Your SlideShare is downloading. ×
The Linked Audience in India Infographic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Linked Audience in India Infographic

1,264
views

Published on

Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information

Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information

Published in: Business

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,264
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
74
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 Audience in India LinkedIn reached out to a sample of its over 27 million users in India to understand better who they are and what they do. INDIANS ON LINKEDIN YOUNG 87% are ages 18 to 44 AFFLUENT 1 in 5 have income greater ` than INR 20 lakhs per annum EDUCATED 93% have university degrees or higher INFLUENTIAL 85% have influence over business decisions at their company TOP INDUSTRIES THEY WORK IN Top Industries IT and Services Financial Services Telecommunications/ Wireless Computer Hardware/ Semiconductors Mechanical or Industrial Engineering
  • 2. 3 in 5 LinkedIn users have increased LinkedIn activity over the past year Members come to LinkedIn for professional content that other social media websites can’t provide them with 60% 63% 69% 29% are looking to purchase travel insurance in the next 12 months 71% are already members of or are looking to join frequent flyer programs in the next 12 months 30% of leisure travelers are members of hotel loyalty programs Globe Trotters say LinkedIn is the primary site they use for business - related content follow a company /brand and receive updates join a group to discuss relevant topics 2 Audience in India 60% use LinkedIn to keep up-to-date on current financial trends, products, institutions 50% Top content use LinkedIn to recommend a financial product, service to others. requests • Company background • How-to guides • New product information and case studies Source: LinkedIn India Audience 360 study, completed in March 2014. Member count as of June 2014 Consume Financial Services Content www.marketing.linkedin.com lmsindia@linkedin.com

×