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Partner - Maximising your Presence on LinkedIn

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  • Make sure that your information is correct and you have a professional pictureName, company, title, and contact infoUpdates – relevant to your network – LinkedIn Today
  • Again, think about your audience and ask for recommendations from the right people (satisfied clients and successfully placed candidates)My advice if you are a recruiter is to ask candidates that you have placed to give you a recommendation. This is a far more powerful message than the guy who hired you 10 years ago !You may also want to include recommendations from line managers within your business if you are trying to build internal relationships again it goes back to your target audience.
  • Is there any screening question you ask on the phone that you could post to your network to engage them and sift through potential candidates before reaching out directly.For example, if you are looking for a type of engineers, post a problem as a question. If you get someone coming back with the correct answer, you could say…”well if you enjoy working on problems like the one I sent you I think you may be interested in a position with company XYZ I am working with.”
  • [InMap labels build]This slide shows an InMap, which is a visual representation of your connections and how they’re all connected to each other. As you can see, there are clusters for this person’s current company, past company, school, and so on. We’ll share a link at the end of the webcast so you can create your own InMap—but we shared it here to demonstrate how powerful your network of connections can be.So let’s talk about your connections.First of all, with whom should you connect?Connect with…- People at your company Your peers at other companies People you’ve worked with or gone to school with in the past Qualified individuals in your candidate pipeline with whom you’d like to keep in touch, whether or not they’re ready for a new opportunityThe more people you’re connected to, the further your network reaches. Your connections allow you to gain valuable access to THEIR connections, and you can ask your connections to “warm up” your leads with an introduction to their connections. Try browsing through the connections of superstar engineers at your company, for example—odds are they know other superstar engineers and can introduce you!HOWEVER—that doesn’t mean you should connect with just anyone. Having people you don’t know, haven’t worked with, and can’t vouch for can dilute your network’s value. Also, as a word of warning—if you invite strangers to join your network too many times and people respond that they do not know you, you will not be allowed to use this invite mechanism in the future. So choose your connections wisely!
  • Reverse job titles and company filters. Filter time in current position Put Your Professional Network at your FingertipsWalk into any interview or client meeting with the ability to look up the details and connect with over 100 million professionals worldwide, in real-time.Works with BlackBerry Contacts, Calendar and MessagingInstant access to the professional identity of anyone you know, meet or email.Spark a ConversationGet the latest updates from your contacts, send the info they need, congratulate them on a recent promotion, and more.
  • So we’ve talked about what the individual can do to ensure that the best foot is forward at all times; we’ve also now laid a foundation for your organisation to build a strong brand within the LinkedIn environment.Consider your company page on LinkedIn the hub of all activity. This is where your organisation can assert it self as an agency of choice, an employer of choice, and ensure that your corporate vision is represented effectively within the LinkedIn environment. We say this is your hub of all activity because anytime someone, whether it’s a possible client or candidate, needs to learn something about your organisation, this is where they will find it. It’s important for the LinkedIn environment to understand what your company does, why it’s great to do business with you, why it’s great to work for you, and why I can trust to my career with you. • Follow your company to stay in the loop on keydevelopments, including job openings and otherupdates.• Read through a high-level overview of your company.• See who in their network is employed by yourcompany.• Access the latest news about your company throughyour blog posts and Twitter feeds.• Visit the “Employee Statistics” section to get ananalytical perspective on your employees. Forexample, they can see what percentage of yourcompany’s employees are in engineering, sales ormarketing. Or how your company’s employee basehas grown over time, as reected by your employees’LinkedIn proles.• Get a quick summary of other key company datathat you choose to provide.Organization specific information is important to driving candidate response from passive candidatesImportant to note that anyone can change the content – many companies are appointing stewards of their LinkedIn brand and aligning content with business and marketing/communications departments/strategies Ensures a consistent and positive user experience with your brand
  • There are parts of the LinkedIn profile that your entire team of recruiters should be leveraging to build your employment brand and talk about the opportunities at your company.  Three things Harry does well here: First, he links to LinkedIn’s company website, career site, blog, AND Twitter feed. As a recruiter, you should link to every place a candidate can go to find out more about your company and careers there. Second, Harry uses his Summary section like an elevator pitch for any would-be-candidate. And finally, Lindsat takes advantage of the applications you can add to your LinkedIn profile. You’ll see that she’s incorporated LinkedIn’s corporate blog via our WordPress app. We’ve seen other recruiters embed presentations, polls, Twitter feeds, and sponsored events to provide more color around what it’s like to work at their companies.
  • Use your LinkedIn status update as you would a targeted, business edition of Twitter. You can even selectively synchronize the two from LinkedIn.com or from Twitter.com. Your status updates are a fantastic opportunity to share information virally. You can:- Advertise open jobs at your company and ask your network to pass on leads- Share tips on job seeking to position yourself as an expertPost exciting updates about your company and highlight what it’s like to work there(as you’ll see on the slide, here’s Brendan again, sharing news and updates about LinkedIn, as well as jobs we have open right now.) 
  • Insights based on industry giving you content and data for you to use as a great source for business intelligence.
  • As recruitment agencies pop up all the time, it is important to know who is recruiting in your space. You can also use linkedIn to search for potential clients that have open positions.
  • LinkedIn is working wherever their members are. They are continuing to invest in MOBILE solutions, whether it’s for smart phones, tablets, or applications. They’ve seen a sharp increase in mobile usage: now over 23% of weekly visits to LinkedIn are through mobile devices, up from 10% one year ago.
  • The blog contains updates and information on new products and services that are being launched.
  • Transcript

