How nonprofits can use LinkedIn
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How nonprofits can use LinkedIn

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Deepen relationships and cultivate connections. The stronger your organization's network, the better equipped you'll be to attract future board members, secure funding, and find passionate ...

Deepen relationships and cultivate connections. The stronger your organization's network, the better equipped you'll be to attract future board members, secure funding, and find passionate volunteers. LinkedIn is a great platform to connect with the people and resources your nonprofit needs to help accomplish its mission.

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How nonprofits can use LinkedIn How nonprofits can use LinkedIn Presentation Transcript

  • How LinkedIn can unlock your connectionsto help you change the worldLinkedIn Confidential ©2013 All Rights Reserved
  • Do you need LinkedIn? The people connected to my YES staff, board, and supporters are critical to the success of NO my organization. I spend a lot of time asking my YES board and staff, “Who do you know?” NO I often know who I’m looking for but don’t always know how YES to find them quickly or NO efficiently.LinkedIn Confidential ©2013 All Rights Reserved
  • Learn how LinkedIn helps nonprofitsIn this presentation you’ll… Learn how LinkedIn can empower you to find the right talent for your nonprofit – including board members, funders, volunteers, and staff – to save you time and energy Discover 4 immediate opportunities to take action today Hear how nonprofits are using LinkedIn successfullyLinkedIn Confidential ©2013 All Rights Reserved
  • Funders F B Board Members Talented Employees Supporters T S Skilled V Volunteers LinkedIn helps connect you to the network you need to achieve your mission LinkedIn Confidential ©2013 All Rights Reserved
  • By leveraging LinkedIn’s network, you can… F Strengthen relationships An introduction to a local with funders foundation Find the right quality board A board member with strategic B member quickly consulting experience Recruit talented A graphic designer to re-brand V professional volunteers your materials T Identify top talent to work A new Development Director for your organization Build your brand and spark Professionals following your S dialogue among supporters organization’s LI pageLinkedIn Confidential ©2013 All Rights Reserved
  • F Strengthen relationships with fundersChances are you have connections to many of the funders you arecurrently pursuing. Use LinkedIn to uncover those ties and improveyour relationship with your funders. – Work with your board development committee to identify prospects – Explore your network to uncover your ties and inroads What if instead of cold calls, you had warm introductions? You Your FunderLinkedIn Confidential ©2013 All Rights Reserved
  • B Quickly connect with the right potential board membersLinkedIn makes it easy to explore your existing connections to findpotential board candidates. Connect with your current board in orderto fully leverage their connections.Use “advanced search” andfilter by:Keyword• Geographic location• Desired skills• Company or affiliation
  • V Find and recruit volunteers with the right skillsLooking for a particular skill set? Interested in building relationshipswith volunteers from a particular company or industry? LinkedIn’s advance search feature makes zeroing in on the exact talent you need easy. A strategy consultant to A part-time accountant A graphic designer tohelp build your 3-year plan to maintain your books create a new logoLinkedIn Confidential ©2013 All Rights Reserved
  • T Identify top talent to work for your organizationWith LinkedIn you can use “advanced search” to identify potentialcandidates and then see shared connections. Speed up your talentsearch and cut through the crowd to find a perfect matchLooking for a more advanced recruiting solution? emailnonprofitsolutions@linkedin.com to learn more.LinkedIn Confidential ©2013 All Rights Reserved
  • S Build meaningful and productive relationships with supporters LinkedIn is a vibrant community with hundreds of millions of professionals worldwide. Your friends, fans and supporters are already on LinkedIn. Invite them to become your advocates. – Create a company page, grow your follower base, and post updates to spread your message across the LinkedIn network. – Ask your supporters to list your organization on their profile in the Volunteer & Causes section. – Join a Linked Group that is relevant to your cause and help drive the conversation.LinkedIn Confidential ©2013 All Rights Reserved
  • LinkedIn makes connecting the right talent with theright opportunity possible – so you can go about the business of changing the world. LinkedIn Confidential ©2013 All Rights Reserved
  • Ready to get started?LinkedIn Confidential ©2013 All Rights Reserved
