Winning Talent on Mobile
Richard Cookson
Recruitment Product Consultant
Linkedin

©2013 LinkedIn Corporation. All Rights R...
Agenda
Introduction

The Three Pillars:

Learn

Apply

Engage

Q&A

©2013 LinkedIn Corporation. All Rights Reserved.

ORGA...
Why mobile and why now?
 Mobile phones now account for over 17% of global internet usage
(11% at the same time in 2012) 1...
Candidates are already interacting via mobile for
hiring…
How professionals interact with career opportunities on mobile (...
…but our talent acquisition strategies are not yet
ready for our candidates on mobile
Talent acquisition leaders’ attitude...
So what do I need to do to get mobile?
The Three Pillars

Mobile Strategy

Learn

©2013 LinkedIn Corporation. All Rights R...
Learn
Mobile Strategy

Learn
Know your audience and experience your site the way
they do

While commuting

On lunch break

Relaxing at home

Does

it

...
Understand more about your own and your
competitors mobile presence

Who owns your mobile
content?

Is your site optimised...
Apply
Mobile Strategy

Learn

Apply
“The ability to simplify means to eliminate the
unnecessary so that the necessary may speak.”
–Hans Hofmann
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME

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©2013 LinkedIn Corporation. All Rights Reserved.

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©2013 LinkedIn Corporation. All Rights Reserved.

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More information about
Apply with LinkedIn? Go to
http://developer.linkedin.com
/apply

©2013 LinkedIn Corporation. All Ri...
How is the mobile experience on LinkedIn?
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
The ability to view your
saved jobs and see the jobs
you have applied for
These are jobs that are
matched with your
profil...
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
If you have chosen the
option to collect candidates
in LinkedIn Recruiter the
apply button will appear.

If candidates wan...
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
Employee Profile Branding and the LinkedIn
Company Page are also optimised for mobile use
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
Engage
Mobile Strategy

Learn

Apply

Engage
Engaging also means optimising your way of working
as well

Profile

©2013 LinkedIn Corporation. All Rights Reserved.

Inm...
Optimise Your Profile for Mobile

 Ensure you have the most current version of
the LinkedIn app on your mobile device
 E...
5 Tips for Effective Mobile InMailing and Jobs
1. Determine if you're sending to a wireless device
2. Keep message short a...
A lengthy subject line will
be cut off. Use something
creative that will trigger
candidates to open and
read your message
...
©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
Recruit candidates on the go

Respond Instantly

Search for Candidates

Stay up to date

Existing LinkedIn Recruiter custo...
You are able to search
candidates on the LinkedIn
network by typing in
keywords
Once you have created search
alerts in Rec...
In Recruiter you are able to sent
messages, add candidates to
projects and leave notes to their
profile. These activities ...
So what are the three pillars of a
Mobile Recruitment Strategy?
Now you’re ready to get mobile
The Three Pillars

Mobile Strategy

Learn

Apply

Engage

Know your audience,
understand yo...
The LinkedIn Mobile Recruiting Playbook

Download the Mobile Recruiting Playbook

©2013 LinkedIn Corporation. All Rights R...
Winning Talent on Mobile - LinkedIn Recruiter
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Discover the three pillars of mobile recruiting 1. Learn 2. Apply 3. Engage

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Winning Talent on Mobile - LinkedIn Recruiter

