Best Way to Create & Publish Content

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Best way to create and publish content that engages the social community, with integrated powerful analytics that help you understand if your content is effective. Social Media Marketing via one …

Best way to create and publish content that engages the social community, with integrated powerful analytics that help you understand if your content is effective. Social Media Marketing via one secure scalable platform that saves you time and leverages your marketing resources.

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  • 1. What’s your content doing and where is it going?
    1
    Saturday, October 2, 2010
    9:15 to 10:15am
    Presenter
    Lee Traupel
    Digital Strategist, Linked Media Group, Inc.
    Copyrights 2010, LMG
  • 2. Session Overview
    Copyrights 2010, LMG
    2
    • Content is king
    • 3. The untamed social web
    • 4. Enter Amplephi
    • 5. Q&A
  • Backgrounder
    15 years online advertising and social media marketing on the digital front lines
    Copyrights 2010, LMG
    3
  • 6. Content is Anything & Everywhere
    Text & images
    Video & audio
    Social conversations about your brand
    Blogs, wikis, discussion groups
    Corporate web sites
    Mobile devices
    Copyrights 2010, LMG
    4
  • 7. What is Great Content?
    Copyrights 2010, LMG
    5
    “Creating, publishing and measuring compelling words and images that resonate with your target market.”
  • 8. Your Content Problem Foursquare & Center
    Copyrights 2010, LMG
    6
    “Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.”
    Lori Ruff
    Author/Speaker
    “Rock the World with Social Media”
  • 9. Good Content Connects with Your Audience
    Engaging & has personality
    Keyword rich
    Relevant & fresh
    Gets picked up by social stream
    Communities
    Incorporates business objectives
    Copyrights 2010, LMG
    7
  • 10. Where is Your Content Going?
    Copyrights 2010, LMG
    8
    The Social Flower
    Used with permission from Brian Soils
  • 11. Social Web is the Wild/Wild West
    Vast, broad, deep
    Global – no boundaries or borders
    Many to many conversation driven
    Huge volumes 75M tweets per day
    2.7B Facebook pages updated daily
    Copyrights 2010, LMG
    9
  • 12. Content is Running Amuck!
    Copyrights 2010, LMG
    10
  • 13. Social Content Marketing Absolutes  
    Content must have value
    Integrate community with advertising
    Should leverage social influencers
    Be measurable & quantifiable
    Copyrights 2010, LMG
    11
  • 14. UGC Reshaping Search Rankings
     UGC – user generated content
    “Approximately 25% of Google search results for the world’s top twenty brands link to User generated content”
    Search Engine Strategies Magazine
    Copyrights 2010, LMG
    12
  • 15. Brave New World of Content Metrics 
    Standard analytics (traffic) not enough!
    Must measure social voice & brand mentions
    Capture audience engagement: sharing, liking, re-tweeting, friending
    Understand conversation reach across multiple social networks
    Insight into key influencers onboard with your brand
    Copyrights 2010, LMG
    13
  • 16. Your Brand’s Content Challenges
    Lowering your content development costs
    How to leverage across social web
    Measure and control content publishing
    Incorporate corporate policy & procedures
    Copyrights 2010, LMG
    14
  • 17. Quick Poll
    How many website and social portal destinations are you managing?
    How often do you post content?
    How many people involved in authoring, posting and analyzing results?
    What tools do you use?
    Do you have content policies?
    Copyrights 2010, LMG
    15
  • 18. Introducing Amplephi
    The Amplephi vision
    Secure
    Scalable
    Publishing platform with powerful analytics
    Business-focused
    Copyrights 2010, LMG
    16
  • 19. Amplephi Overview
    Copyrights 2010, LMG
    17
    Intelligent content publishing
    Integrated SEO best practices
    Corporate management features
    Measure effectiveness and engagement
  • 20. Amplephi is a Single Source Platform
    Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively.
    Copyrights 2010, LMG
    18
  • 21. Publishing
    Sync Amplephi to your social marketing destinations & start “one button publishing”
    Go way beyond status updates
    social networks, PR sites, bookmarks, search engines, blogs, your CMS
    25+ destinations including
    Copyrights 2010, LMG
    19
  • 22. Integrated Best Practices
    Permalinks – drive traffic to specific websites
    URL shorteners – use a vanity URL or Bit.ly
    Scheduling – Queue future publishing events
    Pinging - search engines and bookmarks
    Digital finger print portal with unique URL
    Keyword and landing page integration
    Much more……………
    Copyrights 2010, LMG
    20
  • 23. Management
    User roles
    e.g. let some user queue up content but not “pull the trigger”
    Multiple Brands and Products
    manage multiple emarketing campaigns via Amplephi's Template BuilderTM technology
    Transaction log of all user activity
    monitor usage and export reports
    Copyrights 2010, LMG
    21
  • 24. Reflector(tm) Analytics
    Copyrights 2010, LMG
    22
    Amplephi’s offers a pioneering new way to understand how your content is being engaged.
    Sentiment and engagement analysis
    “Likes”, shares, re-tweets, views, and many more
    ROI and business intelligence
    Including keyword saturation and trend analysis
    Interactive graphs and charts
  • 25. A SaaS Portal
    Amplephi is an on-demand, subscription platform accessible from any connected device
    Desk Top
    iPad
    Smartphone
    Copyrights 2010, LMG
    23
  • 26. publishing
    Copyrights 2010, Amplephi
    24
    instantly publish
    to multiple destinations
    your website
    Blog
    Post
    Social Updates
    Press Release
    Images & Videos
  • 27. users and corporate policies
    Copyrights 2010, Amplephi
    25
    manage and control
    content and users
    your website
    user roles
    privileges
    corporate policies
    Content
  • 28. reporting
    analytics
    measuring
    Copyrights 2010, Amplephi
    26
    understand cause,
    effect and ROI of content
    your website
  • 29. keywords
    permalinks
    sequential publishing
    landing pages
    backlinks
    your website
    best practices
    Copyrights 2010, Amplephi
    27
    incorporate
    best practices
  • 30. Security And Privacy
    O-Auth Standards
    Host private content destinations for proprietary company websites and blogs
    Securely interface with our API for publishing to your private CMS
    Copyrights 2010, LMG
    28
  • 31. one button publishing
    manage users
    incorporate best practices
    measure engagement, cause and effect and ROI
    do this all via any internet accessible device … computer, iPad, phone
    Amplephi User Interface
    Copyrights 2010, Amplephi
    29
  • 32. Summary
    Copyrights 2010, LMG
    30
    • Content publishing platform
    • 33. Supports multiple users
    • 34. Incorporates SEO best practices
    • 35. Sophisticated analytics
    • 36. Adheres to corporate social Policies/procedures
  • Amplephi Strengthens Your Bottom Line
    Lowers customer acquisition costs
    Shortens sales cycles & time to market
    Reduces & leverages content marketing costs
    Provides valuable insight about content marketing campaigns
    Copyrights 2010, LMG
    31
  • 37. q&a
    thanks for attending!!
    questions, comments, feedback …
    contact info
    32
    Copyrights 2010, Amplephi
    Lee Traupel
    Linked Media Group, Inc.
    Lee@LinkedMediaGroup.com 
    Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia