0
LinkedIn	
  –	
  A	
  different	
  way	
  
of	
  a3rac5ng	
  and	
  pipelining	
  talent	
  
Mar5n	
  Kammenhed	
  
Enterpr...
 The	
  Talent	
  
Economy	
  
	
  
LinkedIn	
  
Mission,	
  Members,	
  Our	
  Industry	
  
AGENDA	
  
OUR	
  MISSION	
  
“Connect the world’s professionals to make
them more productive and successful”
Everywhere	
  
Work	
  wherever	
  our	
  	
  	
  	
  
members	
  work	
  
Insights	
  
Be	
  great	
  at	
  what	
  you	
...
Sales	
  
Turn	
  cold	
  calls	
  into	
  	
  
warm	
  prospects	
  
Marke5ng	
  
Connect	
  most	
  effec5vely	
  	
  
wi...
Social	
   Ac5ve	
  Job	
  Seekers	
  Social	
  /	
  Passive	
  /	
  Ac5ve	
   Ac5ve	
  Job	
  Seekers	
  Social	
  PlaSor...
+	
  238	
  000	
  000	
  
Registered	
  members	
  (JUNE	
  2013)	
  	
  
	
  
8M+	
  
Canada	
  
83M+	
  
United	
  Stat...
Welcome	
  to	
  the	
  Talent	
  Economy	
  
9
What is the single most important driver of
long-term value creation within a company?
Talent
WHAT	
  CAN	
  POTENTIALLY	
  HAPPEN	
  IF	
  YOU	
  HIRE	
  THE	
  WRONG	
  PEOPLE...?	
  
•  Hasselblad	
  
•  Kodak	
  ...
WHAT	
  CAN	
  POTENTIALLY	
  HAPPEN	
  IF	
  YOU	
  HIRE	
  
THE	
  WRONG	
  PEOPLE...?	
  
WELCOME	
  TO	
  THE	
  TALEN...
Talent organizations are shifting to more efficient
strategies
Agency reliance,
Reactive
Sourcing excellence,
team-wide pi...
Talent organizations are becoming more
strategic
Reactive:
High cost
Labor-intensive
Applicant quantity focus
Req to req p...
LinkedIn helps organizations hire more
qualified talent
Moving the needle:
Clients who adopt the LinkedIn Core Solution se...
16
WHAT PROBLEM DO WE SOLVE?
Headhunters	
  
Help	
  wanted	
  
100X	
  
10-­‐25%	
  
•  Low	
  volume	
  
•  High	
  cost	
  
•  High	
  quality	
  
•...
WHAT	
  PROBLEM	
  DO	
  WE	
  SOLVE?	
  
>80%
238+M
	
  
	
  
	
  
<20%
WHAT	
  PROBLEM	
  DO	
  WE	
  SOLVE?	
  
Passive	
  
Candidates	
  
Brand	
  
Source	
  
Manage	
  
Measure	
  
Employer	...
Talent Solutions
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LinkedIn - Talent Economy

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Transcript of "LinkedIn - Talent Economy"

  1. 1. LinkedIn  –  A  different  way   of  a3rac5ng  and  pipelining  talent   Mar5n  Kammenhed   Enterprise  Sales  Manager   LinkedIn  Nordics  
  2. 2.  The  Talent   Economy     LinkedIn   Mission,  Members,  Our  Industry   AGENDA  
  3. 3. OUR  MISSION   “Connect the world’s professionals to make them more productive and successful”
  4. 4. Everywhere   Work  wherever  our         members  work   Insights   Be  great  at  what  you  do   Iden5ty   Connect,  find  and  be  found   THE  VALUE  LINKEDIN  BRINGS  TO  MEMBERS   Highest  educated,  most  affluent  and  influen5al  members  of  any  network  globally  
  5. 5. Sales   Turn  cold  calls  into     warm  prospects   Marke5ng   Connect  most  effec5vely     with  professionals   Talent   Let  the  plaSorm  power     current  processes   WHY  COMPANIES  ARE  TURNING  TO  LINKEDIN  
  6. 6. Social   Ac5ve  Job  Seekers  Social  /  Passive  /  Ac5ve   Ac5ve  Job  Seekers  Social  PlaSorms   >80% 238+M       <20% Social  |  Ac5ve  |  Passive   Reach  the  best  candidates,  not  just  the  ac5ve                  Recruitment Solutions Passive   Ac5ve   OUR  INDUSTRY    
  7. 7. +  238  000  000   Registered  members  (JUNE  2013)       8M+   Canada   83M+   United  States   14M+   La5n  America   25M+   Asia  Pacific   74M+   Europe   4M+   DE   4M+   Italy   5M+   France   4M+   Spain   4M+   NL   11M +   UK   19M+   India   4M+   Nordics   +5-­‐6M  per  Month                  Recruitment  Solu5ons   +30M  students  &  recent  grads     THE  FIRST  GLOBAL  PROFESSIONAL  BUSINESS  NETWORK...   2M+   S.  Africa  
  8. 8. Welcome  to  the  Talent  Economy  
  9. 9. 9 What is the single most important driver of long-term value creation within a company?
  10. 10. Talent
  11. 11. WHAT  CAN  POTENTIALLY  HAPPEN  IF  YOU  HIRE  THE  WRONG  PEOPLE...?   •  Hasselblad   •  Kodak   •  SAS   •  IBM   •  Monster  
  12. 12. WHAT  CAN  POTENTIALLY  HAPPEN  IF  YOU  HIRE   THE  WRONG  PEOPLE...?   WELCOME  TO  THE  TALENT  ECONOMY   v  Fundamental  shi@  in  the  way  companies   compete  (…also  for  talent)   v  Passive  candidates  require  an  acKve  recruitment   approach   v  Employers  need  to  build  their  brand   v  Every  employee  is  a  recruiter    
  13. 13. Talent organizations are shifting to more efficient strategies Agency reliance, Reactive Sourcing excellence, team-wide pipelining Internal and external talent engagement Post-and-pray Targeted engagement Engage everywhere, including mobile Employees as talent brand ambassadors Success metrics World class marketing of talent brand Talent data guides business strategyDeveloping Foundational Strategic Early emphasis on passive talent Job board and social recruiting Defined Employer Value Proposition Traditional Segment-specific campaigns 13
  14. 14. Talent organizations are becoming more strategic Reactive: High cost Labor-intensive Applicant quantity focus Req to req process Developing Foundational Strategic Traditional Strategic: Low cost Efficient Quality of hire focus Proactive pipeline-based process 14
  15. 15. LinkedIn helps organizations hire more qualified talent Moving the needle: Clients who adopt the LinkedIn Core Solution see a 65%+ increase in hires sourced through LinkedIn Hiring the right people: New employees sourced through LinkedIn are up to 40% less likely to leave within the first six months 15
  16. 16. 16 WHAT PROBLEM DO WE SOLVE?
  17. 17. Headhunters   Help  wanted   100X   10-­‐25%   •  Low  volume   •  High  cost   •  High  quality   •  High  volume   •  Low  cost   •  Low  quality   Execu5ve  search   Job  Boards   WHAT  PROBLEM  DO  WE  SOLVE?  
  18. 18. WHAT  PROBLEM  DO  WE  SOLVE?   >80% 238+M       <20%
  19. 19. WHAT  PROBLEM  DO  WE  SOLVE?   Passive   Candidates   Brand   Source   Manage   Measure   Employer  of  choice   Engage   Create  your  talent  pipeline   Understand  your  process  
  20. 20. Talent Solutions
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