  • Four ways to use LinkedIn today1. Explore your network: your next volunteer, board member, staff hire, and funder prospect are all on LinkedIn. Use “Advanced Search” to find the perfect match.2. Create a community for supporters: create a company page with all of your organizational information and give your fans and followers a place to unite.3. Build your brand: ask your supporters to add the Volunteer/Causes field on their profile. This becomes an implied endorsement for your organization.4. Join a LinkedIn Group: find a group related to your mission and start a conversation.LinkedIn Confidential ©2013 All Rights Reserved
  • 1. Explore your network Step A: Determine who you are looking for and searchYou need…an online marketing Find them by…using filters to guidepro to update your website search – all found on LinkedIn’smessaging and digital presence (free) Advanced Search Tool Marketing/advertising  Industry From a specific company  Company With SEO experience  Keyword In New York City area  LocationLinkedIn Confidential ©2013 All Rights Reserved
  • 1. Explore your network Step B: Review matches to find the strongest links Search results include individuals that are in your network – meaning you share one or more connections. Good matches are not just about those that fit your profile. You’ll also want to review how closely you’re connected. – Look at your shared connections. – Those individuals who you know personally (called 1st degree connections) are most likely to respond to any asks. – 2nd degree connections – or “friend of a friend” – should be considered based on how well you know the shared connection. – Individuals who are connected to you through a board member, staff member, or close relationship are more likely to respond because someone they know is very closely tied to your organization.LinkedIn Confidential ©2013 All Rights Reserved
  • 1. Explore your network Step C: Try the advanced search tool The Advanced Search Tool allows you to search for your exact targetLinkedIn Confidential ©2013 All Rights Reserved
  • 2. Create a community for supporters Building and maintaining a LinkedIn company page for your nonprofit gives your fans, supporters, employees and volunteers a way to stay connected to your organization. Use your LinkedIn company page to engage with your community. Post updates to your company page followers to share industry news, organizational updates & volunteer opportunities. It’s free to build a company page.LinkedIn Confidential ©2013 All Rights Reserved
  • 2. Create a community of supporters Step A: Create a Company Page Create a Company Page that includes an overview of your organization, mission statement, and services. linkedin.com/company/add/showLinkedIn Confidential ©2013 All Rights Reserved
  • 2. Create a community of supporters Step B: Grow your follower community Invite employees, friends, volunteers, supports to follow your page.LinkedIn Confidential ©2013 All Rights Reserved
  • 2. Create a community of supporters Step C: Engage with your community Post updates on work in your field, events that are taking place, and volunteer opportunities. Encourage followers to like, comment, and share posts to grow your reach on LinkedIn.LinkedIn Confidential ©2013 All Rights Reserved
  • 3. Build your Brand LinkedIn gives its members the opportunity to express their volunteer work, the causes they care about, and the organizations they support. Ask your friends, fans and followers to list your organization in their Volunteer Experience & Causes section. Your followers can be your biggest advocates – give them another way to broadcast their support to their own networks.LinkedIn Confidential ©2013 All Rights Reserved
  • 3. Build your Brand  Ask volunteers and board members to add the Volunteer Experiences & Causes field to their profile http://www.linkedin.com/profile/edit-volunteering-combined LinkedIn Confidential ©2013 All Rights Reserved
  • 4. Join a LinkedIn Group Find a LinkedIn Group related to your mission. Join the dialogue or start a new conversationLinkedIn Confidential ©2013 All Rights Reserved
  • Hear how nonprofits are using LinkedIn todayLinkedIn Confidential ©2013 All Rights Reserved
  • What nonprofits are saying about LinkedIn? “LinkedIn got us connected quickly to senior people in Chicago with the competencies we needed for our board. We brought in two people quickly.” - Goldie’s Place “We promoted our big event with our LinkedIn group and staff status updates. It was a great success. 350 people attended and it raised over $100,000. 15-20% of all attendees found out about it via LinkedIn.” - Family CentersLinkedIn Confidential ©2013 All Rights Reserved
  • What nonprofits are saying about LinkedIn? “My client, a major health-related NGO, asked me to contact their major donors. Getting in touch via phone and e-mail wasn’t working, however using LinkedIn messages lead to many productive, face-to-face meetings.” - Nonprofit Consultant “LinkedIn is NTEN Member’s virtual office water cooler. They gather and exchange great ideas there.” - Nonprofit Technology Network (NTEN)LinkedIn Confidential ©2013 All Rights Reserved
  • The connections you need to change the world are here. Let us help you find them. nonprofits.linkedin.comLinkedIn Confidential ©2013 All Rights Reserved
  • LinkedIn Confidential ©2013 All Rights Reserved