Presentation
LinkedIn for SME’s
Australia, 2014
© LinkedIn Guides. All Rights Reserved.
Overview of the LinkedIn Guides Seminar
© LinkedIn Guides. All Rights Reserved.
1. What is LinkedIn?
2. How big is LinkedI...
What is LinkedIn?
LinkedIn explained in 2 minutes….
© LinkedIn Guides. All Rights Reserved.
Your LinkedIn profile is much more than a
traditional resume… it is your dynamic online
professional identity.
© LinkedIn ...
Facebook
vs. Twitter
vs. LinkedIn
© LinkedIn Guides. All Rights Reserved.
What is LinkedIn replacing ….
© LinkedIn Guides. All Rights Reserved.
LinkedIn’s value is the value of your network’
s network’s networks…
© LinkedIn Guides. All Rights Reserved.
Your Connecti...
How big is LinkedIn in
Australia and the NT?
The World’s Largest Professional Network
© LinkedIn Guides. All Rights Reserved.
_____
300 M +
___
55 M+
LinkedIn’s explosive growth in Asia
© LinkedIn Guides. All Rights Reserved.
__
6 million
______ 1 million+
© LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved.
1,162,209
534,483
971,015
96,230206,936
384...
LinkedIn Australia’s members by
demographics….
© LinkedIn Guides. All Rights Reserved.
45%
LinkedIn Australia’s members by
demographics….
© LinkedIn Guides. All Rights Reserved.
25%
LinkedIn Australia member’s demographics
© LinkedIn Guides. All Rights Reserved.
Why is LinkedIn valuable
for your business?
1. Because LinkedIn is your No.1 online
professional brand. Google your name +
Northern Territory = No. 1 result is usuall...
© LinkedIn Guides. All Rights Reserved.
2. Because more and more early stage
prospects are qualifying service providers
th...
3. Because LinkedIn is the most important
recruitment database in the NT.
© LinkedIn Guides. All Rights Reserved.
4. Because LinkedIn helps you to create
“trust, likeness and familiarity”
© LinkedIn Guides. All Rights Reserved.
Recommen...
5. Because LinkedIn is opening up and
levelling the market place and it can take as
little as .5 seconds to click on your ...
6. LinkedIn is a great tool for highlighting
your specialisations.
© LinkedIn Guides. All Rights Reserved.
7. Because LinkedIn’s Recommendation &
Endorsements are powerful tools broadcasting
your skills and expertise.
© LinkedIn ...
What LinkedIn Tips do
you have for SME owners?
Upload a professional photo
© LinkedIn Guides. All Rights Reserved.
Customise your headline!
© LinkedIn Guides. All Rights Reserved.
Learn more at www.linkedinguides.com
Rod Smith
Managing Partner
LinkedIn Guides
http://www.linkedinguides.com/
Darwin - Si...
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LinkedIn Tips for Small Businesses in Australia

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world.

We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention.

Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff.

☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com

Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

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LinkedIn Tips for Small Businesses in Australia

  1. 1. Presentation LinkedIn for SME’s Australia, 2014 © LinkedIn Guides. All Rights Reserved.
  2. 2. Overview of the LinkedIn Guides Seminar © LinkedIn Guides. All Rights Reserved. 1. What is LinkedIn? 2. How big is LinkedIn in Australia and the NT? 3. Why is LinkedIn valuable for your business? 4. What LinkedIn Tips do you have for SME owners?
  3. 3. What is LinkedIn?
  4. 4. LinkedIn explained in 2 minutes…. © LinkedIn Guides. All Rights Reserved.
  5. 5. Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity. © LinkedIn Guides. All Rights Reserved.
  6. 6. Facebook vs. Twitter vs. LinkedIn © LinkedIn Guides. All Rights Reserved.
  7. 7. What is LinkedIn replacing …. © LinkedIn Guides. All Rights Reserved.
  8. 8. LinkedIn’s value is the value of your network’ s network’s networks… © LinkedIn Guides. All Rights Reserved. Your Connection’s Connection Your Connections Your Connection’s Connection’s Connections
  9. 9. How big is LinkedIn in Australia and the NT?
  10. 10. The World’s Largest Professional Network © LinkedIn Guides. All Rights Reserved. _____ 300 M + ___ 55 M+
  11. 11. LinkedIn’s explosive growth in Asia © LinkedIn Guides. All Rights Reserved. __ 6 million ______ 1 million+
  12. 12. © LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved. 1,162,209 534,483 971,015 96,230206,936 384,138 20,858 LinkedIn Membership by capitals Ratio 55:1
  13. 13. LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 45%
  14. 14. LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 25%
  15. 15. LinkedIn Australia member’s demographics © LinkedIn Guides. All Rights Reserved.
  16. 16. Why is LinkedIn valuable for your business?
  17. 17. 1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile. © LinkedIn Guides. All Rights Reserved.
  18. 18. © LinkedIn Guides. All Rights Reserved. 2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.
  19. 19. 3. Because LinkedIn is the most important recruitment database in the NT. © LinkedIn Guides. All Rights Reserved.
  20. 20. 4. Because LinkedIn helps you to create “trust, likeness and familiarity” © LinkedIn Guides. All Rights Reserved. Recommendations Endorsements Work Experience Companies Groups Projects Certs "Hello my name is Rod......" ???
  21. 21. 5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile! © LinkedIn Guides. All Rights Reserved.
  22. 22. 6. LinkedIn is a great tool for highlighting your specialisations. © LinkedIn Guides. All Rights Reserved.
  23. 23. 7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise. © LinkedIn Guides. All Rights Reserved.
  24. 24. What LinkedIn Tips do you have for SME owners?
  25. 25. Upload a professional photo © LinkedIn Guides. All Rights Reserved.
  26. 26. Customise your headline! © LinkedIn Guides. All Rights Reserved.
  27. 27. Learn more at www.linkedinguides.com Rod Smith Managing Partner LinkedIn Guides http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines © LinkedIn Guides. All Rights Reserved.
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