identity

    Employers don’t just want to know what you’ve accomplished at work – they want to see the full picture of who you are, what you care about, and how you contribute to organizations.

    You can also choose to flag your interest in volunteering your skills or serving on a nonprofit Board – two great options for further developing your skills, your network, and opening doors to new job opportunities.
  • LinkedIn also makes it easy to add connections by recommending people from your extended network who you may know.

    Just look to the right side of your home screen for a few suggestions and click through to see a longer list and start adding more connections!
  • Only have second degree connections? Here’s how to request an introduction! One of the benefits of having a network on LinkedIn is that you might know someone in common with the people you want to connect with and that person can make an introduction for you. Exactly as you might do offline.

    LinkedIn makes it easy – just follow these basis steps:
    Click through to the profile of the person you’re hoping to be introduced to.
    In the lower righthand corner find out who your mutual connections are and click on the “Get Introduced” link

    When you’re requesting an introduction, it’s your job to make your connection feels comfortable about making the introduction. Be personable, grateful, to-the-point, and make a small ask that is easy for them to say “yes” to.
  • Following a company is the best way to act on your interest. Why?
    You’ll receive updates on this company’s posts (news, job opportunities, and more)
    You signal your interest in working for them, making it more likely that their recruiters would find and target you for a job.

    Once you’ve followed the page, there are many ways that you can leverage a “Company Page” to enhance your job search. When you see a job you like outside of LinkedIn, use LinkedIn to find an “in” at that company by:
    Seeing who you’re connected to who works there – ask them about hiring practices and who you should speak to in the company’s HR department
    Seeing your second degree connections who work there – request an introduction to that person from your current connection
    Learning more about that organization and other job opportunities they’re hiring for (reminder: 86% of Fortune 100 companies use LinkedIn for hiring)
    Search for companies you’ve always wanted to work for, and repeat the above!

    These screen shots help you see how to search for companies. On the Company Search page you can search for companies in a variety of ways: by location, industry, size and also by how you are connected.  You can filter results to include only companies where you have a first-degree connection or broaden your search to include companies in your extended network.

    You can also refine your search to a list of your target companies or companies hiring on LinkedIn, click on their “Careers” tab, and then quickly learn about working at that company and view the jobs they have posted.
  • Similar to following Company Pages, joining groups and following LinkedIn Influencers will allow you to explore career interests, meet likeminded people, get career advice, and can open the door to other opportunities.

    Look at these communities like mini conferences where you can network. Think of the members in the group as your peers in a specific area of interest—contribute your thoughts, advice and expertise on discussions within your groups. Get recognition for your ideas and position yourself as a thought partner. Meet new people who can give you insight into their companies and your job search. Similarly, think of the other Influencer followers as like-minded individuals interested in the same types of information as you.

    If you’re not sure which groups to search for or join, on the right-hand side of your profile there’s a great feature called Groups You May Like. Based on your profile data (which is why it’s so important that you have a complete profile), LinkedIn will serve you up a sample of suggested groups. You can also search for groups on your own by typing in keywords like “Small Business Trends,” or “Telecom” or “Fortune 500 Job Opportunities.”

    If you’re not sure which Influencers to follow, you can click on “All Channels” and choose who you want to follow based on categories like “Social Impact” or “Big Ideas & Innovation.”

  • Demonstrate your expertise and get noticed by sharing and commenting on content on LinkedIn.

    Make it a goal to share or comment on at least one piece of information daily. Two things to do each day to find content you’d like to share:
    On your LinkedIn homepage (once you’ve signed in), your news feed will include the latest from the groups, companies and Influencers you follow. Scan through and see what snags your interest!
    Keep an eye out for the “inShare” button on your daily reads. When you find an you want to share, you can share it right from the article itself via the InShare Link and let your network know you found it valuable. You can choose to share it on your Profile, within specific groups you’re a part of, or in a private message to individuals. Add in a comment on your thoughts or main takeaways then hit Share.

    All simple and important opportunities to position yourself as a thought leader and information source.
  • Now that you’ve built a strong profile and expanded your LinkedIn network, get out there and find your dream job!
  • What many people don’t realize is that LinkedIn is not just a networking tool; it’s also an excellent research tool. You can use LinkedIn to accomplish all of these key steps. Let’s look at how.
  • LinkedIn’s Job Search tool essentially provides a database of over 300,000 jobs.

    Click on “Jobs”, “advanced search” and then “More options” to find open positions by keyword, title, company, zip code, function, industry, years of experience and date posted.

    You may also find it helpful to browse the list of “jobs you may be interested in” that will pop up when you go to this page. They are customize especially for you based on information in your profile (yet another important reason to keep it up to date!).
  • You can easily click on the name of the job to read the full job description, have the opportunity to contact the job poster, view the potential salary range for the position, and even to apply. You can also click through to read more about the organization on its Company Page.

    Most importantly, this screen shows you if any of your first or second-degree connections work at this company. Again, return back to the lesson of asking your first-degree connections for their insights as well as an introduction to someone who works there – possibly even their hiring manager. Remember: 70% of jobs actually come through networking so find out who you know!
  • You can easily “Apply” online through the link or save it for a later search.