    • 1. Note to Partner – delete this slide before presentingPlease pay attention to the notes section to help you present this deckappropriatelyThis presentation outlines best practices for raising your personal profileand company’s profile on LinkedIn.Can be used for both corporate and staffing agency clientsIf you would like to make changes to this deck please make sure youare abiding by our brand guidelines.Any questions please email partnerportal.emea@linkedin.com
    • 2. How to Improve your LinkedIn PresenceAs a Company and as a Professional
    • 3. Firstname Lastname Job Title Company©2012 LinkedIn Corporation. All Rights Reserved.
    • 4. Agenda Profile Overview How to Manage your Profile How to Improve your LinkedIn Presence How your company can improve its Presence Key Take Away Points Q&A©2012 LinkedIn Corporation. All Rights Reserved.
    • 5. It All Begins with your Profile… 5
    • 6. Managing your LinkedIn Profile:Get endorsed and recommended by candidates you haveplaced  They will be able to speak first hand of how you supported their job search  You only need a few to establish credibility  It is best to get a variety and make sure they address different points
    • 7. Asking Questions: Raising your profile
    • 8. GroupsHelp you identify the experts and become an expert
    • 9. Your Connections:Thoughtfully Building your Network Friends Current Company You School Past Clients Company 9
    • 10. How can your company use LinkedIn to become moreproductive and successful?
    • 11. Managing your company’s LinkedIn Profile
    • 12. Leverage Your Recruiters
    • 13. Using Status UpdatesBroadcast your jobs
    • 14. Professional insights and knowledge sharingYour essential source for business intelligence
    • 15. Use LinkedIn to research your competitors andfind potential clients
    • 16. Take advantage of our mobile platformsInformation and business contacts at your finger tips on the go
    • 17. Take Away PointsAs a professional As a company Manage your personal brand  Manage your company’s Build your network profile thoughtfully  Leverage your recruiters Be active in the network  Listen to the network and get Allow yourself to be found insights Add value to your clients  Get mobile
    • 18. Questions?
    • 19. Appendix 19
    • 20. Resourceshttp://blog.linkedin.com Recruiting Solutions
    • 21. Resourceshttp://www.linkedinlabs.com/

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