1 
Audience in India 
LinkedIn reached out to a sample of its over 
27 million users 
in India to understand better who th...
3 in 5 
LinkedIn 
users have 
increased 
LinkedIn 
activity over 
the past year 
Members come to LinkedIn for professional...
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The Linked Audience in India Infographic

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Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information

Published in: Business

The Linked Audience in India Infographic

  1. 1. 1 Audience in India LinkedIn reached out to a sample of its over 27 million users in India to understand better who they are and what they do. INDIANS ON LINKEDIN YOUNG 87% are ages 18 to 44 AFFLUENT 1 in 5 have income greater ` than INR 20 lakhs per annum EDUCATED 93% have university degrees or higher INFLUENTIAL 85% have influence over business decisions at their company TOP INDUSTRIES THEY WORK IN Top Industries IT and Services Financial Services Telecommunications/ Wireless Computer Hardware/ Semiconductors Mechanical or Industrial Engineering
  2. 2. 3 in 5 LinkedIn users have increased LinkedIn activity over the past year Members come to LinkedIn for professional content that other social media websites can’t provide them with 60% 63% 69% 29% are looking to purchase travel insurance in the next 12 months 71% are already members of or are looking to join frequent flyer programs in the next 12 months 30% of leisure travelers are members of hotel loyalty programs Globe Trotters say LinkedIn is the primary site they use for business - related content follow a company /brand and receive updates join a group to discuss relevant topics 2 Audience in India 60% use LinkedIn to keep up-to-date on current financial trends, products, institutions 50% Top content use LinkedIn to recommend a financial product, service to others. requests • Company background • How-to guides • New product information and case studies Source: LinkedIn India Audience 360 study, completed in March 2014. Member count as of June 2014 Consume Financial Services Content www.marketing.linkedin.com lmsindia@linkedin.com

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