Presentation
in Asia, Australia and Tips
Australia, 2014
Overview of the LinkedIn Guides Seminar
© LinkedIn Guides. All Rights Reserved.
2
1. What is LinkedIn?
2. How big is Linke...
What is LinkedIn?
LinkedIn explained in 2 minutes….
© LinkedIn Guides. All Rights Reserved.
4
Facebook
vs. Twitter
vs. LinkedIn
© LinkedIn Guides. All Rights Reserved.
5
What is LinkedIn replacing ….
© LinkedIn Guides. All Rights Reserved.
6
LinkedIn’s value is the value of your
network’s network’s networks…
© LinkedIn Guides. All Rights Reserved.
7
Your Connect...
How big is LinkedIn?
The World’s Largest Professional Network
© LinkedIn Guides. All Rights Reserved.
9
LinkedIn’s explosive growth in Asia
© LinkedIn Guides. All Rights Reserved.
10
How popular is LinkedIn in Australia
compared to other social media tools
in 2012-13 tools (% online adults)
© LinkedIn Gu...
Learn to “LinkedIn” (Google) a person
© LinkedIn Guides. All Rights Reserved.
12
LinkedIn Australia’s members by
demographics….
© LinkedIn Guides. All Rights Reserved.
13
LinkedIn Australia’s members by
demographics….
© LinkedIn Guides. All Rights Reserved.
14
LinkedIn Australia member’s demographics
© LinkedIn Guides. All Rights Reserved.
15
Members by capitals in Australia.
© LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved.
16
1,162,...
% of Australian Marketers who use various
social media platforms to distribute content.
© LinkedIn Guides. All Rights Rese...
Why brand yourself
on LinkedIn?
1. Because LinkedIn is the No. 1 online
professional branding tool that you have
today.
© LinkedIn Guides. All Rights Rese...
2. Because more and more early stage
prospects are qualifying service providers
through LinkedIn – “LinkedIn them”.
© Link...
3. Because LinkedIn is the most important
recruitment database in Australia and it’s
presence is growing rapidly.
© Linked...
4. Because LinkedIn helps you to create
“trust, likeness and familiarity” with your
network’s network.
© LinkedIn Guides. ...
4. Because LinkedIn is opening up and
levelling the market place and it can take as
little as .5 seconds to reject your pr...
5. LinkedIn is a great tool for highlighting
your specialisations. For example, you might
be a commercial property guru fo...
6. Because LinkedIn’s Recommendation &
Endorsements are powerful tools
broadcasting your skills and expertise.
© LinkedIn ...
LinkedIn Tips for
Real Estate professionals
Upload a professional photo
© LinkedIn Guides. All Rights Reserved.
27
27
Where people look on your profile
© LinkedIn Guides. All Rights Reserved.
28
Activate your Highlight Box!
© LinkedIn Guides. All Rights Reserved.
29
Completely fill out your contact info…
© LinkedIn Guides. All Rights Reserved.
30
Your network only
Whole network
Customise Links to your website
© LinkedIn Guides. All Rights Reserved.
31
Tell your story in the Summary Section
© LinkedIn Guides. All Rights Reserved.
32
My passion
My history
My current focus
C...
Create a story with through your experiences
© LinkedIn Guides. All Rights Reserved.
33
Show your career
trajectory
Show y...
Add supporting content to your experiences!
© LinkedIn Guides. All Rights Reserved.
34
Getting Endorsements …..
© LinkedIn Guides. All Rights Reserved.
35
Join relevant professional Groups…
© LinkedIn Guides. All Rights Reserved.
36
© LinkedIn Guides. All Rights Reserved. 37
TIP 14 – Advanced Search
Personalise Your Connection Requests…
© LinkedIn Guides. All Rights Reserved.
38
Personalise Your Connection Requests…
© LinkedIn Guides. All Rights Reserved.
39
Personalise your request……
© LinkedIn Guides. All Rights Reserved.
40
Make you account secure…
© LinkedIn Guides. All Rights Reserved.
41
Professionally build your network
© LinkedIn Guides. All Rights Reserved.
42
 2-5 times a Week.
 Only for 15-30 minutes,...
Time management is really important….
© LinkedIn Guides. All Rights Reserved.
43
LinkedIn Visualisation of my network
© LinkedIn Guides. All Rights Reserved.
44
Me
Thank you and Questions!
© LinkedIn Guides. All Rights Reserved.
45
© LinkedIn Guides. All Rights Reserved. 46
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Link Me In Guides - LinkedIn in Asia, Australia & Tips

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world.

We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention.

Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff.

☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com

Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

Published in: Social Media

Link Me In Guides - LinkedIn in Asia, Australia & Tips

  1. 1. Presentation in Asia, Australia and Tips Australia, 2014
  2. 2. Overview of the LinkedIn Guides Seminar © LinkedIn Guides. All Rights Reserved. 2 1. What is LinkedIn? 2. How big is LinkedIn? 3. Why brand yourself on LinkedIn? 4. LinkedIn Tips for real estate professionals.
  3. 3. What is LinkedIn?
  4. 4. LinkedIn explained in 2 minutes…. © LinkedIn Guides. All Rights Reserved. 4
  5. 5. Facebook vs. Twitter vs. LinkedIn © LinkedIn Guides. All Rights Reserved. 5
  6. 6. What is LinkedIn replacing …. © LinkedIn Guides. All Rights Reserved. 6
  7. 7. LinkedIn’s value is the value of your network’s network’s networks… © LinkedIn Guides. All Rights Reserved. 7 Your Connection’s Connection Your Connections Your Connection’s Connection’s Connections
  8. 8. How big is LinkedIn?
  9. 9. The World’s Largest Professional Network © LinkedIn Guides. All Rights Reserved. 9
  10. 10. LinkedIn’s explosive growth in Asia © LinkedIn Guides. All Rights Reserved. 10
  11. 11. How popular is LinkedIn in Australia compared to other social media tools in 2012-13 tools (% online adults) © LinkedIn Guides. All Rights Reserved. 11
  12. 12. Learn to “LinkedIn” (Google) a person © LinkedIn Guides. All Rights Reserved. 12
  13. 13. LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 13
  14. 14. LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 14
  15. 15. LinkedIn Australia member’s demographics © LinkedIn Guides. All Rights Reserved. 15
  16. 16. Members by capitals in Australia. © LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved. 16 1,162,209 534,483 971,015 96,230206,936 384,138 20,858
  17. 17. % of Australian Marketers who use various social media platforms to distribute content. © LinkedIn Guides. All Rights Reserved. 17 • Australian marketers use an average of five social media platforms to distribute content. • Australian (86%) and North America (87%) marketers use LinkedIn most often.
  18. 18. Why brand yourself on LinkedIn?
  19. 19. 1. Because LinkedIn is the No. 1 online professional branding tool that you have today. © LinkedIn Guides. All Rights Reserved. 19
  20. 20. 2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”. © LinkedIn Guides. All Rights Reserved. 20
  21. 21. 3. Because LinkedIn is the most important recruitment database in Australia and it’s presence is growing rapidly. © LinkedIn Guides. All Rights Reserved. 21
  22. 22. 4. Because LinkedIn helps you to create “trust, likeness and familiarity” with your network’s network. © LinkedIn Guides. All Rights Reserved. 22
  23. 23. 4. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to reject your profile! © LinkedIn Guides. All Rights Reserved. 23
  24. 24. 5. LinkedIn is a great tool for highlighting your specialisations. For example, you might be a commercial property guru for Winnellie. © LinkedIn Guides. All Rights Reserved. 24
  25. 25. 6. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise. © LinkedIn Guides. All Rights Reserved. 25
  26. 26. LinkedIn Tips for Real Estate professionals
  27. 27. Upload a professional photo © LinkedIn Guides. All Rights Reserved. 27 27
  28. 28. Where people look on your profile © LinkedIn Guides. All Rights Reserved. 28
  29. 29. Activate your Highlight Box! © LinkedIn Guides. All Rights Reserved. 29
  30. 30. Completely fill out your contact info… © LinkedIn Guides. All Rights Reserved. 30 Your network only Whole network
  31. 31. Customise Links to your website © LinkedIn Guides. All Rights Reserved. 31
  32. 32. Tell your story in the Summary Section © LinkedIn Guides. All Rights Reserved. 32 My passion My history My current focus Call to Action!
  33. 33. Create a story with through your experiences © LinkedIn Guides. All Rights Reserved. 33 Show your career trajectory Show your career trajectory Use KeywordsUse Keywords Tell your USPTell your USP Additional InfoAdditional Info Call to Action!Call to Action!
  34. 34. Add supporting content to your experiences! © LinkedIn Guides. All Rights Reserved. 34
  35. 35. Getting Endorsements ….. © LinkedIn Guides. All Rights Reserved. 35
  36. 36. Join relevant professional Groups… © LinkedIn Guides. All Rights Reserved. 36
  37. 37. © LinkedIn Guides. All Rights Reserved. 37 TIP 14 – Advanced Search
  38. 38. Personalise Your Connection Requests… © LinkedIn Guides. All Rights Reserved. 38
  39. 39. Personalise Your Connection Requests… © LinkedIn Guides. All Rights Reserved. 39
  40. 40. Personalise your request…… © LinkedIn Guides. All Rights Reserved. 40
  41. 41. Make you account secure… © LinkedIn Guides. All Rights Reserved. 41
  42. 42. Professionally build your network © LinkedIn Guides. All Rights Reserved. 42  2-5 times a Week.  Only for 15-30 minutes, preferably on PC or Tablet.  Respond to messages.  Write Endorsement & Recommendations.  Prospect for new business.  Cultivate existing network.
  43. 43. Time management is really important…. © LinkedIn Guides. All Rights Reserved. 43
  44. 44. LinkedIn Visualisation of my network © LinkedIn Guides. All Rights Reserved. 44 Me
  45. 45. Thank you and Questions! © LinkedIn Guides. All Rights Reserved. 45
  46. 46. © LinkedIn Guides. All Rights Reserved. 46
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