0
15 Small Business Tips to
Hiring Rock Star Talent
©2013 LinkedIn Corporation. All Rights Reserved.
In a small business, talent
is your most valuable asset

©2013 LinkedIn Corporation. All Rights Reserved.
Each addition to your
team can drive huge gains
‘Count on the best
people outperforming
the worst by
about 10:1’*

"
* Pe...
But how do you find

rock star talent
with scarce time and resources?

©2013 LinkedIn Corporation. All Rights Reserved.
First, lay the foundation
Start with your story

"  "

©2013 LinkedIn Corporation. All Rights Reserved.
Tell Your
Personal Story
on Your Profile
Your team members are the
business…
• 
• 
• 
• 
• 
• 

What defines you?
What do ...
Your Company Page: The Basics
Create an information hub for talent to learn about your
company by adding a logo, banner im...
Connect your Team
Encourage fellow employees to add their current position at
your company – they’ll appear directly on th...
Have a Clear Employee ‘Value Proposition’

©2013 LinkedIn Corporation. All Rights Reserved.
Team
Culture

Mission

Have a Clear Employee ‘Value Proposition’
Workplace
Compensation
Perks
Growth
©2013 LinkedIn Corpor...
You’ve created a
company presence that
attracts rock star talent

"  "

©2013 LinkedIn Corporation. All Rights Reserved...
Now you’re ready to
go out and find some

©2013 LinkedIn Corporation. All Rights Reserved.
It’s time to flex
the LinkedIn network
Build your pipeline

"  "

©2013 LinkedIn Corporation. All Rights Reserved.
Search on LinkedIn
Search using keywords that illustrate the attributes you’re looking
for in a candidate; quality talent ...
Search on LinkedIn
Narrow down your results using search facets
Engage in
LinkedIn Groups
Join groups that relate to your
hiring goals to identify industry
experts – they could make
grea...
Make use of the LinkedIn Algorithm
Quickly identify LinkedIn members that closely match the attributes of a top
candidate ...
Get a warm introduction
Leverage your network and get introduced
to potential candidates through mutual connections
Reach out with InMail
Message any potential candidate on LinkedIn with InMail. Show you’re
being selective and highlight s...
Post a Job on
LinkedIn
Reach the right talent,
across LinkedIn
…whether they’re actively
looking or not

©2013 LinkedIn Co...
Consider
Developing EntryLevel Talent
“I wasn’t even thinking
about hiring an intern until
LinkedIn offered me a free
stud...
You leveraged LinkedIn and
created a top-notch shortlist

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
Now make the perfect match
Screen, interview, hire

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
Do Your
Homework

Use mutual connections
and shared networks, such
as alumni or former
employees, to assess a
candidate’s ...
“

When you’re hiring for an unfamiliar role say, your first ever VP of Sales - make sure
you calibrate. Meet with people ...
Know when to engage with the experts
You may not have the time to dedicate to finding your next hire - and
that’s OK. Inst...
“

The agency fee might seem astronomical,
but the ROI is also astronomical when you
get the right team member.

– Jeff, s...
Finally, when you’ve chosen…
Make a match, not a sale

©2013 LinkedIn Corporation. All Rights Reserved.
“

How do you compete with big company
offers? Well, if someone’s comparing you to
a 10,000 person public company, you may...
Start hiring now:
Linkedin.com

©2013 LinkedIn Corporation. All Rights Reserved.
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LinkedIn - Link Me Guides - Australia - Small Business Recruitment

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world.

We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention.

Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff.

☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com

Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

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Transcript of "LinkedIn - Link Me Guides - Australia - Small Business Recruitment"

  1. 1. 15 Small Business Tips to Hiring Rock Star Talent ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. In a small business, talent is your most valuable asset ©2013 LinkedIn Corporation. All Rights Reserved.
  3. 3. Each addition to your team can drive huge gains ‘Count on the best people outperforming the worst by about 10:1’* " * Peopleware (1997), Tom DeMarco & Timothy Lister ©2013 LinkedIn Corporation. All Rights Reserved. " 
  4. 4. But how do you find rock star talent with scarce time and resources? ©2013 LinkedIn Corporation. All Rights Reserved.
  5. 5. First, lay the foundation Start with your story "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  6. 6. Tell Your Personal Story on Your Profile Your team members are the business… •  •  •  •  •  •  What defines you? What do you value? Who do you want to work with? Why is your business exciting? Why should others join you? How do you lead?
  7. 7. Your Company Page: The Basics Create an information hub for talent to learn about your company by adding a logo, banner image, and description
  8. 8. Connect your Team Encourage fellow employees to add their current position at your company – they’ll appear directly on the Company Page
  9. 9. Have a Clear Employee ‘Value Proposition’ ©2013 LinkedIn Corporation. All Rights Reserved.
  10. 10. Team Culture Mission Have a Clear Employee ‘Value Proposition’ Workplace Compensation Perks Growth ©2013 LinkedIn Corporation. All Rights Reserved.
  11. 11. You’ve created a company presence that attracts rock star talent "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  12. 12. Now you’re ready to go out and find some ©2013 LinkedIn Corporation. All Rights Reserved.
  13. 13. It’s time to flex the LinkedIn network Build your pipeline "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  14. 14. Search on LinkedIn Search using keywords that illustrate the attributes you’re looking for in a candidate; quality talent might exist within your network
  15. 15. Search on LinkedIn Narrow down your results using search facets
  16. 16. Engage in LinkedIn Groups Join groups that relate to your hiring goals to identify industry experts – they could make great candidates ©2013 LinkedIn Corporation. All Rights Reserved.
  17. 17. Make use of the LinkedIn Algorithm Quickly identify LinkedIn members that closely match the attributes of a top candidate using the ’People Similar to’ section on their profile page
  18. 18. Get a warm introduction Leverage your network and get introduced to potential candidates through mutual connections
  19. 19. Reach out with InMail Message any potential candidate on LinkedIn with InMail. Show you’re being selective and highlight skills that make them an appealing candidate.
  20. 20. Post a Job on LinkedIn Reach the right talent, across LinkedIn …whether they’re actively looking or not ©2013 LinkedIn Corporation. All Rights Reserved.
  21. 21. Consider Developing EntryLevel Talent “I wasn’t even thinking about hiring an intern until LinkedIn offered me a free student posting… now that person is full-time, and I’m going to do it again” - LinkedIn SMB CEO ©2013 LinkedIn Corporation. All Rights Reserved.
  22. 22. You leveraged LinkedIn and created a top-notch shortlist "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  23. 23. Now make the perfect match Screen, interview, hire "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  24. 24. Do Your Homework Use mutual connections and shared networks, such as alumni or former employees, to assess a candidate’s strengths ©2013 LinkedIn Corporation. All Rights Reserved.
  25. 25. “ When you’re hiring for an unfamiliar role say, your first ever VP of Sales - make sure you calibrate. Meet with people in that function to learn ‘what good looks like’. – Katie, talent leader, investment company ©2013 LinkedIn Corporation. All Rights Reserved.
  26. 26. Know when to engage with the experts You may not have the time to dedicate to finding your next hire - and that’s OK. Instead, consider working with a recruiting agency. ©2013 LinkedIn Corporation. All Rights Reserved.
  27. 27. “ The agency fee might seem astronomical, but the ROI is also astronomical when you get the right team member. – Jeff, startup CEO, San Francisco ©2013 LinkedIn Corporation. All Rights Reserved.
  28. 28. Finally, when you’ve chosen… Make a match, not a sale ©2013 LinkedIn Corporation. All Rights Reserved.
  29. 29. “ How do you compete with big company offers? Well, if someone’s comparing you to a 10,000 person public company, you may have picked the wrong candidate. – Jeff, startup CEO, San Francisco ©2013 LinkedIn Corporation. All Rights Reserved.
  30. 30. Start hiring now: Linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
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