  1. 1. Winning Talent on Mobile Richard Cookson Recruitment Product Consultant Linkedin ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  2. 2. Agenda Introduction The Three Pillars: Learn Apply Engage Q&A ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
  3. 3. Why mobile and why now?  Mobile phones now account for over 17% of global internet usage (11% at the same time in 2012) 1  Global smartphone subscriptions are expected to almost treble by 2019 (1.9bn in 2013) 2  Approximately 38% of monthly visitors to LinkedIn are through mobile devices > Source: 1 Mashable (20th August 2013), 2 Ericsson Mobility Report Nov 2013 ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 3
  4. 4. Candidates are already interacting via mobile for hiring… How professionals interact with career opportunities on mobile (includes smartphone or tablet) Active Candidates Passive Candidates 74% 60% Have viewed career opportunities sent to their inbox 72% 62% Have visited a company site to learn about careers 67% 53% Have browsed career opportunities on job board sites 64% 58% Have browsed career opportunities on social and professional networks 45% 24% Have applied to a job 43% 21% Have uploaded a resume to send or attach to a job application 22% 11% Have downloaded a company app in order to apply to a job Source: LinkedIn September 2013 survey, 787 US and UK professionals ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 4
  5. 5. …but our talent acquisition strategies are not yet ready for our candidates on mobile Talent acquisition leaders’ attitudes towards mobile recruiting Mobile recruiting is NOT a top priority for our company 49% We don’t know where to start with mobile recruiting 29% Our career site is optimised for mobile 20% We are looking to invest in mobile recruiting tools for our talent acquisition team 20% Our job postings are optimised for mobile 18% We have invested adequately in making our recruiting process mobile-friendly 13% Source: LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 5
  6. 6. So what do I need to do to get mobile? The Three Pillars Mobile Strategy Learn ©2013 LinkedIn Corporation. All Rights Reserved. Apply Engage ORGANIZATION NAME 6
  7. 7. Learn Mobile Strategy Learn
  8. 8. Know your audience and experience your site the way they do While commuting On lunch break Relaxing at home Does it work? ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  9. 9. Understand more about your own and your competitors mobile presence Who owns your mobile content? Is your site optimised for mobile? Are you getting traffic from mobile? What are your competitors doing? ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  10. 10. Apply Mobile Strategy Learn Apply
  11. 11. “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” –Hans Hofmann
  12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 12
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 13
  14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14
  15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 16
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 17
  18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 18
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 19
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 20
  21. 21. More information about Apply with LinkedIn? Go to http://developer.linkedin.com /apply ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 21
  22. 22. How is the mobile experience on LinkedIn?
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  25. 25. The ability to view your saved jobs and see the jobs you have applied for These are jobs that are matched with your profile also known as Jobs You May Be Interested In ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  27. 27. If you have chosen the option to collect candidates in LinkedIn Recruiter the apply button will appear. If candidates want to apply for the job at a later time they also have the option to save the job Did you select applying via own ATS then this button will be replaced with “apply at company website”. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  30. 30. Employee Profile Branding and the LinkedIn Company Page are also optimised for mobile use
  31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  34. 34. Engage Mobile Strategy Learn Apply Engage
  35. 35. Engaging also means optimising your way of working as well Profile ©2013 LinkedIn Corporation. All Rights Reserved. Inmail Recruiter Mobile ORGANIZATION NAME
  36. 36. Optimise Your Profile for Mobile  Ensure you have the most current version of the LinkedIn app on your mobile device  Ensure your profile is 100% complete  Add your phone number in your profile  Get endorsements and recommendations  Ensure you have a link to your ATS or career page ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 36
  37. 37. 5 Tips for Effective Mobile InMailing and Jobs 1. Determine if you're sending to a wireless device 2. Keep message short and sweet 3. Don't overabrv8. 4. Write a strong subject line OR a first paragraph that catches the readers eye 5. Skip the lengthy signature line ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  38. 38. A lengthy subject line will be cut off. Use something creative that will trigger candidates to open and read your message A message like this is fine when you are viewing it on a desktop. But on a mobile device it becomes very lengthy. Candidate has to scroll down to read the full mesage ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  39. 39. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  40. 40. Recruit candidates on the go Respond Instantly Search for Candidates Stay up to date Existing LinkedIn Recruiter customers can download Recruiter Mobile for free in the App Store. Non-iPhone users can visit www.linkedin.com/recruiter on your mobile device to access. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 40
  41. 41. You are able to search candidates on the LinkedIn network by typing in keywords Once you have created search alerts in Recruiter, the new results will show up on the homepage of the mobile app. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 41
  42. 42. In Recruiter you are able to sent messages, add candidates to projects and leave notes to their profile. These activities will be tracked and visible for team members with a Recruiter seat ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 42
  43. 43. So what are the three pillars of a Mobile Recruitment Strategy?
  44. 44. Now you’re ready to get mobile The Three Pillars Mobile Strategy Learn Apply Engage Know your audience, understand your own presence and check your competitors Simplify your design and remember candidate experience Optimise your profile InMail and jobs to be read on mobile ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 44
  45. 45. The LinkedIn Mobile Recruiting Playbook Download the Mobile Recruiting Playbook ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 45
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