Best Way to Create & Publish Content

What’s your content doing and where is it going?
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Saturday, October 2, 2010
9:15 to 10:15am
Presenter
Lee Traupel
Digital Strategist, Linked Media Group, Inc.
Copyrights 2010, LMG

Session Overview
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Content is king
The untamed social web
Enter Amplephi
Q&A

Backgrounder
15 years online advertising and social media marketing on the digital front lines
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Content is Anything & Everywhere
Text & images
Video & audio
Social conversations about your brand
Blogs, wikis, discussion groups
Corporate web sites
Mobile devices
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What is Great Content?
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“Creating, publishing and measuring compelling words and images that resonate with your target market.”

Your Content Problem Foursquare & Center
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“Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.”
Lori Ruff
Author/Speaker
“Rock the World with Social Media”

Good Content Connects with Your Audience
Engaging & has personality
Keyword rich
Relevant & fresh
Gets picked up by social stream
Communities
Incorporates business objectives
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Where is Your Content Going?
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The Social Flower
Used with permission from Brian Soils

Social Web is the Wild/Wild West
Vast, broad, deep
Global – no boundaries or borders
Many to many conversation driven
Huge volumes 75M tweets per day
2.7B Facebook pages updated daily
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Content is Running Amuck!
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Social Content Marketing Absolutes
Content must have value
Integrate community with advertising
Should leverage social influencers
Be measurable & quantifiable
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UGC Reshaping Search Rankings
UGC – user generated content
“Approximately 25% of Google search results for the world’s top twenty brands link to User generated content”
Search Engine Strategies Magazine
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Brave New World of Content Metrics
Standard analytics (traffic) not enough!
Must measure social voice & brand mentions
Capture audience engagement: sharing, liking, re-tweeting, friending
Understand conversation reach across multiple social networks
Insight into key influencers onboard with your brand
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Your Brand’s Content Challenges
Lowering your content development costs
How to leverage across social web
Measure and control content publishing
Incorporate corporate policy & procedures
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Quick Poll
How many website and social portal destinations are you managing?
How often do you post content?
How many people involved in authoring, posting and analyzing results?
What tools do you use?
Do you have content policies?
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Introducing Amplephi
The Amplephi vision
Secure
Scalable
Publishing platform with powerful analytics
Business-focused
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Amplephi Overview
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Intelligent content publishing
Integrated SEO best practices
Corporate management features
Measure effectiveness and engagement

Amplephi is a Single Source Platform
Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively.
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Publishing
Sync Amplephi to your social marketing destinations & start “one button publishing”
Go way beyond status updates
social networks, PR sites, bookmarks, search engines, blogs, your CMS
25+ destinations including
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Integrated Best Practices
Permalinks – drive traffic to specific websites
URL shorteners – use a vanity URL or Bit.ly
Scheduling – Queue future publishing events
Pinging - search engines and bookmarks
Digital finger print portal with unique URL
Keyword and landing page integration
Much more……………
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Management
User roles
e.g. let some user queue up content but not “pull the trigger”
Multiple Brands and Products
manage multiple emarketing campaigns via Amplephi's Template BuilderTM technology
Transaction log of all user activity
monitor usage and export reports
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Reflector(tm) Analytics
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Amplephi’s offers a pioneering new way to understand how your content is being engaged.
Sentiment and engagement analysis
“Likes”, shares, re-tweets, views, and many more
ROI and business intelligence
Including keyword saturation and trend analysis
Interactive graphs and charts

A SaaS Portal
Amplephi is an on-demand, subscription platform accessible from any connected device
Desk Top
iPad
Smartphone
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publishing
Copyrights 2010, Amplephi
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instantly publish
to multiple destinations
your website
Blog
Post
Social Updates
Press Release
Images & Videos

users and corporate policies
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manage and control
content and users
your website
user roles
privileges
corporate policies
Content

reporting
analytics
measuring
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understand cause,
effect and ROI of content
your website

keywords
permalinks
sequential publishing
landing pages
backlinks
your website
best practices
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incorporate
best practices

Security And Privacy
O-Auth Standards
Host private content destinations for proprietary company websites and blogs
Securely interface with our API for publishing to your private CMS
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one button publishing
manage users
incorporate best practices
measure engagement, cause and effect and ROI
do this all via any internet accessible device … computer, iPad, phone
Amplephi User Interface
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Summary
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Content publishing platform
Supports multiple users
Incorporates SEO best practices
Sophisticated analytics
Adheres to corporate social Policies/procedures

Amplephi Strengthens Your Bottom Line
Lowers customer acquisition costs
Shortens sales cycles & time to market
Reduces & leverages content marketing costs
Provides valuable insight about content marketing campaigns
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q&a
thanks for attending!!
questions, comments, feedback …
contact info
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Lee Traupel
Linked Media Group, Inc.
Lee@LinkedMediaGroup.com
Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia

Best Way to Create & Publish Content

by Lee Traupel on Oct 06, 2010

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Best Way to Create & Publish Content — Presentation Transcript