    And don’t forget to follow the Company Page to stay up to date on opportunities and new developments!
  • So that’s it when it comes to LinkedIn 101 for Job Seekers– the top tips to help you start leveraging this platform strategically. We hope it leads to many great opportunities.

    If you’re interested in learning more about using LinkedIn to find a job and upgrades like “Job Seeker Premium,” sign up for our next webinar at Seeker/

  • Any questions?
  • On behalf of everyone at LinkedIn, I want to wish you the very best of luck in your efforts. We look forward to celebrating your success!
  • Spanish - LinkedIn Coaches Job Seekers Deck

    1. 1. Los 3 mejores consejos para quienes buscan trabajo Traducción: María Muciño
    2. 2. ¿Qué es LinkedIn? más de 300 millonesde miembros en todo el mundo LinkedIn es la red profesional más grande del mundo 86% de las empresas en la lista Fortune 100 usan las soluciones de selección de personal de LinkedIn para contratar a sus empleados
    3. 3. Mejora tu marca personal Amplía y aprovecha tu red Encuentra y solicita el empleo de tus sueños 3 consejos para los que buscan trabajo 3
    4. 4. Mejora tu marca personal
    5. 5. 5 1 Optimiza tu perfil 2 Pon de relieve tus conocimientos y aptitudes 3 Consigue recomendaciones Tres pasos sencillos para mejorar tu marca
    6. 6. 6 Tu perfil: los mejores perfiles están completos y son dinámicos
    7. 7. 7 Tu perfil: una foto y un titular te ayudan a causar una buena primera impresión Convierte tu titular en tu eslogan profesional Con una foto, tienes 7 veces más probabilidades de que vean tu perfil Personaliza tu URL para que sea más fácil acceder a tu perfil
    8. 8. 8 Tu perfil: un buen lugar para mostrar tus objetivos y tus logros El extracto es tu tarjeta de presentación: describe tus aptitudes, lo que te gusta hacer y lo que estás buscando *Pista: ¡las palabras clave son muy importantes! Incluye tu experiencia y lo que has conseguido hasta ahora
    9. 9. El 41% de los responsables de selección de personal consideran que la experiencia de voluntariado es igual de importante que la experiencia profesional 9 Tu perfil: ¡qué no se te olvide tu experiencia como voluntario!
    10. 10. Tu perfil: consigue validaciones para tus aptitudes y conocimientos 10 Añadir aptitudes y conocimientos aumenta tus probabilidades de aparecer en búsquedas relevantes
    11. 11. Tu perfil: pide recomendaciones para que tu perfil sea más creíble y original Consejos para conseguir buenas recomendaciones: Pide a antiguos profesores, compañeros de trabajo o clientes que te recomienden Recuérdales los proyectos que has hecho y los logros que has conseguido Las recomendaciones deberían incluir un amplio abanico de aptitudes, además de tus puntos fuertes 11
    12. 12. Amplía y aprovecha tu red
    13. 13. 13 1 Añade tus contactos actuales (más de 50) 2 Haz contactos nuevos 3 Participa en la comunidad de LinkedIn Amplía tu red de manera estratégica
    14. 14. 14 Tu red: añade los contactos que ya tengas como base de tu red
    15. 15. 15 Tu red: echa un vistazo a la gente que podrías conocer que ya están en LinkedIn
    16. 16. 16 Tu red: pide que te presenten a contactos de segundo grado
    17. 17. 17 Participa: sigue a empresas para conseguir actualizaciones en tiempo real y para formar parte de su red
    18. 18. 18 Participa: únete a grupos o sigue a personas influyentes para acceder a comunidades nuevas Si no tienes claro qué personas influyentes quieres seguir, haz clic en “Todos los canales”. Puedes escoger a las personas que quieres seguir por categorías, como “Impacto social” o “Grandes ideas e innovación”
    19. 19. Participa: únete a conversaciones o inícialas compartiendo contenido interesante o haciendo comentarios 19
    20. 20. Encuentra y solicita el empleo de tus sueños
    21. 21. 21 1 Encuentra oportunidades laborales 3 Solicita el empleo Utiliza tu red para obtener información y contactos que ayuden a tu candidatura 2 Consigue más información
    22. 22. 22 Empleos: encuentra las oportunidades que más te interesan con la búsqueda avanzada
    23. 23. 23 Empleos: empieza con ventaja gracias a tus contactos El 70% de los empleos se consiguen a través de la red de contactos
    24. 24. 24 Empleos: solicita empleos en línea de manera fácil y rápida
    25. 25. Crear un perfil completo Conseguir 50 contactos como mínimo ¿Listo? Esto es lo que tienes que hacer: Seguir a 3 páginas de empresa, 3 grupos y 3 personas influyentes como mínimo Invertir de 5 a 10 minutos al día para consultar contenido interesante, compartirlo y hacer comentarios desde tu página de inicio Buscar y guardar anuncios de empleo interesantes Solicitar empleos en línea 25
    26. 26. ¿? 26
    27. 27. 27
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