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Mobile Recruiting Essentials for Staffing Firms
Mobile recruitment today and how recruitment firms can
gain from these tre...
Alex Charraudeau
 Ex-recruiter
 6 years as a recruitment marketing guy
 Web design, development, brand strategy, search...
Mobile Recruiting Essentials for Staffing Firms





Introduction to mobile and mobile recruiting
What recruitment com...
Introduction to mobile
 34m unique UK users accessing the web on mobile each month
 37.5m unique UK users accessing vide...
Introduction to mobile recruiting
Mobile recruiting is NOT a top priority for our company
49%

We don’t know where to star...
Introduction to mobile recruiting
 The top downloaded apps when
you search for “Jobs” on Android
 Some have had over 10,...
Introduction to mobile recruiting
 LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at
the beginning of 2014...
What recruitment companies say about mobile
Jenny Potter – Marketing Manager
Aspire Global Networks

 Mobile is becoming ...
What recruitment companies say about mobile
Jenny Potter – Marketing Manager
Aspire Global Networks
 At Aspire all candid...
What recruitment companies say about mobile
Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 Looking ...
What recruitment companies say about mobile
Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 The mobi...
What recruitment companies say about mobile
Kim Pasteau – Marketing Manager
Lawrence Harvey Group

 We recognise the urge...
What recruitment companies say about mobile
Special thanks to our contributors!

©2013 LinkedIn Corporation. All Rights Re...
The 3 Mobiles: Social sites, Apps and Mobile websites

©2013 LinkedIn Corporation. All Rights Reserved.

#STAFFING #HIRETO...
The 3 Mobiles: Social sites, Apps & Mobile websites
 66% of internet users have used a mobile
for social. 64% have used a...
The 3 Mobiles: Social sites, Apps & Mobile websites
 Building an app is different to having a
mobile optimised website.
...
The 3 Mobiles: Social sites, Apps & Mobile websites
 Mobile websites can either be a different
version of your website or...
The 3 Mobiles: Social sites, Apps & Mobile websites

 Having a mobile website substantially decreases your bounce rate.
M...
5 tips for a successful mobile strategy

1.
2.
3.
4.
5.

Do your research
Build your foundations
Outbound reach and inboun...
1. Do your research
 Speak to your candidates – are they using their mobile for jobs /
their career?
 Do actual research...
1. Do your research
 48% of CXO, VP and Director level professionals in the UK use
LinkedIn on their mobile
 Dutch IT pr...
2. Build the foundations
 Build a mobile optimised website
 If you are a recognised brand with a high volume of jobs or ...
In 2012 Domino’s surpassed their original goal for e-commerce, when they
announced that over nearly 60% of all sales are n...
3. Outbound reach and inbound attraction
 Redesign your job alerts for mobile inboxes
 Think about sending SMS job alert...
25
4. Think conversions and workflows
 Look at the work flows that you are getting people to apply to your
jobs
 Make apply...
4. Think conversions and workflows

1
Member looks at member.
Clicks a link to find out
about the company

©2013 LinkedIn ...
5. Analyse, review, improve





Keep a track of your Google Analytics
Read reviews of your app downloads
Ask for feed...
Review – 5 tips for a successful mobile strategy

1.
2.
3.
4.
5.

Do your research
Build your foundations
Outbound reach a...
Thank you! Please join us next time …

 Throughout 2014 we will host
regular WebCasts
 Find me at the Recruitment
Agency...
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Mobile Recruiting Essentials for Staffing Firms

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Mobile is no longer the future of recruiting, it’s the present and Search and Staffing professionals can no longer afford to ignore it. Click through for tips on how to form your mobile recruiting strategy and what you can do right now to be better at mobile recruitment.

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Transcript of "Mobile Recruiting Essentials for Staffing Firms"

  1. 1. Mobile Recruiting Essentials for Staffing Firms Mobile recruitment today and how recruitment firms can gain from these trends, tips and insights Alex Charraudeau – Media Solutions Consultant #Staffing #HireToWin ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN
  2. 2. Alex Charraudeau  Ex-recruiter  6 years as a recruitment marketing guy  Web design, development, brand strategy, search marketing, email marketing, social media strategy  At LinkedIn I help recruiters get the most out of LinkedIn ABC (Always be connecting) LinkedIn Twitter Google+ ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN
  3. 3. Mobile Recruiting Essentials for Staffing Firms     Introduction to mobile and mobile recruiting What recruitment companies say about mobile The 3 Mobiles: Social sites, Apps and Mobile websites 5 tips for a successful mobile strategy ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 3
  4. 4. Introduction to mobile  34m unique UK users accessing the web on mobile each month  37.5m unique UK users accessing video online  17.5 Million Average Daily Visitors in the UK to mobile sites Sites with the most mobile traffic Top sites by visitor traffic ComScore UKOM Digital Marketing Overview January 2014 ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 4
  5. 5. Introduction to mobile recruiting Mobile recruiting is NOT a top priority for our company 49% We don’t know where to start with mobile recruiting 29% Our career/recruitment site is optimised for mobile 20% We are looking to invest in mobile recruiting tools for our talent acquisition team 20% Our job postings are optimised for mobile 18% We have invested adequately in making our recruiting process mobile-friendly 13% LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 5
  6. 6. Introduction to mobile recruiting  The top downloaded apps when you search for “Jobs” on Android  Some have had over 10,000,000+ downloads ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 6
  7. 7. Introduction to mobile recruiting  LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at the beginning of 2014 Turkey and Singapore see 50+% of LinkedIn traffic from mobile 2014 38+% 1/3 of job views come from mobile 124+ profiles are viewed every second on a LinkedIn mobile 2011 8% 2012 19% 2013 30% LinkedIn Earnings call October 2013 ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 7
  8. 8. What recruitment companies say about mobile Jenny Potter – Marketing Manager Aspire Global Networks  Mobile is becoming increasingly important in recruitment and this is reflected in Aspire’s stats over the past year.  Mobile traffic has gone from 12% traffic coming to us via mobile this time last year to over 25% now.  First and foremost a mobile site needs to be easy to navigate and quick to load. 2013 2014 ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 8
  9. 9. What recruitment companies say about mobile Jenny Potter – Marketing Manager Aspire Global Networks  At Aspire all candidates registered on our desktop sites can quickly and easily apply to roles from their mobile, saving them from having to move devices and potentially forgetting to return later. ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 9
  10. 10. What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager Oliver James Associates  Looking for a new job whilst being currently employed can be tricky so job seekers are increasingly looking to be able to search for new opportunities away from prying eyes.  This is where mobile devices come in to their own and offer the option for “private” job searching. In the last year, visits to our website via mobile devices have definitely risen. ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 10
  11. 11. What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager Oliver James Associates  The mobile version of ojassociates.com is geared solely towards job searching and application, to further aid job seekers we have added quick apply widgets such as Apply via linked in.  Since launch we have seen an increase in mobile applications as well as overall visits from mobiles and tablets which now account for around 12% of all of our traffic. ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 11
  12. 12. What recruitment companies say about mobile Kim Pasteau – Marketing Manager Lawrence Harvey Group  We recognise the urgency and necessity to take full advantage of mobile recruiting, the statistics and information on the trend cannot be ignored.  Improving the users experience via mobile and tablet is of the upmost importance, especially as we are talking about reaching a huge percentage of active and passive candidates.  With 70% of people accessing the internet from mobile devices, it’s imperative that us in the recruitment business are not left behind the curve and optimise our websites accordingly. ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 12
  13. 13. What recruitment companies say about mobile Special thanks to our contributors! ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 13
  14. 14. The 3 Mobiles: Social sites, Apps and Mobile websites ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 14
  15. 15. The 3 Mobiles: Social sites, Apps & Mobile websites  66% of internet users have used a mobile for social. 64% have used a tablet.  200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.  30% of jobs viewed on LinkedIn are seen from mobiles.  Mobile daily active users of Facebook were 556m on average for December 2013, an increase of 49% year-over-year. http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/ http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch http://investor.fb.com/releasedetail.cfm?ReleaseID=821954 ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 15
  16. 16. The 3 Mobiles: Social sites, Apps & Mobile websites  Building an app is different to having a mobile optimised website.  People will have to download your app from either your site or from an app store.  These enable you to have your branding on their devices and push messages and notifications direct to their mobile devices. ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 16
  17. 17. The 3 Mobiles: Social sites, Apps & Mobile websites  Mobile websites can either be a different version of your website or can dynamically resize to a mobile screen – this is called a responsive site.  Mobile websites don’t need to be downloaded.  Mobile sites should be faster to load than your normal site and therefore help with your search engine rankings from a mobile. http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927 ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 17
  18. 18. The 3 Mobiles: Social sites, Apps & Mobile websites  Having a mobile website substantially decreases your bounce rate. Mobile optimised sites have a bounce rate of 26% - lower than most standard desk top sites (46.6%).  Site engagement increased by 56% in terms of time on site and pages visits increased by 65% when presented with a mobile site. 2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 18
  19. 19. 5 tips for a successful mobile strategy 1. 2. 3. 4. 5. Do your research Build your foundations Outbound reach and inbound attraction Think conversions and workflows Analyse, review, improve ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN
  20. 20. 1. Do your research  Speak to your candidates – are they using their mobile for jobs / their career?  Do actual research – poll your database  Don’t waste your time!  Look at your Google analytics – (go to Audience, Mobile, Overview)  Internal audit on time, resources and competence  Is this worth your time?  Speak to your LinkedIn contact about mobile usage in your market ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 20
  21. 21. 1. Do your research  48% of CXO, VP and Director level professionals in the UK use LinkedIn on their mobile  Dutch IT professionals access LinkedIn on mobile 53% of the time  47% of Norwegian Engineers use mobile LinkedIn  Finance professionals in Germany use mobile LinkedIn 44% of the time UK Industry LinkedIn Mobile use IT 37% Construction 33% Finance 40% Medical 32% Consumer 38% ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 21
  22. 22. 2. Build the foundations  Build a mobile optimised website  If you are a recognised brand with a high volume of jobs or need to manage a workforce then consider an App  Post jobs to LinkedIn  Use employee branding on LinkedIn  Share content that is easy to consume on mobiles  Make application processes frictionless ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 22
  23. 23. In 2012 Domino’s surpassed their original goal for e-commerce, when they announced that over nearly 60% of all sales are now being ordered online. Domino’s now takes 20% of digital sales from mobile devices, and reported that m-commerce shoppers tend to buy more frequently and loyally. In 2012 we have surpassed our original goal for Domino’s e-commerce, when they announced that over nearly 60% of all sales are now being ordered online. ©2013 LinkedIn Corporation. All Rights Reserved. http://www.futureplatforms.com/our-work/dominos-pizza/ #STAFFING #HIRETOWIN 23
  24. 24. 3. Outbound reach and inbound attraction  Redesign your job alerts for mobile inboxes  Think about sending SMS job alerts  Be creative with messaging Apps like Whatapp – (social and messaging app usage grew by 203% in 2013)  Share content that is image heavy  Share your job postings to your LinkedIn followers http://mashable.com/2014/01/14/mobile-app-use-2013/ ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 24
  25. 25. 25
  26. 26. 4. Think conversions and workflows  Look at the work flows that you are getting people to apply to your jobs  Make applying as easy as possible  Make social sharing as easy as possible ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 26
  27. 27. 4. Think conversions and workflows 1 Member looks at member. Clicks a link to find out about the company ©2013 LinkedIn Corporation. All Rights Reserved. 2 From researching the company they see a job 3 They apply to the job. Member also follows the company and this is shared with their network #STAFFING #HIRETOWIN 27
  28. 28. 5. Analyse, review, improve     Keep a track of your Google Analytics Read reviews of your app downloads Ask for feedback Look to continually improve what you are doing and refine the process ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 28
  29. 29. Review – 5 tips for a successful mobile strategy 1. 2. 3. 4. 5. Do your research Build your foundations Outbound reach and inbound attraction Think conversions and work flows Analyse, review, improve ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN
  30. 30. Thank you! Please join us next time …  Throughout 2014 we will host regular WebCasts  Find me at the Recruitment Agency Expo on the 26th Feb  LinkedIn client event 18th Feb  Follow us for updates and insights Always be connecting: LinkedIn @alexCharraudeau Google+ ©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 30
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