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Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn

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Discover the social recruitment strategies that will help you attract and hire the best with LinkedIn's free and premium tools. …

Discover the social recruitment strategies that will help you attract and hire the best with LinkedIn's free and premium tools.

This presentation covers:
- What Social Recruitment is REALLY all about
- Tips to increase your company presence both on and off LinkedIn
- How to maximise your employees' LinkedIn usage

Published in: Business, Technology
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  • 1. Building a Social Recruitment Strategy ©2014 LinkedIn Corporation. All Rights Reserved. Tips for Making The Most of LinkedIn
  • 2. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Introduction 2
  • 3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS What we’ll cover in the next 20 minutes 3 • What Social Recruitment REALLY is • Steps to Building a Social Recruiting Strategy • Tips on how you can attract and hire the best using LinkedIn • Questions
  • 4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The Social Web Social networking has changed the way people - Process information - Make decisions - Look for employment This means that people: - Expect information to be relevant and personalised - Make 60-70% of their buying decisions before contacting a company 4
  • 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 277M+ Members worldwide +2 New members per second 187M Monthly unique visitors 5
  • 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found Professionals come to LinkedIn to develop their careers, not just to find jobs 6
  • 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS What is Social Recruiting? Social Recruiting is building a community of relevant individuals who you can market to and in turn leverage their networks for business success 7
  • 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8 Followers = Company Asset • 78% more likely to accept an approach • 61% are more likely to share information • 3 X more likely to apply for a job
  • 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader 9
  • 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader 10
  • 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build  Why do you exist?  How are you different?  What is your unique selling proposition?  How do you communicate what your consultants do?  What are your values? A brand is simply an organization, or product or service with personality 11
  • 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Plug Ins: to make your website more ‘social’ http://developer.linkedin.com/plugins 12
  • 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Facts • A Recruitment Consultant’s profile is likely to generate 10x more views than an average members • You are 40% more likely to be clicked on if you have a photo 13
  • 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Identity: build personal, professional brand Skills & Expertise Thought Leading Updates Summary and Experience Your visual identity and headline Groups & Associations Recommendations 1. Photo 2. Headline 3. Updates 4. Summary 14
  • 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Use Rich Content
  • 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your employees are the primary way to reach talent 16 Viewing profiles is the #1 activity on LinkedIn Erica Robertson Your ideal passive candidate Engineer
  • 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS You can engage members every time they network with your employees LinkedIn Confidential 17 Erica Robertson Your ideal passive candidate Engineer Erica Robertson Engineering Picture yourself with a career in Engineering at at Track Recruitment Track Recruitm
  • 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Company Overview Page Your company’s brand: Add a logo and banner image Fill in the details Company description Point out Company Specialties Differentiate from your competition Designate Page Admins for company status updates 18
  • 19. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 19 Careers Page  Build targeted landing pages.  Build conversion points.  Make it uniform and unified.
  • 20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader 20
  • 21. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Targeted Company Status Updates 21
  • 22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Personal Status Updates 22
  • 23. TALENT SOLUTIONS Top Tips for Content • Short and sweet. 50 characters or less drives 28% more engagement. • Include links. Status updates with links get 45% more engagement • “Best of” and “Top 10” lists are in. They will increase amplification by about 40% • Ask questions. Want 50% more comments? Then ask a question. Get it? • Video content will get 100% more engagement. 23©2014 LinkedIn Corporation. All Rights Reserved.
  • 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Insights: share and learn knowledge (Go to your Newsfeed or Interests Tab) Pulse Thought-leadership Relevant, recommended news Engaging, informative insights 24
  • 25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader 25
  • 26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Recruit Are you demonstrably helping the organisation achieve its strategic objectives?  How are you picking up leads?  How are you attracting candidates?  How are you making placements? 26
  • 27. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Use LinkedIn.com to approach the right candidates • Use boolean searching • Do not spam • Be specific and targeted with your approaches • Use your network for introductions • Start a conversation 27
  • 28. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 28 What does “Recruiter” offer:
  • 29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn Financial Analyst Bank of America Sr. HR Director Gap Inc.Amazon Sr. Right Track Recruitm M&E Manager Right Track Recruitm Finance Manager Engineer Bryan Finance Analyst Erica Steve M&E Manager Engineer Right Track Recruitm Engineer JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN The #1 way to attract passive talent to engage with your company
  • 30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Post your jobs out to only relevant people Erica Robertson Your ideal passive candidate Commercial Director 30
  • 31. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Tips for Building a Social Recruiting Strategy 1. Build your brand 2. Build your foundations 3. Engage with your audience 4. Convert clients, candidates and internal hires - Recruit 5. Analyse, review, improve 6. Get in touch with us if you’d like to find out what else you can be doing to make sure you get the most out of LinkedIn 31

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