High Net Worth Individuals on Social Media
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How well do you know the High Net Worth Individuals (HNWI)? ...
How well do you know the High Net Worth Individuals (HNWI)?
HNWI are defined as those holding over $8 million HKD or $1.3 million SGD in personal investable assets. In the eyes of the HNWI, LinkedIn tops the overall brand trust - higher than other social networks. Nearly all HNW individuals in Singapore and Hong Kong make use of social media - representing a significant opportunity for marketers can't afford to miss!
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