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Best Way to Create & Publish Content

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Best way to create and publish content that engages the social community, with integrated powerful analytics that help you understand if your content is effective. Social Media Marketing via one ...

Best way to create and publish content that engages the social community, with integrated powerful analytics that help you understand if your content is effective. Social Media Marketing via one secure scalable platform that saves you time and leverages your marketing resources.

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    Best Way to Create & Publish Content Best Way to Create & Publish Content Presentation Transcript

    • What’s your content doing and where is it going?
      1
      Saturday, October 2, 2010
      9:15 to 10:15am
      Presenter
      Lee Traupel
      Digital Strategist, Linked Media Group, Inc.
      Copyrights 2010, LMG
    • Session Overview
      Copyrights 2010, LMG
      2
      • Content is king
      • The untamed social web
      • Enter Amplephi
      • Q&A
    • Backgrounder
      15 years online advertising and social media marketing on the digital front lines
      Copyrights 2010, LMG
      3
    • Content is Anything & Everywhere
      Text & images
      Video & audio
      Social conversations about your brand
      Blogs, wikis, discussion groups
      Corporate web sites
      Mobile devices
      Copyrights 2010, LMG
      4
    • What is Great Content?
      Copyrights 2010, LMG
      5
      “Creating, publishing and measuring compelling words and images that resonate with your target market.”
    • Your Content Problem Foursquare & Center
      Copyrights 2010, LMG
      6
      “Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.”
      Lori Ruff
      Author/Speaker
      “Rock the World with Social Media”
    • Good Content Connects with Your Audience
      Engaging & has personality
      Keyword rich
      Relevant & fresh
      Gets picked up by social stream
      Communities
      Incorporates business objectives
      Copyrights 2010, LMG
      7
    • Where is Your Content Going?
      Copyrights 2010, LMG
      8
      The Social Flower
      Used with permission from Brian Soils
    • Social Web is the Wild/Wild West
      Vast, broad, deep
      Global – no boundaries or borders
      Many to many conversation driven
      Huge volumes 75M tweets per day
      2.7B Facebook pages updated daily
      Copyrights 2010, LMG
      9
    • Content is Running Amuck!
      Copyrights 2010, LMG
      10
    • Social Content Marketing Absolutes  
      Content must have value
      Integrate community with advertising
      Should leverage social influencers
      Be measurable & quantifiable
      Copyrights 2010, LMG
      11
    • UGC Reshaping Search Rankings
       UGC – user generated content
      “Approximately 25% of Google search results for the world’s top twenty brands link to User generated content”
      Search Engine Strategies Magazine
      Copyrights 2010, LMG
      12
    • Brave New World of Content Metrics 
      Standard analytics (traffic) not enough!
      Must measure social voice & brand mentions
      Capture audience engagement: sharing, liking, re-tweeting, friending
      Understand conversation reach across multiple social networks
      Insight into key influencers onboard with your brand
      Copyrights 2010, LMG
      13
    • Your Brand’s Content Challenges
      Lowering your content development costs
      How to leverage across social web
      Measure and control content publishing
      Incorporate corporate policy & procedures
      Copyrights 2010, LMG
      14
    • Quick Poll
      How many website and social portal destinations are you managing?
      How often do you post content?
      How many people involved in authoring, posting and analyzing results?
      What tools do you use?
      Do you have content policies?
      Copyrights 2010, LMG
      15
    • Introducing Amplephi
      The Amplephi vision
      Secure
      Scalable
      Publishing platform with powerful analytics
      Business-focused
      Copyrights 2010, LMG
      16
    • Amplephi Overview
      Copyrights 2010, LMG
      17
      Intelligent content publishing
      Integrated SEO best practices
      Corporate management features
      Measure effectiveness and engagement
    • Amplephi is a Single Source Platform
      Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively.
      Copyrights 2010, LMG
      18
    • Publishing
      Sync Amplephi to your social marketing destinations & start “one button publishing”
      Go way beyond status updates
      social networks, PR sites, bookmarks, search engines, blogs, your CMS
      25+ destinations including
      Copyrights 2010, LMG
      19
    • Integrated Best Practices
      Permalinks – drive traffic to specific websites
      URL shorteners – use a vanity URL or Bit.ly
      Scheduling – Queue future publishing events
      Pinging - search engines and bookmarks
      Digital finger print portal with unique URL
      Keyword and landing page integration
      Much more……………
      Copyrights 2010, LMG
      20
    • Management
      User roles
      e.g. let some user queue up content but not “pull the trigger”
      Multiple Brands and Products
      manage multiple emarketing campaigns via Amplephi's Template BuilderTM technology
      Transaction log of all user activity
      monitor usage and export reports
      Copyrights 2010, LMG
      21
    • Reflector(tm) Analytics
      Copyrights 2010, LMG
      22
      Amplephi’s offers a pioneering new way to understand how your content is being engaged.
      Sentiment and engagement analysis
      “Likes”, shares, re-tweets, views, and many more
      ROI and business intelligence
      Including keyword saturation and trend analysis
      Interactive graphs and charts
    • A SaaS Portal
      Amplephi is an on-demand, subscription platform accessible from any connected device
      Desk Top
      iPad
      Smartphone
      Copyrights 2010, LMG
      23
    • publishing
      Copyrights 2010, Amplephi
      24
      instantly publish
      to multiple destinations
      your website
      Blog
      Post
      Social Updates
      Press Release
      Images & Videos
    • users and corporate policies
      Copyrights 2010, Amplephi
      25
      manage and control
      content and users
      your website
      user roles
      privileges
      corporate policies
      Content
    • reporting
      analytics
      measuring
      Copyrights 2010, Amplephi
      26
      understand cause,
      effect and ROI of content
      your website
    • keywords
      permalinks
      sequential publishing
      landing pages
      backlinks
      your website
      best practices
      Copyrights 2010, Amplephi
      27
      incorporate
      best practices
    • Security And Privacy
      O-Auth Standards
      Host private content destinations for proprietary company websites and blogs
      Securely interface with our API for publishing to your private CMS
      Copyrights 2010, LMG
      28
    • one button publishing
      manage users
      incorporate best practices
      measure engagement, cause and effect and ROI
      do this all via any internet accessible device … computer, iPad, phone
      Amplephi User Interface
      Copyrights 2010, Amplephi
      29
    • Summary
      Copyrights 2010, LMG
      30
      • Content publishing platform
      • Supports multiple users
      • Incorporates SEO best practices
      • Sophisticated analytics
      • Adheres to corporate social Policies/procedures
    • Amplephi Strengthens Your Bottom Line
      Lowers customer acquisition costs
      Shortens sales cycles & time to market
      Reduces & leverages content marketing costs
      Provides valuable insight about content marketing campaigns
      Copyrights 2010, LMG
      31
    • q&a
      thanks for attending!!
      questions, comments, feedback …
      contact info
      32
      Copyrights 2010, Amplephi
      Lee Traupel
      Linked Media Group, Inc.
      Lee@LinkedMediaGroup.com 
      Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia