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Behind-the-Scenes: What We’re Doing to Grow Our Client Base via Webinars

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Running a webinar can seem overwhelming. Creating, promoting, and gaining clients off of a webinar can be a daunting task for many. Some think that you can only sell inexpensive info-products off of …

Running a webinar can seem overwhelming. Creating, promoting, and gaining clients off of a webinar can be a daunting task for many. Some think that you can only sell inexpensive info-products off of webinars.

THIS IS NOT TRUE!

People have been selling high-priced engagements for DECADES at conferences, teleseminars, etc. It’s all about structuring the presentation the right way. That’s it.

YOU can do the exact same thing using a webinar, to sell to clients anywhere in the world.

In this mini-training Josh dives into how we structure and drive traffic to our webinars. He takes you behind-the-scenes on how, in just a few months, we have averaged 268 prospects per webinar and how that has translated into $58,220 in services. (All told, over 5,000 prospects have attended our webinars in the last 4-5 months.)

Published in: Marketing, Business, Technology

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Transcript

  • 1. Behind-the-Scenes: What We’re Doing to Grow Our Client Base via Webinars
  • 2. Fast Facts About Our Results • Clients hiring us for LinkedIn marketing and lead generation services. • Average sale price (on these webinars) between $695 to $1,495 per month (plus setup fee between $995 to $2,995) • Webinars averaging 268 prospects each. • Average leads generated ~10 per webinar • Average 3-4 new clients sign up for our services, per webinar.
  • 3. Overall Strategy TRAFFIC TRAFFIC TRAFFIC TRAFFIC
  • 4. If you take away only one thing from this lesson… • Companies have been selling high-price engagements to people that just met them for DECADES at conferences, teleseminars, etc. • It’s all about structuring the presentation the right way. That’s it. • YOU can do the exact same thing using a webinar, to sell to clients anywhere in the world.
  • 5. Once They Sign Up Pre-webinar emails Pre-webinar bonus training Live Webinar Follow-up with hot prospects. Long-term nurturing for all prospects. New clients
  • 6. The key priority for you… • Where are you going to FIND your prospects AND… • How are you going to ATTRACT enough traffic and PROSPECTS… • To get enough people on your webinar to insure that you will land some clients? (important note: You don’t have to do a webinar. It really depends on your business, but for some a video series or white paper or case study can be just as effective. But you are STILL left with the issue of finding and attracting quality prospects.)
  • 7. Our traffic sources… 1. Our list. 2. No affiliates on these webinars. 3. Where we get the VAST MAJORITY of prospects: 1. FACEBOOK ADS 2. LINKEDIN MESSAGING 3. LINKEDIN SPONSORED UPDATES
  • 8. Facebook Ads • Prior to these webinars, we didn’t have much experience with facebook ads. • But, we went through a lot of a) training programs and b) trial and error… • To figure out how to attract HIGHLY targeted prospects. • **does not require a big budget** Most importantly: We’ve discovered one specific facebook ad strategy that is working brilliantly for this.
  • 9. LinkedIn Strategies • LinkedIn Messaging – 100% Free • Highly, highly, highly targeted. • Beauty of this…you can set up a VA or assistant to do it, if you don’t want to do it yourself. LinkedIn Sponsored Updates • • A bit more expensive than facebook, but in certain industries it works much better. Just depends on where your audience can be reached.
  • 10. In-depth, step-by-step into all of these strategies… Limited enrollment live online workshop: • • January 14th • Can’t make it live? No worries. Click here for more info http://gotowebinar.linkedselling.com/workshop/