LinkedIn API - Link Me In Guides - Australia

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world.

We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention.

Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff.

☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com

Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

Published in: Social Media, Technology, Business

LinkedIn API - Link Me In Guides - Australia

  1. 1. API Possibilities
  2. 2. LinkedIn APIs … what are they? Profile Groups Newsfeed Desktop Sites & Apps Company APIs LinkedIn Data Mobile Sites & Apps 2
  3. 3. LinkedIn data … • • • • • • • • Name Job Title Company Industry Location Experience Education Groups Joined … • • • • • • • Group Name Discussions Authors Likes Shares Follows Comments … Profile Groups Company Newsfeed • Company Name • Company Size • Industry • Products & Services • Followers • Company Updates … • Status Updates • Authors • Likes • Shares • Follows • Comments … Complete list at http://developer.linkedin.com/documents/profile-fields 3
  4. 4. LinkedIn APIs … why use them? Newsfeed updates linking to site/app Sites & Apps (engaging experience) LinkedIn.com Amplified traffic back to site/app (acts as an amplifier) 4
  5. 5. Combining with other data … Google Maps data Hilton data LinkedIn data 5
  6. 6. Personalise and amplify … Profile data Ad, InMail, Status update Allow access to LinkedIn profile Personalised app Refer Message to selected connections Connection list Share Status update to 1st connections 6
  7. 7. Things you can do … • Basic Plugins • Product Finder • Product Promoter • Advisor Finder • Profile Analyser • Event Promoter • Social Content Hub • Matching Engine • Many more … 7
  8. 8. Basic Plugins … http://developer.linkedin.com/plugins 8
  9. 9. Product Finder … 9
  10. 10. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey  Sign In with LinkedIn (on IE Homepage)  Answer 3 questions  See personalized suggestions on ideal Masters degree  Share with network and contact IE reps via prepopulated form
  11. 11. Member journey … 2 3 1 Landing page with clear benefit and Discover button Click on Ad, InMail, Newsfeed Link, etc. 5 Allow brand to access LinkedIn profile info 4 Newsfeed update to 1st connections (with link back to microsite) Answer 2-3 short questions See highly personalised suggestions. Share with connections. Connect with reps. 11
  12. 12. Product Promoter … 12
  13. 13. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey  Landing page with 5 key Note II features, vote tally, and comments  Vote/comment on favourite feature, best comments win devices (5 per market)  Share via LinkedIn and other social channels
  14. 14. Member journey … 2 3 1 Click on Ad, InMail, Newsfeed Link, etc. 6 Landing page with product features, Vote button, and latest stories 5 Newsfeed update to all 1st connections (with link back to microsite) Thank you page with running tally and latest stories Allow brand to access LinkedIn profile info 4 Select a feature and tell us why you like that feature 14
  15. 15. Advisor Finder … 15
  16. 16. Find an Advisor http://www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey  Sign In with LinkedIn (on Ameriprise Find An Advisor page)  See personalized list of financial advisors in network (and see how user is connected to them)  Easily connect with advisors and share tool with network
  17. 17. Member journey … 2 3 1 Click on Ad, InMail, Newsfeed Link, etc. Landing page with clear benefit and Sign In button 6 Allow brand to access LinkedIn profile info 4 5 Connection request or message to advisor View advisor profile. Connect or communicate with advisor. List of advisors connected to someone you know 17
  18. 18. Profile Analyser … 18
  19. 19. How Passionate Are You? www.passievoorwerken.nl NL Objective Generate product awareness via personalized video and profile infographic Solution Draw parallel between user’s passion (in this case, passion for career) and the Clio. Incentivise participation via time with celebrity User Journey  Sign In with LinkedIn  View personalised video that weaves LinkedIn profile data into Clio movie  View, download, share video and/or profile infographic
  20. 20. Member journey … 2 3 1 Click on Ad, InMail, Newsfeed Link, etc. Landing page with clear benefit and Login button Allow brand to access LinkedIn profile info 5 6 4 Newsfeed update to all 1st connections (with link back to microsite) View personalised, shareable infographic with profile insights See personalised video weaving profile info into the Cleo experience 20
  21. 21. Event Promoter … 21
  22. 22. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey  Register for live event via LinkedIn Sign In  Invite connections to event, share event with connections, comment during event  Contact Dell via prepopulated contact form
  23. 23. Member journey … 2 3 1 Click on Ad, InMail, Newsfeed Link, etc. Landing page with event list, speaker info, Sign In button, and opt-in to be shown on attendee list 6 Allow brand to access LinkedIn profile info 4 5 Newsfeed update to all 1st connections (with link back to microsite) Add to calendar, invite connections, share event, comment during event Registration form prepopulated with LinkedIn info 23
  24. 24. Social Content Hub … 24
  25. 25. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via datadriven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey  View specially created data-based leisure content  Sign in with LinkedIn for higher relevance  Easily share content with 1st connections
  26. 26. Matching Engine … 26
  27. 27. Cambridge Cluster Map www.camclustermap.com UK Objectives Make it easier to do business in the Cambridge Cluster area by helping investors (and other interested parties) to find companies in the cluster and connect with them more effectively Solution Unique “big data” resource funded by Cambridge University and developed by Trampoline that brings together valuable data from multiple sources (e.g. Duedil for company info, LinkedIn for estimating hard-to-find company sizes as a way of demonstrating the cluster’s economic impact, Twitter for mentions, etc.) User Journey  Signing In with LinkedIn is an optional element on this site.  Signed in users can see how many 1st and 2nd connections they have at these companies, who they are, and connec or communicate with them.
  28. 28. And to conclude … 28
  29. 29. Performance reports available … • KPIs are tracked and reported via real-time online dashboard • KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 29
  30. 30. Next steps …  For commercial usage, 2 options: 1 1. Get an exception for your creative agency 2 2. Engage one of our Certified Partners (CDP)  Both options come with: – Legal clearance – Higher call limits – Direct support from LinkedIn  For more info, please reach out to: – Ravi Ayyala (RAyyala@linkedin.com) – LinkedIn Marketing Solutions (emea.marketing.linkedin.com) 30
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